turning facebook fans into customers

Download Turning Facebook fans into customers

Post on 18-Dec-2014

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Social networks have become a great source for gaining knowledge about customers and fans. Xeerpa helps brands to discover each of its followers in detail, by analysing and interpreting the vast amount of data that they share in networks like Facebook, Twitter, Google+ or Foursquare, to name a few. Differently from other solutions, Xeerpa creates “one to one” profiles of each fan into a database, specially designed so you can personalise with precision your digital campaigns, boosting their ROI and improving customer experience and engagement with your brand. Some of the data about your fans that can be made available through Xeerpa includes:

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  • 1. Discovering your customers world
  • 2. Xeerpa creates a database with the individual profiles of your fans Discovering your customers world
  • 3. Nokia Through apps in Facebook Discovering your customers world
  • 4. TheRanking.com ...and Social Login Discovering your customers world
  • 5. Xeerpa creates individual profiles of each participating fan Brands and products TV programs, series Hobbies, interests Passions Places Friends, social Travel, destinations Tablets and mobiles Sports, teams, athletes Shopping habits Movies, actors Professional/educational profiles Tendencies, politics, ONGs Followers, Following... } ... you can collect all this social data Discovering your customers world
  • 6. What can we do with all this information? Discovering your customers world
  • 7. Telepizza: Personalised communications Xeerpa Dashboards 1. Turn fans into customers Discovering your customers world
  • 8. Shiseido: Identifying Brand Ambassadors Facebook: apps and promos 360 Profile: Social + Transactional Club Omotenashi: Social Login 2. Socialize your CRM Discovering your customers world CRM
  • 9. Room Mate: Personalised experiences Ana loves jazz music 4. Advanced personalisation Discovering your customers world
  • 10. CANAL+ : Driving recommendations 5. Segmented advertising Discovering your customers world
  • 11. How do we do it? CRM YES Real time Xeerpa Dashboards Permissions? 1. Insights Alice Facebook app Discovering your customers world Profile Marketing 2. Campaigns