Session : introduction o FACbook Why facebook .. Give the preception to self and Perception of othersHuman -- Need to belong on social group ..types of electroic collabartion 1970 -Email , 1980 - BBS ( bulltein board system )1980 - Usenet 1990 -Geocitites1995 - Sidgree2000: Friendster2000: Linkedin 2003 : MYspace2004 : FacebookSuccess of Facebook : social influanceindia is second largest base of the FBSocial Graph Facebook Profile NewsfeedGraph Search Instagram MessengerPhotos and videosGroupsEventsFacebook and apps WhatsappFor Business Pages , Advertising and Advanced Advertising , Platform , Facebook .. PlatformFacepile : Activity Feed:Like Box Page insights and analytics Session 2 : Facebook for Business Conversion Pixel :Brand management from Facebook .. Facebook likes .. Brands also want to build relationships . Interacting with people through their realtionships Managing the Facebook Brand : Postion the brand Brand contentTone of voice ,.. or how to talk on facbook ola , Orio. Green Trends2 to 3 seconds attention to the brand to communicate the content Tone of voice - getbaked - page creation Demographics Lifestyle Behavior Geographical location Link - likealiser ( tool to anlysie to others data o facebook ) Content is king -- building brand on content == Pull and push the content on Facebook for a Brand Oraganic content .. Broadcast message -- Content directly coming from the the brandApp intergartion for Business Community message Everyday Questions General Likable contentCampaignTiming Interactions #HashtagResponding and generating conversation Inluencers as new celebrities Measuring the MEtrics Oraganic Reach Engagement people talking about Fan Acquistion CTR - Impression vs Clicks Customer Journey online relavancey of ad is 89% Plan -- Reach -- ACT -- Convert -- Engaguge --Choose objective for the cmapaign Target Methods FaceBook - Add Creater and Power editor Primary Goals -Build Awareness-Drive in store slaes -Increase online sales-Promote an AppCase study-ALS Challenge