TRANSCRIPT
EIS 2350
Wednesday, February 27, 13
EIS 2350
I’m hoping to get this right, after 5 semesters...
Wednesday, February 27, 13
STAND ALONE SOCIAL NETWORKS
A Broadcasting tool
A Relationship tool
A Hangout tool? I think they’re still figuring it out
Wednesday, February 27, 13
STAND ALONE SOCIAL NETWORKS
Wednesday, February 27, 13
HOW DO THESE TOOLS WORK?
HOW SHOULD WE USE THEM FOR OURSELVES AND FOR “BRANDS”
Wednesday, February 27, 13
HOW DO THESE TOOLS WORK?
HOW SHOULD WE USE THEM FOR OURSELVES AND FOR “BRANDS”OURSELVESOURSELVESOURSELVES
Wednesday, February 27, 13
Wednesday, February 27, 13
THE EVOLUTION OF FACEBOOK
Wednesday, February 27, 13
WHAT’S UP WITH MY NEWSFEED?
Edgerank:
The formula (algorithm) that determines your “Top News” on Facebook
Wednesday, February 27, 13
WHAT’S UP WITH MY NEWSFEED?
Edgerank:
Affinity
The formula (algorithm) that determines your “Top News” on Facebook
Wednesday, February 27, 13
WHAT’S UP WITH MY NEWSFEED?
Edgerank:
WeightAffinity
The formula (algorithm) that determines your “Top News” on Facebook
Wednesday, February 27, 13
WHAT’S UP WITH MY NEWSFEED?
Edgerank:
WeightAffinity Decay
The formula (algorithm) that determines your “Top News” on Facebook
Wednesday, February 27, 13
EDGERANK
Wednesday, February 27, 13
HOW MUCH WEIGHT DO YOU CARRY ON SOCIAL?
Wednesday, February 27, 13
FACEBOOK: THE BASICSFriend Feed View:
Optimizing your friend feed: Override the Algorithm.
Status Update Options: Location, Tagging, Check-In, etc.
Customize the Broadcast: Who’s going to see this?
Live Stream: What are my friends up to?
Lists: How do I organize these people? (similar to Google+ “Circles”)
Subscribe: How do I become a feed (and to whom), how can I get a feed?
Wednesday, February 27, 13
FACEBOOK: A FEW COOL FEATURES
View FriendshipView Relationship (facebook.com/us)Music (facebook.com/music)
Individually (facebook.com/mssloane/music)
Wednesday, February 27, 13
FACEBOOK: A FEW COOL FEATURES
View FriendshipView Relationship (facebook.com/us)Music (facebook.com/music)
Individually (facebook.com/mssloane/music)
Everything you do is tracked (https://www.facebook.com/mssloane/allactivity)
Wednesday, February 27, 13
FACEBOOK: API
API - Application Programming Interface
Allows two systems to talk to one another.
For Facebook, this allows a programmer to “plug in” functionalities from Facebook into their application
acronyms are fun for tests!
Wednesday, February 27, 13
FACEBOOK: API
API - Application Programming Interface
Allows two systems to talk to one another.
For Facebook, this allows a programmer to “plug in” functionalities from Facebook into their application
If you’re SUPER interested in this stuff, I recommend:https://developers.facebook.com/docs/
acronyms are fun for tests!
Wednesday, February 27, 13
FACEBOOK: SPOTIFY
Music Discovery?
CD BABY TUNECORE THE ORCHARD
Wednesday, February 27, 13
FACEBOOK: SPOTIFY
Music Discovery?
How could this benefit YOUR artist, or up and coming artists?
CD BABY TUNECORE THE ORCHARD
Wednesday, February 27, 13
HOW DO THESE TOOLS WORK?
HOW SHOULD WE USE THEM FOR OURSELVES AND FOR “BRANDS”“BRANDS”“BRANDS”“BRANDS”“BRANDS”
Wednesday, February 27, 13
FACEBOOK: PAGES
Facebook Pages
How to build the ULTIMATE page for yourEntertainer ?
Wednesday, February 27, 13
FACEBOOK: PAGES
Create Your Page
Wednesday, February 27, 13
FACEBOOK: PAGESOptimize Your Page with the Following
Media
VIDEO PHOTOS
Wednesday, February 27, 13
FACEBOOK: PAGESOptimize Your Page?
Music Apps
Wednesday, February 27, 13
FACEBOOK: PAGESOptimize Your Page?
Music Apps
Wednesday, February 27, 13
FACEBOOK: PAGESOptimize Your Page?
Music Apps
Wednesday, February 27, 13
FACEBOOK: PAGESOptimize Your Page?
Music Apps
Wednesday, February 27, 13
FACEBOOK: PAGESOptimize Your Page?
Music Apps
Wednesday, February 27, 13
FACEBOOK: PAGESOptimize Your Page with the Following
Tickets | Store | Monetize!
LINKS FROM TRACKS FROM YOUR DIRECT TO FAN PROVIDER
Wednesday, February 27, 13
FACEBOOK: PAGESOptimize Your Page with 3rd party
Content
Link your Content
Wednesday, February 27, 13
FACEBOOK: PAGES
What Are YOUR Artists Doing on their Facebook Pages?
Wednesday, February 27, 13
FACEBOOK: PAGES
What Are YOUR Artists Doing on their Facebook Pages?
What tools are they using?
Wednesday, February 27, 13
FACEBOOK: PAGES
What Are YOUR Artists Doing on their Facebook Pages?
What tools are they using?
What is the landing page?
Wednesday, February 27, 13
FACEBOOK: PAGES
What Are YOUR Artists Doing on their Facebook Pages?
What tools are they using?
What is the landing page?
Is there a push to “Like” to get more content?
Wednesday, February 27, 13
FACEBOOK: MORE LIKES?
Wednesday, February 27, 13
FACEBOOK: ADS
Wednesday, February 27, 13
FACEBOOK: MORE LIKES?Integration:
Website, Newsletter
Invite Everywhere, Utilize “Suggest” to a Friend
Wednesday, February 27, 13
Incintivize:
FACEBOOK: MORE LIKES?
Wednesday, February 27, 13
FACEBOOK: MORE LIKES?Premium Content
You Must “Like” This Page to Get More
If you’re interested in more....
Wednesday, February 27, 13
FACEBOOK: MORE LIKES?
Quality Content
Consistent Updates
Leverage Facebook Offline Opportunities
Here’s FIFTY...
Wednesday, February 27, 13