facebook for b2b companies: is it worth it?

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© Krishna De 2011, BizGrowthNews.com Facebook For B2B Companies: Is It Worth It? A Discussion On Best Practices For Using Facebook Krishna De BizGrowthNews.com @KrishnaDe on Twitter Twitter hash tag #dellb2b © Krishna De 2011, BizGrowthNews.com

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Are you a B2B company and wondering if Facebook is relevant for your organisation?That is the question that Krishna De (http://www.KrishnaDe.com) addressed at a recent social media event for B2B Companies hosted by Dell in London.This was a facilitated session where delegates also shared their experience of using Facebook in their B2B company.If you have questions about using Facebook as part of your marketing and communications plan you can post your questions at http://www.Facebook.com/BizGrowthMediaIf you have questions about using social media as part of your marketing and communications plan you can post your questions at http://www.Facebook.com/KrishnaDe

TRANSCRIPT

Page 1: Facebook For B2B Companies: Is It Worth It?

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Facebook For B2B Companies:Is It Worth It?

A Discussion On Best Practices For Using Facebook

Krishna De BizGrowthNews.com

@KrishnaDe on Twitter Twitter hash tag #dellb2b

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Page 2: Facebook For B2B Companies: Is It Worth It?

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What opportunities do you see for using Facebookas part of your marketingand communications plan?

Page 3: Facebook For B2B Companies: Is It Worth It?

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Promote your business with Facebook Ads

Page 4: Facebook For B2B Companies: Is It Worth It?

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Build a community of fans with a Facebook Page

Page 5: Facebook For B2B Companies: Is It Worth It?

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Attract new customers and leads withFacebook Deals

Page 6: Facebook For B2B Companies: Is It Worth It?

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Integrate Facebook with your website usingFacebook Social Plugins

Page 7: Facebook For B2B Companies: Is It Worth It?

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Define your purposefor using Facebook

Page 8: Facebook For B2B Companies: Is It Worth It?

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Determine your objectives and how youwill measure your effectiveness

Page 9: Facebook For B2B Companies: Is It Worth It?

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Develop your content plan - remember to beengaging and educational

Page 10: Facebook For B2B Companies: Is It Worth It?

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Learn to listen and manage your reputation online and publish your comment policy

Page 11: Facebook For B2B Companies: Is It Worth It?

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Explore opportunities for F-commerce

Provide exclusive content

Encourage participation

Find ways to integrate your marketing

Don’t just syndicate and cross post

Page 12: Facebook For B2B Companies: Is It Worth It?

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Facebook.com/Hubspot

Facebook.com/SMExaminer

Facebook.com/Enchantment

Facebook.com/ErnstAndYoungCareers

Facebook.com/DellBusiness (DellSocialMedia)

Which B2B Facebook Pagesdo you recommend?

Page 13: Facebook For B2B Companies: Is It Worth It?

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Source: ExactTarget.com

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Don’t forget to integrate your marketing

Page 15: Facebook For B2B Companies: Is It Worth It?

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Let’s keep in touchwww.Facebook.com/KrishnaDe

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Page 16: Facebook For B2B Companies: Is It Worth It?

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Connect With Krishna

Subscribe to the ezine and access exclusive tutorialswww.BizGrowthExpress.com

Discover marketing and social media resourceswww.BizGrowthResources.com

Read in-depth marketing tips and case studies atwww.BizGrowthNews.com

Find tips for using Facebook to market your business atwww.Facebook.com/BizGrowthMedia

Access digital marketing and social media tutorials atwww.Facebook.com/KrishnaDe

Watch digital marketing tutorials onwww.YouTube.com/BizGrowthTV

Keep up to date with marketing news atwww.Twitter.com/KrishnaDe

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