Creative ways to increase your Facebook fans
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Post on 01-Sep-2014
DESCRIPTIONLearn the best kept secrets to getting more Facebook fans.
Creative Ways To Increase Your Facebook Fans Facebook is the #2 most visited site on the web 500,000,000 users worldwide each month 57% female 47% male Fastest growing demographic 35+ Facebook Stats Review Do you have a Facebook Profile? More than 5 billion pieces of content (web links, new stories, blogs posts, notes, photo albums etc.) shared each week More than 3.5 million events created each month More than 1.5 million local businesses have Facebook fan pages Facebook Content Review Do you have a Facebook Fan Page? Tip #1 Add Facebook Like Box Show how many fans you have and which of their friends like your page too They can read recent posts from the Page Users can like your page with one click, without needing to leave your website Online Resources Like Box Social Plugin: http://developers.facebook.com/docs/reference/plugins/like-box/ Tip #2 Promote Facebook With Email Choose an email service like MailChimp that is integrated with the Like Button Users can like your email newsletter article and it posts to their Facebook wall Manually add the Facebook Button to the top of your email newsletters Online Resources MailChimp: http://www.mailchimp.com Sharethis: http://www.sharethis.com Addthis: http://www.addthis.com Do you have an email database service? Tip #3 Add Links To Your Signature Add social media links to your email signature line Wisestamp offers over 15+ social channel links you can add Give your customers an easy way to connect with you Online Resources WiseStamp: http://www.wisestamp.com/ Tip #4 PPC Ad & Landing Page Technique Your Song in a Movie Contest on Facebook Tip #5 Facebook Reveal Tab Landing Pages Before the like After the like Tip #6: Custom Facebook Apps We developed Cincinnati Bell a Love Libs custom app where users could fill in the blanks and send friends a valentine message 1000s of Love Libs were sent out and users had to visit the fan page to see the message Tip #7: Sweepstakes Giveaway App After the like they offered a voucher for free chocolate dipped strawberries. Required a trip to the store to redeem. 170k+ new fans, doubled their sales and helped to promote their new store. Tip #8: Sweepstakes and Coupon App After the like fans were presented a surprise coupon value: 10-20% or free shipping 1000s of new fans Turned a standard coupon into something fun Have you received a coupon on Facebook? Tip #9: Creative Sweepstakes Asked entrants to put together a list of what they would buy if they won the $500. Results: Encouraged thousands of people to not only visit the Zappos site but to create a list of their favorite items on Zappos, which, in turn, encouraged many consumers to buy. Tip #10: Lucky Coupons Feel Good Bucks when redeemed at the store the coupons were anywhere from $1 off up to cash prizes of $10,000! Jamba was able to generate huge interest in their campaign and drive tens of thousands of consumers to purchase at their stores. Tip #11: Sweepstakes With Coupon Offer 100 customers won a $500 shopping spree. They also offered $1 off coupon for filling out the entry Encouraged users to interact with the fanpage and drove them to the store to buy products Tip #12 Add Facebook Comment Feature Allow users to like, comment and post your products to their Facebook wall. Add the Facebook comment box to any web page for further engagement with your brand Threadless organically built 100,000 fans with this method word of mouth Online Resources Threadless Ex.: http://www.facebook.com/threadless?sk=app_116832620224 WME Ex.: http://www.facebook.com/webmediaexpert?v=app_392248091048&ref=ts Tip #13 Link your Facebook To Twitter You have 420 characters on the Facebook publisher and 140 on Twitter. Facebook shortens your post and inserts a tiny URL back to your fan page. Online Resources Twitter Link: http://www.facebook.com/twitter/ Tip #14 Create Auto-responder salesman Create an automated email marketing system that sends a special offer every 7 days to your email subscribers Link it to a secret page on your website where they can make this purchase Offer this to the first 5 customers to respond create a sense of urgency Online Resources Email: http://www.mailchimp.com Email: http:// www.aweber.com Do you use email auto-responders? Tip #15 Recruit Fans With Mobile Text Users send a text message to 32665 (FBOOK) with the words fan yourusername OR like your username (without the quotes) Ideal when addressing a live audience at an event, on the radio or TV *Note this only works for Facebook users with a verified mobile device in his or her account Tip #16 Advertise on Print Media IHOP advertised their Facebook offer on the dining table inside their restaraunt They offer a free order of Rooty Tooty Fresh N Fruity pancake breakfast when you like them on Facebook Online Resource IHOP Facebook Page: http://www.facebook.com/IHOP?sk=app_4949752878 Tip #17 Offer E-Commerce Social Commerce is the hot new term and many businesses are offering their products and services for sale on Facebook Benefits: Customer stays on Facebook, can share their purchases with friends on their wall Online Resources E-commerce Provider: http://www.payvment.com Levis Ex.: http://www.webmediaexpert.com/case-studies/twitter-marketing/levis/ Tip #18 Use the @ Tag As long as youre a fan of your own fan page, you can @ tag it on your own personal profile wall. Let your friends know about something happening on your fan page bywriting a personal status update that includes tagging your fan page with an @ tag. Simply start typing the @ symbol and the first few letters of your fan page name and it will appear from a drop-down menu to select Tip #19 Autograph Other Walls Pages When liking another fan page you can sign off with your signature with your Fan Page link Much better than posting your Facebook URL which can display your entire banner ad cluttering up your friends wall Takeaways What product or service can you giveaway? Do you have an email database to collect these leads? How many leads would make this a success? Keys to Success Offer Unique Prizes ask yourself would you like to win it? Offer the losers a special discount offer for the same product or service just for playing Be sure you are collecting leads through an email signup form How Can Web Media Expert Help? Create Custom Facebook Landing Pages Create and Manage Facebook PPC Campaigns Design, Setup and Manage Facebook Contests Offer Training for Hootesuite, MailChimp, etc. Design and Setup Email Marketing Auto-Responders Creation of a 12 Month Social Media Marketing Plan Social Media Monthly Community Management includes design and setup of all social channels, content writing, press releases, weekly contests, monthly reports, guaranteed leads etc. Questions and Answers What questions can I help answer? Thank you for participating! Michelle Hummel Web Media Expert LLC http://www.WebMediaExpert.com Phone: 513-204-9324 [email_address]
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