facebook ad overview
TRANSCRIPT
Ammar Ahmad – Angel Kim Visam Shah – Huy Tran
Agenda
Application• User• Business
Facebook Ads
Facebook Insights
Background• Project & Acquisition
Timeline• Basic Concept
Background
*(FacebookNewsroom, 2016)
User InformationActive Users
Monthly Daily
1.7B92.4%
1.13B
91.2%
Who are they?
What are they doing?
76%66%
4.5B
300M 44M 100M *(FacebookNewsroom, 2016)*(BrandWatch, 2016) *(Zephoria, 2016)
Project & Aquisition Timeline2005
2006
2012
2013
2013
2014
2014
*(FacebookNewsroom, 2016)
Basic Concept
Images Chat Video Connect
User Application
Connect
Communicate
Cloud Storage
Live
GeoTag
SafetyCheck
*(FacebookAbout, 2016)
Business Application
Connect
Business Page
Marketing Promotions
Advertising
*(FacebookBusiness, 2016)
Facebook Ads
Traffic & Leadsfor websites
Sales & Leads for products/services
Page Engagement
*(Facebook Ads, 2016)
FB Ads – Traffic & Web Leads
Traffic & Leadsfor websites
Domain Ad Page Post Link
- Place: Right Column- Mobile: N/A- Simple & Inexpensive- Low CTR
- Place: Right Column & Newsfeed- Mobile: Yes!- Most common - Mid to high CTR
*(Facebook Ads, 2016)
FB Ads – Traffic & Web LeadsMulti-Product
(Carousel)DPA
Dynamic Product Ads
- Place: Newsfeed- Mobile: Yes!- Interactive (max. 5)- Mid to high CTR
- Place: Right Column & Newsfeed- Mobile: Yes!- Retargeting, automation& time value- High CTR (requires FB Pixel)
Sales & Leads for products/services
*(Facebook Ads, 2016)
FB Ads – Traffic & Web LeadsLead Ads Facebook Canvas
- Place: Newsfeed- Mobile: Yes!- Convenience & placement value- High conversion rate
- Place: only mobile!- Super interactive
- Mid CTR & High Engagement
Sales & Leads for products/services
- Originality
*(Facebook Canvas, 2016)*(Facebook Ads, 2016)
FB Ads – Traffic & Web LeadsPage Likes Rich Media
- Place: Newsfeed
- Mobile: Yes!- Convenience & placement value- High conversion rate
- Place: Everywhere- Video content drives 179% more interaction
- Low CTR – High Engagement- Most common
Page Engagement
*(Facebook Ads, 2016)
Facebook Insights
Page Insights
- Simple & interactive
- Likes, reach, and engagement metrics
- High-level analytics
*(Facebook Ads, 2016)
Facebook Insights
Ads Manager Analytics
- Integrated & campaign-focus
- Demographic & behavioural, & web-based metrics
- Conversion analysis & budgeting
*(Facebook Ads, 2016)
Bibliography• Brandwatch (2015): https://www.brandwatch.com/2015/01/men-vs-
women-active-social-media/• Zephoria (2015): https://zephoria.com/top-15-valuable-facebook-
statistics/• Fbnewsroom (2016): http://www.newsroom.fb.com• Recode (2016): http://
www.recode.net/2016/1/27/11589140/facebook-says-video-is-huge-100-million-hours-per-day-huge• Facebook Canvas (2016): http://www.canvas.facebook.com• Facebook Lead Ads (2016): https://
www.facebook.com/business/products/ads• Ad Expresso (2016):
https://adespresso.com/academy/guides/facebook-ads-beginner/
Thank You.