FACEBOOK AD CREATIVE

Facebook Marketing Partner

Common Reasons why Ads are unapproved

• Contains alcohol in the creative and the targeting is not limited to 21+

• There is more than 20% text in the ad.

• Explicit language/Sexual references

• Shock/Scare

• Using Facebook’s Name

• Using Facebook logos

• Targeting Mismatch

• Incorrect Bid

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Multi Product Ads• Multi product ads are used to showcase three to five

products within one ad. They can be used on desktop as

well as mobile, with each product's image having its

own text and call to action.

• They can be ordered according to performance or have

a set rotation

• According to Facebook, when comparing carousel link

ads to standard link ads, advertisers saw a 30-50%

decrease in cost per acquisition and a 20-30% decrease

in cost per click.

• Each image should have its own test and can be tailored

to specific audiences.

Video Ad• The rule that limits text to 20% of the ad applies to the

thumbnail image for the video ad.

• The only ad objective that specifically optimizes for video

views is the Get video views objective.

• List of ad objectives that currently support video:

• Boost your posts

• Promote your Page

• Send people to your website

• Increase conversions on your website

• Get installs of your app

• Increase engagement in your app

• Get video views

Dynamic Product Ads

• An ad template automatically fills with the right products.

Give your ads a title and use keywords to pull in images,

product names, prices, and more dynamically from your

product catalog.

• Dynamic products ad work on Facebook Newsfeed and

Right Hand Column.

• Deliver ads on any device- mobile, tablets, and desktop.

• Automatically promote relevant products from your entire catalog across any device.

• A product catalog, sometimes called a product feed, is a list of products you would like to

advertise on Facebook.

• Each product in the list has specific attributes which can be used to generate an ad- a

product ID, name, description, landing page URL, image URL, availability, and so on.

FACEBOOK SERVICES

Facebook Marketing Partner

Ads Manager vs. Power Editor• Beginner’s Tool

• Where you can manage your Facebook ads. In Ads Manager, you can:

• Create ads

• View all of your campaigns, ad sets and ads

• Stop or restart your campaigns, ad sets and ads

• Make changes to your bids and budgets

• Access and export your ad performance reports

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Ads Manager vs. Power EditorPower Editor - Advanced tool

Bulk ads creation and management tool, tailored specifically for large advertisers.

Things you can’t do in Ads Manager but can in Power Editor• Bulk Edit • Reuse audiences (not WCAs/lookalikes)• Tag Campaigns• Create Dark Posts - unpublished page posts.

Posts only visible to audience it’s targeting and not visible on the page itself

http://www.salesblend.com/2014/facebook-power-editor-vs-ads-manager/

More acute ability running ads via mobile devices

Business ManagerA tool to help businesses and agencies manage their Facebook

Pages, ad accounts and apps in one place.

Good for managing multiple ad accounts, more than 3 Pages,

have multiple people who work on your Facebook presence, or if

you work with an agency

• Everything in One Place: See and access all of the Pages and ad

accounts you need to work on in one convenient place.

• Work Faster and Better: Save time by using your personal

Facebook login to access all your Pages and ad accounts.

• Keep Work Separate: You don't need to be friends with anyone

from work to get access to Pages and ad account

• You can access ads manager and Power Editor from your

Business Manager.

Facebook Marketing Partner

Typical Access Points: Example House of Blues

CitizenNet is running ads for The Wiltern, a House of Blues venue. Required access

points:

1. To run ads from the page —> House of Blues business manager, owner of Wiltern

page, approves CitizenNet’s advertiser request to the page

2. To run ads in the House of Blues ad account —> House of Blues business manager

assigns CitizenNet as an agency of the House of Blues Ads Manager

3. CitizenNet admin sets House of Blues account and campaign managers as an

advertiser of the Wiltern page and a member of the House of Blues ad account

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