Facebook for Small Business

Why care about Facebook?

• Over 500 million active users• 3rd most trafficked website in the

world• Your customers are on Facebook

Business vs. Personal Pages

• People have friends – Limit 5,000– Two way communication

• Businesses have fans – No limit on the number of fans– Limits on types of communication

Groups vs. Pages

• Groups : Community of people with a common interest

• Pages: Represents a brand or entity for which there are fans

Facebook is a Personal Media

• Unless you are a “national brand” people become fans because they are your friends

• Be an interesting person first

A Tour of Facebook

Creating a Personal Profile

1. Sign up for an account2. Edit your profile3. Join networks4. Connect with friends5. Share information

Privacy Settings

Creating a Page for Business

Promoting Your Page

• Start with good content – update daily – Pictures, pictures, pictures (3 at a time) – Video

• Share links to Fan page through other media

• Make page public

Advertising on Facebook

Analytics