Presented By

Chandan yadav

Suyog zajam

Santosh yadav

Seema yadav &

Sneha waghmare

Introduction

History

Outlet location

About Product

About employees

About consumers

Market strategies

Difference between outlets

SWOT Analysis

Why unique business entity

What we experienced

Flow of presentation

About Fabindia..... It is an Indian chain store retailing garments, furnishings, fabrics and ethnic products handmade by craftspeople across rural India. It is largest private platform for products that are made from traditional techniques, skills and hand-based processes.

Hand based processes has set Fab India apart from any other commercial brands. All Fab India products are natural, craft based, contemporary and affordable in price.

Founded in 1960 By John Bissel1976: First retail store in Delhi1993: Second retail store in Delhi1996: Third retail store in Bangalore2000: Non-textile range started2004: Organic Food introduced2006: Personal Care products2008: Handcrafted Jewellery

History

outlet Location…FABINDIA is located in 6 countries and in India 74 cities and has around 170 stores all over the country.The 6 countries are INDIA, ITALY, MAURITIUS, NEPAL ,SINGAPOR ,U.A.EIn India it is located in major cities like Mumbai, Bangalore, Kolkata, Jammu, Chandigarh, Chennai etc.

In Mumbai Phoenix Marketcity Kurla (W), R- City Centre Ghatkopar Korum Mall, Thane Nirmal Lifestyles,Mulund

About Product …Garments Home furnishings Home linen

AccessoriesPersonal products

Organic products

About employees….

Good communication skill

Product knowledge

Social grace

Well trained

About Consumer…

70% of respondents were above 30 years of age

60% - Females, 40% - Males

90% - Word of mouth 10% - Print Media

80% Extremely Satisfied 10% Satisfied but consider

them pricey 10% Not Satisfied

Only 30% shopped online Out of 30%, only half of them had

purchased online

75% Delightful 15% Good 5% Average 5% Needs improvement

Market strategy….

Home delivery

Deepavali gift packs

Focus on generic promotion of organic

Global expansion

Difference between outlets of..Phoenix Marketcity kurla R- City Centre Ghatkopar

More variety of product

Less employees

Less sales

Monthly profit 1,00,000

Less variety of product

More no. of employees

More sales

Profit more than 1,00,000

SWOT Analysis…. Strengths Weakness Sustainable employment

opportunity for rural

Customer loyalty

No specific promotions strategy

Delays in delivery from artisans Low awareness

Opportunities

ThreatsOrganic food market

Substitute producing

competitors

Not in touch with fashion trends.

Unique business entity..

A developing, profitable retail platform for products created using hand-based processes.

The creation of skilled, craft-based sustainable jobs in the rural sector

Loyal customer view …. “I would prefer the

warmth of the store and touch & feel of fabric

over online shopping.Online is just

not personalized enough”.

What we experienced…

Every product has got a human touch in it

Proper arrangement of product

Unique business model

Never advertise but make the people talk about the product