facebook global monitor - march 2009
TRANSCRIPT
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The Facebook Global Monitor www.insidefacebook.com
2009 Inside Facebook 1
The FacebookGlobal MonitorTracking Facebook in Global Markets
March 2009
By Justin [email protected]
Editor, Inside Facebook
www.insidefacebook.com
2009 Inside Facebook. Unauthorized duplication or redistribution is expressly prohibited. Inside Facebook is notaffiliated with or endorsed by Facebook, Inc.
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Contents
I. 2008: The Year That Facebook Went Global
II. Global Market Report
1. Audience Size Today2. Fastest Growing Audience
a. Last 12 monthsb. Last 90 daysc. Last 30 days
3. Market Penetration Today4. Largest Market Penetration Increases
a. Last 12 monthsb. Last 90 daysc. Last 30 days
III. Emerging Market Analysis
1. Growth Projectionsa. Next 30 daysb. Next 90 daysc. Next 12 months
2. Technical Alertsa. Breakout Markets: Last 90 Daysb. Cooling Markets: Last 90 Days
IV. Regional Summaries
1. Africa2. Asia / Pacific
3.
Europe
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4. North America5. South America
V. Country Updates
1.
Argentina2. Australia3. Austria4. Bahamas5. Bahrain6. Bangladesh7. Belgium8. Bolivia9. Bosnia & Herzegovina10. Brazil
11.
Bulgaria12. Canada13. Chile14. China15. Colombia16. Costa Rica17. Croatia18. Cyprus19. Czech Republic20. Denmark
21.
Dominican Republic22. Ecuador23. Egypt24. El Salvador
25.
Finland26. France27. Germany28. Ghana29. Greece30. Guatemala31. Honduras32. Hong Kong33. Hungary34. Iceland
35.
India36. Indonesia37. Ireland38. Israel39. Italy40. Jamaica41. Japan42. Jordan43. Kenya44. Kuwait
45.
Lebanon46. Lithuania47. Luxembourg48. Macedonia
49.
Malaysia50. Maldives51. Malta52. Mauritius53. Mexico54. Morocco55. Netherlands56. New Zealand57. Nicaragua58. Nigeria
59.
Norway60. Oman61. Pakistan62. Palestine63. Panama64. Paraguay65. Peru66. Philippines67. Poland68. Portugal
69.
Puerto Rico70. Qatar71. Romania72. Russia
73.
Saudi Arabia74. Serbia75. Singapore76. Slovakia77. Slovenia78. South Africa79. South Korea80. Spain81. Sri Lanka82. Sweden
83.
Switzerland84. Taiwan85. Thailand86. Trinidad and Tobago87. Tunisia88. Turkey89. Ukraine90. United Arab Emirates91. United Kingdom92. United States
93.
Uruguay94. Venezuela95. Vietnam
Footnotes & Methodology
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I. 2008: The Year That Facebook Went Global
2008 will be remembered as the year that Facebook exploded internationally.
While Facebook's non-US audience was only 34 million people at the beginning of 2008, onthe first day of 2009 that number had increased to 95 million - nearly 70% of the total
Facebook audience.
Europe and Latin America in particular saw tremendous Facebook growth. As a whole, Facebook's European audience
increased 205% from 16.7 million to 51.2 million, and Facebook's South American audience increased over 1,600% from under 1
million to over 13 million. Check out a few of these examples:
Italy - up 2,900% from under 1 million to over 5.5 million in 2008 Argentina - up 2,600% from 0.2 million to over 2.1 million in 2008 Australia - up 100% from 2.2 million to over 4.3 million in 2008
What's more is that dozens of these markets are still growing at double digit rates every month - and for many, those
growth rates are increasing. Facebook's growth rate accelerated by at least 25% in 47 countries in Q4 2008 over Q3. Its quarterly
growth rate more than doubled in 28 of those countries in Q4.
As of the beginning of 2009, Facebook now reaches over 10% of the national population in 26 countries. And in December
alone, there were 20 countries in which at least 1% of the total population joined Facebook. Now translated into over 100
languages, Facebook has shown that it can penetrate over one third of the entire national population in many developed markets,
and we expect this to be true of many more countries in the near future. As a result, we believe massive opportunities exist for
developers and marketers to reach and engage the Facebook audience in these rapidly expanding markets.
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What can this kind of global, cross-cultural growth be attributed to? Lets examine three factors:
1) The most dominant reason, and perhaps the most untold story of 2008, is the incredible success of Facebooks
proprietary crowd-sourced Translations tool. Unlike other web services, which manage the translation process ih
house, Facebooks Translations application put the translation process into the hands of passionate users around
the world. Collectively, they suggested and edited translations of every system word and phrase on Facebook.
As a result, in the first year of the crowd-sourced translation program, Facebook has been fully translated into
over 100 languages by native speakers at no marginal cost to the company. The importance of these translated
versions in accelerating Facebooks international growth cannot be underestimated. Rarely before have services
this young been available in so many native languages to such a large part of the worlds population.
2) Another important factor is the cross-cultural acceptance of Facebook as a new kind of communication tool. In
many cases, new web sites and services fail to gain traction in different global cultures because of differingvalues or behavior patterns that affect the way the service is experienced. However, because the core
mechanics of Facebook are so fundamentally oriented around new kinds of simple communication patterns, it
has (apparently) been much less susceptible to cultural peculiarities.
3) A third factor is Facebooks apparent brand reputation in some countries as a way to participate in American
culture. (We will be doing more research on possible variations in cultural use patterns in the months ahead.)
Below, we've built reports that are designed to clearly show where these opportunities may exist. Each section is designed
to elucidate key actionable trends. We'd love to hear any feedback you have on additional reports that would be helpful in the
future, and custom reports are available. Please dont hesitate to be in touch with us at any time.
All the best,
Justin
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Justin Smith
Editor, Inside Facebook
+1.650.468.5175
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II. Global Market Report
1) Audience Size Today
Country Audience 12 Mo Growth 12 Mo Growth %1. United States 54,319,600 31,232,854 135.3%
2. United Kingdom 17,699,320 8,515,747 92.7%
3. Canada 11,577,140 2,712,107 30.6%
4. Turkey 9,830,300 6,863,488 231.3%
5. France 8,623,620 7,098,917 465.6%
6. Italy 8,439,880 8,123,106 2,564.3%
7. Australia 5,089,640 2,550,926 100.5%
8. Colombia 4,444,860 3,076,216 224.8%
9. Chile 4,108,300 3,981,183 3,131.9%
10. Spain 3,832,780 3,398,935 783.4%
11. Argentina 3,254,180 3,137,487 2,688.7%
12. Venezuela 2,306,440 2,118,475 1,127.1%
13. Sweden 2,088,000 985,106 89.3%
14. Denmark 2,063,840 1,574,970 322.2%
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15. Indonesia 2,027,740 1,887,936 1,350.4%
16. Belgium 2,007,080 1,693,101 539.2%
17. Mexico 1,889,640 1,151,386 156.0%
18. Norway 1,840,660 760,207 70.4%
19. Germany 1,746,660 1,224,059 234.2%
20. Hong Kong 1,658,880 1,658,880 -
21. Switzerland 1,388,940 1,126,361 429.0%
22. Greece 1,364,540 1,094,253 404.8%
23. India 1,360,540 776,676 133.0%
24. South Africa 1,231,380 454,181 58.4%
25. Egypt 1,122,280 474,771 73.3%
26. Finland 1,121,160 671,383 149.3%
27. Malaysia 1,053,940 718,481 214.2%
28. Israel 988,800 527,010 114.1%
29. Singapore 962,980 530,515 122.7%
30. Philippines 839,220 713,352 566.7%
31. Serbia 782,980 782,980 -
32. New Zealand 671,060 341,486 103.6%
33. Croatia 645,140 645,140 -
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34. Puerto Rico 633,760 633,760 -
35. United Arab Emirates 569,000 273,329 92.4%
36. Ireland 540,420 303,090 127.7%
37. Pakistan 491,000 298,007 154.4%
38. Netherlands 484,140 294,939 155.9%
39. Morocco 457,540 457,540 -
40. Lebanon 435,440 435,440 -
41. Austria 419,060 331,603 379.2%
42. Czech Republic 393,180 393,180 -
43. Tunisia 384,320 384,320 -
44. Peru 380,420 288,758 315.0%
45. Saudi Arabia 379,380 172,026 83.0%
46. Jordan 303,700 142,302 88.2%
47. Bosnia & Herzegovina 301,000 301,000 -
48. China 278,160 104,649 60.3%
49. Slovakia 275,760 275,760 -
50. Brazil 271,240 271,240 -
51. Slovenia 269,880 269,880 -
52. Nigeria 256,260 256,260 -
53. Uruguay 253,260 253,260 -
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54. Bangladesh 250,780 250,780 -
55. Poland 246,420 246,420 -
56. Japan 243,480 96,448 65.6%
57.Thailand
233,960 117,586 101.0%
58. Bulgaria 222,380 222,380 -
59. Panama 212,040 87,792 70.7%
60. Kenya 191,940 191,940 -
61. Bolivia 190,340 190,340 -
62. Sri Lanka 189,140 189,140 -
63. Iceland 159,260 159,260 -
64. Trinidad and Tobago 159,040 159,040 -
65. Taiwan 151,540 151,540 -
66. Ecuador 148,800 148,800 -
67. Dominican Republic 145,200 86,749 148.4%
68. Russia 144,340 78,631 119.7%69. Macedonia 139,780 139,780 -
70. South Korea 131,680 50,310 61.8%
71. Kuwait 130,100 59,188 83.5%
72. Hungary 129,000 129,000 -
73. Cyprus 127,500 127,500 -
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74. Portugal 123,720 123,720 -
75. Guatemala 114,380 114,380 -
76. Costa Rica 100,300 100,300 -
77.Luxembourg
93,140 93,140 -
78. Qatar 90,300 90,300 -
79. Romania 84,600 84,600 -
80. Palestine 83,000 83,000 -
81. El Salvador 82,220 82,220 -
82. Jamaica 80,940 80,940 -
83. Ghana 76,240 76,240 -84. Mauritius 72,600 72,600 -
85. Honduras 65,820 65,820 -
86. Lithuania 65,720 65,720 -
87. Bahrain 62,020 62,020 -
88. Malta 58,540 58,540 -
89. Vietnam 53,560 53,560 -
90. Bahamas 50,460 50,460 -
91. Ukraine 49,340 49,340 -
92. Maldives 38,320 38,320 -
93. Nicaragua 38,060 38,060 -
94. Oman 32,180 32,180 -
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95. Paraguay 26,700 26,700 -
2a) Fastest Audience Growth: Last 12 Months
Country Audience 12 Mo Growth 12 Mo Growth %
1. Chile 4,108,300 3,981,183 3,131.9%
2. Argentina 3,254,180 3,137,487 2,688.7%
3. Italy 8,439,880 8,123,106 2,564.3%
4. Indonesia 2,027,740 1,887,936 1,350.4%
5. Venezuela 2,306,440 2,118,475 1,127.1%
6. Spain 3,832,780 3,398,935 783.4%
7. Philippines 839,220 713,352 566.7%
8. Belgium 2,007,080 1,693,101 539.2%
9. France 8,623,620 7,098,917 465.6%
10. Switzerland 1,388,940 1,126,361 429.0%
11. Greece 1,364,540 1,094,253 404.8%
12. Austria 419,060 331,603 379.2%
13. Denmark 2,063,840 1,574,970 322.2%
14. Peru 380,420 288,758 315.0%
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15. Germany 1,746,660 1,224,059 234.2%
16. Turkey 9,830,300 6,863,488 231.3%
17. Colombia 4,444,860 3,076,216 224.8%
18. Malaysia 1,053,940 718,481 214.2%
19. Mexico 1,889,640 1,151,386 156.0%
20. Netherlands 484,140 294,939 155.9%
21. Pakistan 491,000 298,007 154.4%
22. Finland 1,121,160 671,383 149.3%
23. Dominican Republic 145,200 86,749 148.4%
24. United States 54,319,600 31,232,854 135.3%
25. India 1,360,540 776,676 133.0%
26. Ireland 540,420 303,090 127.7%
27. Singapore 962,980 530,515 122.7%
28. Russia 144,340 78,631 119.7%
29. Israel 988,800 527,010 114.1%
30. New Zealand 671,060 341,486 103.6%
31. Thailand 233,960 117,586 101.0%
32. Australia 5,089,640 2,550,926 100.5%
33. United Kingdom 17,699,320 8,515,747 92.7%
34. United Arab Emirates 569,000 273,329 92.4%
35. Sweden 2,088,000 985,106 89.3%
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36. Jordan 303,700 142,302 88.2%
37. Kuwait 130,100 59,188 83.5%
38. Saudi Arabia 379,380 172,026 83.0%
39. Egypt 1,122,280 474,771 73.3%
40. Panama 212,040 87,792 70.7%
41. Norway 1,840,660 760,207 70.4%
42. Japan 243,480 96,448 65.6%
43. South Korea 131,680 50,310 61.8%
44. China 278,160 104,649 60.3%
45. South Africa 1,231,380 454,181 58.4%
46. Canada 11,577,140 2,712,107 30.6%
47. Bahamas 50,460 50,460 -
48. Bahrain 62,020 62,020 -
49. Bangladesh 250,780 250,780 -
50. Bolivia 190,340 190,340 -
51. Bosnia & Herzegovina 301,000 301,000 -
52. Brazil 271,240 271,240 -
53. Bulgaria 222,380 222,380 -
54. Costa Rica 100,300 100,300 -
55. Croatia 645,140 645,140 -
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56. Cyprus 127,500 127,500 -
57. Czech Republic 393,180 393,180 -
58. Ecuador 148,800 148,800 -
59. El Salvador 82,220 82,220 -
60. Ghana 76,240 76,240 -
61. Guatemala 114,380 114,380 -
62. Honduras 65,820 65,820 -
63. Hong Kong 1,658,880 1,658,880 -
64. Hungary 129,000 129,000 -
65. Iceland 159,260 159,260 -66. Jamaica 80,940 80,940 -
67. Kenya 191,940 191,940 -
68. Lebanon 435,440 435,440 -
69. Lithuania 65,720 65,720 -
70. Luxembourg 93,140 93,140 -
71. Macedonia 139,780 139,780 -
72. Maldives 38,320 38,320 -
73. Malta 58,540 58,540 -
74. Mauritius 72,600 72,600 -
75. Morocco 457,540 457,540 -
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76. Nicaragua 38,060 38,060 -
77. Nigeria 256,260 256,260 -
78. Oman 32,180 32,180 -
79. Palestine 83,000 83,000 -
80. Paraguay 26,700 26,700 -
81. Poland 246,420 246,420 -
82. Portugal 123,720 123,720 -
83. Puerto Rico 633,760 633,760 -
84. Qatar 90,300 90,300 -
85.Romania
84,600 84,600 -
86. Serbia 782,980 782,980 -
87. Slovakia 275,760 275,760 -
88. Slovenia 269,880 269,880 -
89. Sri Lanka 189,140 189,140 -
90. Taiwan 151,540 151,540 -
91. Trinidad and Tobago 159,040 159,040 -
92. Tunisia 384,320 384,320 -
93. Ukraine 49,340 49,340 -
94. Uruguay 253,260 253,260 -
95. Vietnam 53,560 53,560 -
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2b) Fastest Audience Growth: Last 90 Days
Country Audience 12 Mo Growth 12 MoGrowth % Last Q GrowthLast QGrowth %
1. Indonesia 2,027,740 1,887,936 1,350.4% 1,404,378 225.3%
2. Slovakia 275,760 275,760 - 178,067 182.3%
3. CzechRepublic
393,180 393,180 - 251,967 178.4%
4. Macedonia 139,780 139,780 - 87,817 169.0%
5. Philippines 839,220 713,352 566.7% 506,405 152.2%
6. Tunisia 384,320 384,320 - 215,000 127.0%
7. Italy 8,439,880 8,123,106 2,564.3% 4,478,311 113.0%
8. Bulgaria 222,380 222,380 - 112,000 101.5%
9. Bosnia &Herzegovina
301,000 301,000 - 148,277 97.1%
10. Austria 419,060 331,603 379.2% 200,330 91.6%
11. Spain 3,832,780 3,398,935 783.4% 1,793,210 87.9%
12. Serbia 782,980 782,980 - 362,039 86.0%
13. Slovenia 269,880 269,880 - 122,750 83.4%
14. Argentina 3,254,180 3,137,487 2,688.7% 1,451,890 80.6%
15. Lithuania 65,720 65,720 - 28,140 74.9%
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16. Portugal 123,720 123,720 - 51,154 70.5%
17. Romania 84,600 84,600 - 34,690 69.5%
18. Thailand 233,960 117,586 101.0% 95,552 69.0%
19.Paraguay
26,700 26,700 - 10,418 64.0%
20. Hungary 129,000 129,000 - 49,685 62.6%
21. Iceland 159,260 159,260 - 61,172 62.4%
22. Vietnam 53,560 53,560 - 20,345 61.3%
23. Greece 1,364,540 1,094,253 404.8% 513,026 60.2%
24. Ghana 76,240 76,240 - 28,145 58.5%
25. Taiwan 151,540 151,540 - 55,104 57.1%
26. Germany 1,746,660 1,224,059 234.2% 634,155 57.0%
27. France 8,623,620 7,098,917 465.6% 3,128,504 56.9%
28. Oman 32,180 32,180 - 11,641 56.7%
29. Poland 246,420 246,420 - 88,169 55.7%
30. Uruguay 253,260 253,260 - 89,036 54.2%31. Croatia 645,140 645,140 - 225,763 53.8%
32. Morocco 457,540 457,540 - 152,578 50.0%
33. Turkey 9,830,300 6,863,488 231.3% 3,224,015 48.8%
34. Kenya 191,940 191,940 - 62,724 48.5%
35. Bahamas 50,460 50,460 - 16,456 48.4%
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36. Cyprus 127,500 127,500 - 40,170 46.0%
37. Brazil 271,240 271,240 - 85,350 45.9%
38. Singapore 962,980 530,515 122.7% 297,597 44.7%
39. India 1,360,540 776,676 133.0% 409,859 43.1%40. Qatar 90,300 90,300 - 26,937 42.5%
41. Costa Rica 100,300 100,300 - 29,602 41.9%
42. United States 54,319,600 31,232,854 135.3% 15,752,419 40.8%
43. Belgium 2,007,080 1,693,101 539.2% 581,425 40.8%
44. Switzerland 1,388,940 1,126,361 429.0% 401,073 40.6%
45. Pakistan 491,000 298,007 154.4% 141,392 40.4%
46. Ireland 540,420 303,090 127.7% 153,896 39.8%
47. Bangladesh 250,780 250,780 - 71,267 39.7%
48. Peru 380,420 288,758 315.0% 108,060 39.7%
49. Malaysia 1,053,940 718,481 214.2% 293,678 38.6%
50. Ukraine 49,340 49,340 - 13,679 38.4%
51. Mexico 1,889,640 1,151,386 156.0% 523,082 38.3%
52. Nigeria 256,260 256,260 - 70,851 38.2%
53. Mauritius 72,600 72,600 - 19,739 37.3%
54. DominicanRepublic
145,200 86,749 148.4% 39,253 37.1%
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55. Kuwait 130,100 59,188 83.5% 34,905 36.7%
56. New Zealand 671,060 341,486 103.6% 177,724 36.0%
57. Malta 58,540 58,540 - 15,367 35.6%
58. Finland 1,121,160 671,383 149.3% 293,068 35.4%
59. Jamaica 80,940 80,940 - 20,929 34.9%
60. Netherlands 484,140 294,939 155.9% 124,544 34.6%
61. Bahrain 62,020 62,020 - 15,665 33.8%
62. Sweden 2,088,000 985,106 89.3% 527,038 33.8%
63. Sri Lanka 189,140 189,140 - 47,101 33.2%
64. Nicaragua 38,060 38,060 - 9,408 32.8%
65. El Salvador 82,220 82,220 - 19,937 32.0%
66. South Korea 131,680 50,310 61.8% 31,418 31.3%
67. China 278,160 104,649 60.3% 64,601 30.3%
68. Palestine 83,000 83,000 - 19,230 30.2%
69. Saudi Arabia 379,380 172,026 83.0% 87,108 29.8%
70. Russia 144,340 78,631 119.7% 33,093 29.7%
71. Norway 1,840,660 760,207 70.4% 411,460 28.8%
72. Jordan 303,700 142,302 88.2% 67,333 28.5%
73. Denmark 2,063,840 1,574,970 322.2% 443,887 27.4%
74. Israel 988,800 527,010 114.1% 209,981 27.0%
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75. United ArabEmirates
569,000 273,329 92.4% 118,841 26.4%
76. Guatemala 114,380 114,380 - 23,843 26.3%
77. Honduras 65,820 65,820 - 13,477 25.7%
78. Hong Kong 1,658,880 1,658,880 - 338,158 25.6%
79. Venezuela 2,306,440 2,118,475 1,127.1% 457,381 24.7%
80. Japan 243,480 96,448 65.6% 48,056 24.6%
81. Maldives 38,320 38,320 - 7,208 23.2%
82. Egypt 1,122,280 474,771 73.3% 210,352 23.1%
83. Colombia 4,444,860 3,076,216 224.8% 807,680 22.2%
84. UnitedKingdom
17,699,320 8,515,747 92.7% 3,174,002 21.9%
85. Australia 5,089,640 2,550,926 100.5% 905,717 21.6%
86. Puerto Rico 633,760 633,760 - 111,238 21.3%
87. Trinidad andTobago
159,040 159,040 - 27,772 21.2%
88. Ecuador 148,800 148,800 - 25,306 20.5%89. Luxembourg 93,140 93,140 - 14,880 19.0%
90. South Africa 1,231,380 454,181 58.4% 170,491 16.1%
91. Lebanon 435,440 435,440 - 46,134 11.9%
92. Canada 11,577,140 2,712,107 30.6% 1,073,005 10.2%
93. Bolivia 190,340 190,340 - 10,061 5.6%
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94. Chile 4,108,300 3,981,183 3,131.9% 86,083 2.1%
95. Panama 212,040 87,792 70.7% -16,341 -7.2%
2c) Fastest Audience Growth: Last 30 Days
Country Audience 12 MoGrowth12 MoGrowth %
Last QGrowth
Last QGrowth %
1 MoGrowth
1 MoGrowth %
1. Indonesia 2,027,740 1,887,936 1,350.4% 1,404,378 225.3% 885,420 77.5%
2. CzechRepublic
393,180 393,180 - 251,967 178.4% 164,580 72.0%
3. Philippines 839,220 713,352 566.7% 506,405 152.2% 350,400 71.7%
4. Slovakia 275,760 275,760 - 178,067 182.3% 105,560 62.0%
5. Macedonia 139,780 139,780 - 87,817 169.0% 49,800 55.3%
6. Bulgaria 222,380 222,380 - 112,000 101.5% 67,980 44.0%
7. Argentina 3,254,180 3,137,487 2,688.7% 1,451,890 80.6% 977,860 43.0%
8. Lithuania 65,720 65,720 - 28,140 74.9% 18,680 39.7%
9. Bosnia &Herzegovina
301,000 301,000 - 148,277 97.1% 85,140 39.4%
10. Austria 419,060 331,603 379.2% 200,330 91.6% 116,660 38.6%
11. Tunisia 384,320 384,320 - 215,000 127.0% 105,500 37.8%
12. Serbia 782,980 782,980 - 362,039 86.0% 193,120 32.7%
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13. Romania 84,600 84,600 - 34,690 69.5% 19,960 30.9%
14. Italy 8,439,880 8,123,106 2,564.3% 4,478,311 113.0% 1,987,080 30.8%
15. Paraguay 26,700 26,700 - 10,418 64.0% 6,140 29.9%
16. Hungary 129,000 129,000 - 49,685 62.6% 28,880 28.8%
17. Slovenia 269,880 269,880 - 122,750 83.4% 59,400 28.2%
18. Vietnam 53,560 53,560 - 20,345 61.3% 11,540 27.5%
19. Ghana 76,240 76,240 - 28,145 58.5% 16,100 26.8%
20. Taiwan 151,540 151,540 - 55,104 57.1% 31,860 26.6%
21. Spain 3,832,780 3,398,935 783.4% 1,793,210 87.9% 802,200 26.5%
22. Portugal 123,720 123,720 - 51,154 70.5% 25,120 25.5%
23. Uruguay 253,260 253,260 - 89,036 54.2% 50,520 24.9%
24. Kenya 191,940 191,940 - 62,724 48.5% 37,860 24.6%
25. Morocco 457,540 457,540 - 152,578 50.0% 87,960 23.8%
26. Greece 1,364,540 1,094,253 404.8% 513,026 60.2% 262,240 23.8%
27. Croatia 645,140 645,140 - 225,763 53.8% 122,120 23.3%
28. France 8,623,620 7,098,917 465.6% 3,128,504 56.9% 1,601,840 22.8%
29. Thailand 233,960 117,586 101.0% 95,552 69.0% 43,100 22.6%
30. Norway 1,840,660 760,207 70.4% 411,460 28.8% 336,780 22.4%
31. Pakistan 491,000 298,007 154.4% 141,392 40.4% 89,480 22.3%
32. Egypt 1,122,280 474,771 73.3% 210,352 23.1% 202,580 22.0%
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33. Germany 1,746,660 1,224,059 234.2% 634,155 57.0% 314,440 22.0%
34. Malaysia 1,053,940 718,481 214.2% 293,678 38.6% 188,800 21.8%
35. Iceland 159,260 159,260 - 61,172 62.4% 28,080 21.4%
36. India 1,360,540 776,676 133.0% 409,859 43.1% 239,500 21.4%
37. Cyprus 127,500 127,500 - 40,170 46.0% 22,420 21.3%
38. Qatar 90,300 90,300 - 26,937 42.5% 15,820 21.2%
39. Turkey 9,830,300 6,863,488 231.3% 3,224,015 48.8% 1,720,520 21.2%
40.Bangladesh
250,780 250,780 - 71,267 39.7% 43,400 20.9%
41. Poland 246,420 246,420 - 88,169 55.7% 42,260 20.7%
42. Ireland 540,420 303,090 127.7% 153,896 39.8% 91,960 20.5%
43. UnitedStates
54,319,600 31,232,854 135.3% 15,752,419 40.8% 8,997,040 19.9%
44. Singapore 962,980 530,515 122.7% 297,597 44.7% 151,820 18.7%
45. Palestine 83,000 83,000 - 19,230 30.2% 13,040 18.6%
46. Oman 32,180 32,180 - 11,641 56.7% 5,000 18.4%
47. Kuwait 130,100 59,188 83.5% 34,905 36.7% 20,160 18.3%
48. Ukraine 49,340 49,340 - 13,679 38.4% 7,600 18.2%
49. Costa Rica 100,300 100,300 - 29,602 41.9% 15,200 17.9%
50. China 278,160 104,649 60.3% 64,601 30.3% 42,040 17.8%
51. Bahrain 62,020 62,020 - 15,665 33.8% 9,360 17.8%
52. Mauritius 72,600 72,600 - 19,739 37.3% 10,740 17.4%
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53. Finland 1,121,160 671,383 149.3% 293,068 35.4% 159,340 16.6%
54. Israel 988,800 527,010 114.1% 209,981 27.0% 139,400 16.4%
55. Sweden 2,088,000 985,106 89.3% 527,038 33.8% 290,360 16.2%
56. New
Zealand 671,060 341,486 103.6% 177,724 36.0% 93,120 16.1%
57. Peru 380,420 288,758 315.0% 108,060 39.7% 51,560 15.7%
58. Jamaica 80,940 80,940 - 20,929 34.9% 10,880 15.5%
59. Colombia 4,444,860 3,076,216 224.8% 807,680 22.2% 595,800 15.5%
60. Jordan 303,700 142,302 88.2% 67,333 28.5% 40,340 15.3%
61. Sri Lanka 189,140 189,140 - 47,101 33.2% 24,820 15.1%
62. Netherlands
484,140 294,939 155.9% 124,544 34.6% 63,300 15.0%
63.Switzerland
1,388,940 1,126,361 429.0% 401,073 40.6% 180,140 14.9%
64. HongKong
1,658,880 1,658,880 - 338,158 25.6% 213,200 14.7%
65. Belgium 2,007,080 1,693,101 539.2% 581,425 40.8% 254,780 14.5%
66. UnitedArab Emirates
569,000 273,329 92.4% 118,841 26.4% 71,480 14.4%
67. Nigeria 256,260 256,260 - 70,851 38.2% 31,540 14.0%
68. Malta 58,540 58,540 - 15,367 35.6% 6,960 13.5%
69. SouthKorea
131,680 50,310 61.8% 31,418 31.3% 15,480 13.3%
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70. Bahamas 50,460 50,460 - 16,456 48.4% 5,860 13.1%
71. Mexico 1,889,640 1,151,386 156.0% 523,082 38.3% 205,060 12.2%
72. SaudiArabia
379,380 172,026 83.0% 87,108 29.8% 40,920 12.1%
73. Australia 5,089,640 2,550,926 100.5% 905,717 21.6% 548,920 12.1%
74. Russia 144,340 78,631 119.7% 33,093 29.7% 15,500 12.0%
75. UnitedKingdom
17,699,320 8,515,747 92.7% 3,174,002 21.9% 1,883,780 11.9%
76. Maldives 38,320 38,320 - 7,208 23.2% 4,060 11.9%
77. Nicaragua 38,060 38,060 - 9,408 32.8% 4,020 11.8%
78. Denmark 2,063,840 1,574,970 322.2% 443,887 27.4% 203,720 11.0%
79. Honduras 65,820 65,820 - 13,477 25.7% 6,480 10.9%
80. DominicanRepublic
145,200 86,749 148.4% 39,253 37.1% 13,660 10.4%
81. SouthAfrica
1,231,380 454,181 58.4% 170,491 16.1% 109,900 9.8%
82. ElSalvador
82,220 82,220 - 19,937 32.0% 6,880 9.1%
83. PuertoRico
633,760 633,760 - 111,238 21.3% 50,280 8.6%
84. Lebanon 435,440 435,440 - 46,134 11.9% 34,240 8.5%
85.Luxembourg
93,140 93,140 - 14,880 19.0% 6,420 7.4%
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86. Venezuela 2,306,440 2,118,475 1,127.1% 457,381 24.7% 152,320 7.1%
87. Brazil 271,240 271,240 - 85,350 45.9% 17,740 7.0%
88. Guatemala 114,380 114,380 - 23,843 26.3% 6,360 5.9%
89.Japan
243,480 96,448 65.6% 48,056 24.6% 13,280 5.8%
90. Trinidadand Tobago
159,040 159,040 - 27,772 21.2% 8,480 5.6%
91. Canada 11,577,140 2,712,107 30.6% 1,073,005 10.2% 587,140 5.3%
92. Chile 4,108,300 3,981,183 3,131.9% 86,083 2.1% 134,580 3.4%
93. Ecuador 148,800 148,800 - 25,306 20.5% -7,060 -4.5%
94. Bolivia 190,340 190,340 - 10,061 5.6% -9,080 -4.6%
95. Panama 212,040 87,792 70.7% -16,341 -7.2% -31,820 -13.0%
3) Market Penetration Today
Country Audience Population Penetration
1. Iceland 159,260 320,169 49.7%
2. Norway 1,840,660 4,799,035 38.4%
3. Denmark 2,063,840 5,506,000 37.5%
4. Canada 11,577,140 33,460,800 34.6%
5. United Kingdom 17,699,320 61,186,000 28.9%
6. Chile 4,108,300 16,842,000 24.4%
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7. Hong Kong 1,658,880 6,980,412 23.8%
8. Australia 5,089,640 21,537,500 23.6%
9. Sweden 2,088,000 9,248,805 22.6%
10. Finland 1,121,160 5,326,626 21.0%
11. Singapore 962,980 4,839,400 19.9%
12. Luxembourg 93,140 483,800 19.3%
13. Belgium 2,007,080 10,666,866 18.8%
14. Switzerland 1,388,940 7,689,100 18.1%
15. United States 54,319,600 305,936,000 17.8%
16. Cyprus 127,500 794,600 16.0%
17. Puerto Rico 633,760 3,991,000 15.9%
18. New Zealand 671,060 4,291,750 15.6%
19. Bahamas 50,460 331,000 15.2%
20. Croatia 645,140 4,435,400 14.5%
21.Malta
58,540 410,600 14.3%
22. Italy 8,439,880 59,619,290 14.2%
23. Turkey 9,830,300 70,586,256 13.9%
24. France 8,623,620 63,753,000 13.5%
25. Israel 988,800 7,350,000 13.5%
26. Slovenia 269,880 2,041,050 13.2%
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27. United Arab Emirates 569,000 4,380,000 13.0%
28. Maldives 38,320 306,000 12.5%
29. Ireland 540,420 4,422,100 12.2%
30. Greece 1,364,540 11,215,000 12.2%
31. Trinidad and Tobago 159,040 1,333,000 11.9%
32. Qatar 90,300 841,000 10.7%
33. Lebanon 435,440 4,099,000 10.6%
34. Colombia 4,444,860 44,660,000 10.0%
35. Spain 3,832,780 46,063,500 8.3%
36. Serbia 782,980 9,527,100 8.2%37. Venezuela 2,306,440 28,068,389 8.2%
38. Argentina 3,254,180 39,745,613 8.2%
39. Bahrain 62,020 760,168 8.2%
40. Bosnia & Herzegovina 301,000 3,935,000 7.6%
41. Uruguay 253,260 3,340,000 7.6%
42. Macedonia 139,780 2,055,915 6.8%
43. Panama 212,040 3,343,000 6.3%
44. Mauritius 72,600 1,262,000 5.8%
45. Jordan 303,700 5,924,000 5.1%
46. Slovakia 275,760 5,404,784 5.1%
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47. Austria 419,060 8,340,924 5.0%
48. Kuwait 130,100 2,851,000 4.6%
49. Malaysia 1,053,940 27,730,000 3.8%
50. Czech Republic 393,180 10,446,157 3.8%
51. Tunisia 384,320 10,327,000 3.7%
52. Jamaica 80,940 2,714,000 3.0%
53. Netherlands 484,140 16,486,000 2.9%
54. Bulgaria 222,380 7,640,238 2.9%
55. South Africa 1,231,380 47,850,700 2.6%
56. Costa Rica 100,300 4,468,000 2.2%57. Palestine 83,000 3,761,646 2.2%
58. Germany 1,746,660 82,142,000 2.1%
59. Bolivia 190,340 9,525,000 2.0%
60. Lithuania 65,720 3,361,100 2.0%
61. Mexico 1,889,640 106,682,500 1.8%
62. Saudi Arabia 379,380 24,735,000 1.5%
63. Dominican Republic 145,200 9,760,000 1.5%
64. Egypt 1,122,280 75,667,000 1.5%
65. Morocco 457,540 31,224,000 1.5%
66. Peru 380,420 28,750,770 1.3%
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67. Hungary 129,000 10,035,000 1.3%
68. Oman 32,180 2,595,000 1.2%
69. El Salvador 82,220 6,857,000 1.2%
70. Portugal 123,720 10,617,600 1.2%
71. Ecuador 148,800 13,867,761 1.1%
72. Sri Lanka 189,140 19,299,000 1.0%
73. Philippines 839,220 90,457,200 0.9%
74. Honduras 65,820 7,106,000 0.9%
75. Indonesia 2,027,740 229,005,000 0.9%
76. Guatemala 114,380 13,354,000 0.9%
77. Nicaragua 38,060 5,603,000 0.7%
78. Taiwan 151,540 23,007,007 0.7%
79. Poland 246,420 38,115,967 0.6%
80. Kenya 191,940 37,538,000 0.5%
81. Paraguay 26,700 6,127,000 0.4%
82. Romania 84,600 21,528,600 0.4%
83. Thailand 233,960 63,038,247 0.4%
84. Ghana 76,240 23,478,000 0.3%
85. Pakistan 491,000 165,152,000 0.3%
86. South Korea 131,680 48,224,000 0.3%
87. Japan 243,480 127,690,000 0.2%
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88. Nigeria 256,260 148,093,000 0.2%
89. Bangladesh 250,780 158,665,000 0.2%
90. Brazil 271,240 188,337,000 0.1%
91. India 1,360,540 1,142,070,000 0.1%
92. Ukraine 49,340 46,191,022 0.1%
93. Russia 144,340 141,900,000 0.1%
94. Vietnam 53,560 87,375,000 0.1%
95. China 278,160 1,335,420,000 0.0%
4a) Largest Market Penetration Increase: Last 12 months
Country Audience Population Penetration 12 Mo PenetrationIncrease
1. Iceland 159,260 320,169 49.7% 49.7%
2. Denmark 2,063,840 5,506,000 37.5% 28.6%
3. Hong Kong 1,658,880 6,980,412 23.8% 23.8%
4. Chile 4,108,300 16,842,000 24.4% 23.6%
5. Luxembourg 93,140 483,800 19.3% 19.3%
6. Cyprus 127,500 794,600 16.0% 16.0%
7. Puerto Rico 633,760 3,991,000 15.9% 15.9%
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8. Belgium 2,007,080 10,666,866 18.8% 15.9%
9. Norway 1,840,660 4,799,035 38.4% 15.8%
10. Bahamas 50,460 331,000 15.2% 15.2%
11. Switzerland 1,388,940 7,689,100 18.1% 14.6%
12. Croatia 645,140 4,435,400 14.5% 14.5%
13. Malta 58,540 410,600 14.3% 14.3%
14. United Kingdom 17,699,320 61,186,000 28.9% 13.9%
15. Italy 8,439,880 59,619,290 14.2% 13.6%
16. Slovenia 269,880 2,041,050 13.2% 13.2%
17. Finland 1,121,160 5,326,626 21.0% 12.6%
18. Maldives 38,320 306,000 12.5% 12.5%
19. Trinidad andTobago
159,040 1,333,000 11.9% 11.9%
20. Australia 5,089,640 21,537,500 23.6% 11.8%
21. France 8,623,620 63,753,000 13.5% 11.1%
22. Singapore 962,980 4,839,400 19.9% 11.0%
23. Qatar 90,300 841,000 10.7% 10.7%
24. Sweden 2,088,000 9,248,805 22.6% 10.7%
25. Lebanon 435,440 4,099,000 10.6% 10.6%
26. United States 54,319,600 305,936,000 17.8% 10.2%
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27. Greece 1,364,540 11,215,000 12.2% 9.8%
28. Turkey 9,830,300 70,586,256 13.9% 9.7%
29. Serbia 782,980 9,527,100 8.2% 8.2%
30. Bahrain 62,020 760,168 8.2% 8.2%
31. Canada 11,577,140 33,460,800 34.6% 8.1%
32. New Zealand 671,060 4,291,750 15.6% 8.0%
33. Argentina 3,254,180 39,745,613 8.2% 7.9%
34. Bosnia &Herzegovina
301,000 3,935,000 7.6% 7.6%
35. Uruguay 253,260 3,340,000 7.6% 7.6%
36. Venezuela 2,306,440 28,068,389 8.2% 7.5%
37. Spain 3,832,780 46,063,500 8.3% 7.4%
38. Israel 988,800 7,350,000 13.5% 7.2%
39. Colombia 4,444,860 44,660,000 10.0% 6.9%
40. Ireland 540,420 4,422,100 12.2% 6.9%
41. Macedonia 139,780 2,055,915 6.8% 6.8%
42. United ArabEmirates
569,000 4,380,000 13.0% 6.2%
43. Mauritius 72,600 1,262,000 5.8% 5.8%
44. Slovakia 275,760 5,404,784 5.1% 5.1%
45. Austria 419,060 8,340,924 5.0% 4.0%
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46. Czech Republic 393,180 10,446,157 3.8% 3.8%
47. Tunisia 384,320 10,327,000 3.7% 3.7%
48. Jamaica 80,940 2,714,000 3.0% 3.0%
49. Bulgaria 222,380 7,640,238 2.9% 2.9%
50. Panama 212,040 3,343,000 6.3% 2.6%
51. Malaysia 1,053,940 27,730,000 3.8% 2.6%
52. Jordan 303,700 5,924,000 5.1% 2.4%
53. Costa Rica 100,300 4,468,000 2.2% 2.2%
54. Palestine 83,000 3,761,646 2.2% 2.2%
55. Kuwait 130,100 2,851,000 4.6% 2.1%
56. Bolivia 190,340 9,525,000 2.0% 2.0%
57. Lithuania 65,720 3,361,100 2.0% 2.0%
58. Netherlands 484,140 16,486,000 2.9% 1.8%
59. Germany 1,746,660 82,142,000 2.1% 1.5%
60. Morocco 457,540 31,224,000 1.5% 1.5%
61. Hungary 129,000 10,035,000 1.3% 1.3%
62. Oman 32,180 2,595,000 1.2% 1.2%
63. El Salvador 82,220 6,857,000 1.2% 1.2%
64. Portugal 123,720 10,617,600 1.2% 1.2%
65. Mexico 1,889,640 106,682,500 1.8% 1.1%
66. Ecuador 148,800 13,867,761 1.1% 1.1%
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67. Peru 380,420 28,750,770 1.3% 1.0%
68. Sri Lanka 189,140 19,299,000 1.0% 1.0%
69. South Africa 1,231,380 47,850,700 2.6% 0.9%
70. Honduras 65,820 7,106,000 0.9% 0.9%
71. DominicanRepublic
145,200 9,760,000 1.5% 0.9%
72. Guatemala 114,380 13,354,000 0.9% 0.9%
73. Indonesia 2,027,740 229,005,000 0.9% 0.8%
74. Philippines 839,220 90,457,200 0.9% 0.8%
75. Saudi Arabia 379,380 24,735,000 1.5% 0.7%
76. Nicaragua 38,060 5,603,000 0.7% 0.7%
77. Taiwan 151,540 23,007,007 0.7% 0.7%
78. Poland 246,420 38,115,967 0.6% 0.6%
79. Egypt 1,122,280 75,667,000 1.5% 0.6%
80. Kenya 191,940 37,538,000 0.5% 0.5%
81. Paraguay 26,700 6,127,000 0.4% 0.4%
82. Romania 84,600 21,528,600 0.4% 0.4%
83. Ghana 76,240 23,478,000 0.3% 0.3%
84. Thailand 233,960 63,038,247 0.4% 0.2%
85. Pakistan 491,000 165,152,000 0.3% 0.2%
86. Nigeria 256,260 148,093,000 0.2% 0.2%
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87. Bangladesh 250,780 158,665,000 0.2% 0.2%
88. Brazil 271,240 188,337,000 0.1% 0.1%
89. Ukraine 49,340 46,191,022 0.1% 0.1%
90. South Korea 131,680 48,224,000 0.3% 0.1%
91. Japan 243,480 127,690,000 0.2% 0.1%
92. India 1,360,540 1,142,070,000 0.1% 0.1%
93. Vietnam 53,560 87,375,000 0.1% 0.1%
94. Russia 144,340 141,900,000 0.1% 0.1%
95. China 278,160 1,335,420,000 0.0% 0.0%
4b) Largest Market Penetration Increase: Last 90 days
Country Audience Population Penetration12 MoPenetrationIncrease
3 MoPenetrationIncrease
1. Iceland 159,260 320,169 49.7% 49.7% 19.1%
2. Norway 1,840,660 4,799,035 38.4% 15.8% 8.6%
3. Denmark 2,063,840 5,506,000 37.5% 28.6% 8.1%
4. Italy 8,439,880 59,619,290 14.2% 13.6% 7.5%
5. Singapore 962,980 4,839,400 19.9% 11.0% 6.1%
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6. Slovenia 269,880 2,041,050 13.2% 13.2% 6.0%
7. Sweden 2,088,000 9,248,805 22.6% 10.7% 5.7%
8. Finland 1,121,160 5,326,626 21.0% 12.6% 5.5%
9. Belgium 2,007,080 10,666,866 18.8% 15.9% 5.5%
10. Switzerland 1,388,940 7,689,100 18.1% 14.6% 5.2%
11. UnitedKingdom
17,699,320 61,186,000 28.9% 13.9% 5.2%
12. United States 54,319,600 305,936,000 17.8% 10.2% 5.1%
13. Croatia 645,140 4,435,400 14.5% 14.5% 5.1%
14.Cyprus
127,500 794,600 16.0% 16.0% 5.1%
15. Bahamas 50,460 331,000 15.2% 15.2% 5.0%
16. France 8,623,620 63,753,000 13.5% 11.1% 4.9%
17. Hong Kong 1,658,880 6,980,412 23.8% 23.8% 4.8%
18. Greece 1,364,540 11,215,000 12.2% 9.8% 4.6%
19. Turkey 9,830,300 70,586,256 13.9% 9.7% 4.6%
20. Macedonia 139,780 2,055,915 6.8% 6.8% 4.3%
21. Australia 5,089,640 21,537,500 23.6% 11.8% 4.2%
22. New Zealand 671,060 4,291,750 15.6% 8.0% 4.1%
23. Spain 3,832,780 46,063,500 8.3% 7.4% 3.9%
24. Serbia 782,980 9,527,100 8.2% 8.2% 3.8%
25. Bosnia & 301,000 3,935,000 7.6% 7.6% 3.8%
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Herzegovina
26. Malta 58,540 410,600 14.3% 14.3% 3.7%
27. Argentina 3,254,180 39,745,613 8.2% 7.9% 3.7%
28. Ireland 540,420 4,422,100 12.2% 6.9% 3.5%
29. Slovakia 275,760 5,404,784 5.1% 5.1% 3.3%
30. Canada 11,577,140 33,460,800 34.6% 8.1% 3.2%
31. Qatar 90,300 841,000 10.7% 10.7% 3.2%
32. Luxembourg 93,140 483,800 19.3% 19.3% 3.1%
33. Israel 988,800 7,350,000 13.5% 7.2% 2.9%
34.Puerto Rico
633,760 3,991,000 15.9% 15.9% 2.8%
35. United ArabEmirates
569,000 4,380,000 13.0% 6.2% 2.7%
36. Uruguay 253,260 3,340,000 7.6% 7.6% 2.7%
37. CzechRepublic
393,180 10,446,157 3.8% 3.8% 2.4%
38. Austria 419,060 8,340,924 5.0% 4.0% 2.4%
39. Maldives 38,320 306,000 12.5% 12.5% 2.4%
40. Trinidad andTobago
159,040 1,333,000 11.9% 11.9% 2.1%
41. Tunisia 384,320 10,327,000 3.7% 3.7% 2.1%
42. Bahrain 62,020 760,168 8.2% 8.2% 2.1%
43. Colombia 4,444,860 44,660,000 10.0% 6.9% 1.8%
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44. Venezuela 2,306,440 28,068,389 8.2% 7.5% 1.6%
45. Mauritius 72,600 1,262,000 5.8% 5.8% 1.6%
46. Bulgaria 222,380 7,640,238 2.9% 2.9% 1.5%
47. Kuwait 130,100 2,851,000 4.6% 2.1% 1.2%
48. Jordan 303,700 5,924,000 5.1% 2.4% 1.1%
49. Lebanon 435,440 4,099,000 10.6% 10.6% 1.1%
50. Malaysia 1,053,940 27,730,000 3.8% 2.6% 1.1%
51. Lithuania 65,720 3,361,100 2.0% 2.0% 0.8%
52. Germany 1,746,660 82,142,000 2.1% 1.5% 0.8%
53. Jamaica 80,940 2,714,000 3.0% 3.0% 0.8%
54. Netherlands 484,140 16,486,000 2.9% 1.8% 0.8%
55. Costa Rica 100,300 4,468,000 2.2% 2.2% 0.7%
56. Indonesia 2,027,740 229,005,000 0.9% 0.8% 0.6%
57. Philippines 839,220 90,457,200 0.9% 0.8% 0.6%
58. Palestine 83,000 3,761,646 2.2% 2.2% 0.5%
59. Chile 4,108,300 16,842,000 24.4% 23.6% 0.5%60. Hungary 129,000 10,035,000 1.3% 1.3% 0.5%
61. Mexico 1,889,640 106,682,500 1.8% 1.1% 0.5%
62. Morocco 457,540 31,224,000 1.5% 1.5% 0.5%
63. Portugal 123,720 10,617,600 1.2% 1.2% 0.5%
64. Oman 32,180 2,595,000 1.2% 1.2% 0.4%
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65. DominicanRepublic
145,200 9,760,000 1.5% 0.9% 0.4%
66. Peru 380,420 28,750,770 1.3% 1.0% 0.4%
67. South Africa 1,231,380 47,850,700 2.6% 0.9% 0.4%
68. Saudi Arabia 379,380 24,735,000 1.5% 0.7% 0.4%
69. El Salvador 82,220 6,857,000 1.2% 1.2% 0.3%
70. Egypt 1,122,280 75,667,000 1.5% 0.6% 0.3%
71. Sri Lanka 189,140 19,299,000 1.0% 1.0% 0.2%
72. Taiwan 151,540 23,007,007 0.7% 0.7% 0.2%
73. Poland 246,420 38,115,967 0.6% 0.6% 0.2%
74. Honduras 65,820 7,106,000 0.9% 0.9% 0.2%
75. Ecuador 148,800 13,867,761 1.1% 1.1% 0.2%
76. Guatemala 114,380 13,354,000 0.9% 0.9% 0.2%
77. Paraguay 26,700 6,127,000 0.4% 0.4% 0.2%
78. Nicaragua 38,060 5,603,000 0.7% 0.7% 0.2%
79. Kenya 191,940 37,538,000 0.5% 0.5% 0.2%80. Romania 84,600 21,528,600 0.4% 0.4% 0.2%
81. Thailand 233,960 63,038,247 0.4% 0.2% 0.2%
82. Ghana 76,240 23,478,000 0.3% 0.3% 0.1%
83. Bolivia 190,340 9,525,000 2.0% 2.0% 0.1%
84. Pakistan 491,000 165,152,000 0.3% 0.2% 0.1%
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85. South Korea 131,680 48,224,000 0.3% 0.1% 0.1%
86. Nigeria 256,260 148,093,000 0.2% 0.2% 0.0%
87. Brazil 271,240 188,337,000 0.1% 0.1% 0.0%
88. Bangladesh 250,780 158,665,000 0.2% 0.2% 0.0%
89. Japan 243,480 127,690,000 0.2% 0.1% 0.0%
90. India 1,360,540 1,142,070,000 0.1% 0.1% 0.0%
91. Ukraine 49,340 46,191,022 0.1% 0.1% 0.0%
92. Russia 144,340 141,900,000 0.1% 0.1% 0.0%
93. Vietnam 53,560 87,375,000 0.1% 0.1% 0.0%
94. China 278,160 1,335,420,000 0.0% 0.0% 0.0%
95. Panama 212,040 3,343,000 6.3% 2.6% -0.5%
4c) Largest Market Penetration Increase: Last 30 days
Country Audience Population Penetration12 MoPenetrationIncrease
3 MoPenetrationIncrease
1 MoPenetrationIncrease
1. Iceland 159,260 320,169 49.7% 49.7% 19.1% 8.8%
2. Norway 1,840,660 4,799,035 38.4% 15.8% 8.6% 7.0%
3. Denmark 2,063,840 5,506,000 37.5% 28.6% 8.1% 3.7%
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4. Italy 8,439,880 59,619,290 14.2% 13.6% 7.5% 3.3%
5. Sweden 2,088,000 9,248,805 22.6% 10.7% 5.7% 3.1%
6. Singapore 962,980 4,839,400 19.9% 11.0% 6.1% 3.1%
7. UnitedKingdom
17,699,320 61,186,000 28.9% 13.9% 5.2% 3.1%
8. HongKong
1,658,880 6,980,412 23.8% 23.8% 4.8% 3.1%
9. Finland 1,121,160 5,326,626 21.0% 12.6% 5.5% 3.0%
10. UnitedStates
54,319,600 305,936,000 17.8% 10.2% 5.1% 2.9%
11. Slovenia 269,880 2,041,050 13.2% 13.2% 6.0% 2.9%
12. Cyprus 127,500 794,600 16.0% 16.0% 5.1% 2.8%
13. Croatia 645,140 4,435,400 14.5% 14.5% 5.1% 2.8%
14. Australia 5,089,640 21,537,500 23.6% 11.8% 4.2% 2.5%
15. France 8,623,620 63,753,000 13.5% 11.1% 4.9% 2.5%
16. Argentina 3,254,180 39,745,613 8.2% 7.9% 3.7% 2.5%
17.Turkey
9,830,300 70,586,256 13.9% 9.7% 4.6% 2.4%
18. Macedonia 139,780 2,055,915 6.8% 6.8% 4.3% 2.4%
19. Belgium 2,007,080 10,666,866 18.8% 15.9% 5.5% 2.4%
20.Switzerland
1,388,940 7,689,100 18.1% 14.6% 5.2% 2.3%
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21. Greece 1,364,540 11,215,000 12.2% 9.8% 4.6% 2.3%
22. NewZealand
671,060 4,291,750 15.6% 8.0% 4.1% 2.2%
23. Bosnia &Herzegovina
301,000 3,935,000 7.6% 7.6% 3.8% 2.2%
24. Ireland 540,420 4,422,100 12.2% 6.9% 3.5% 2.1%
25. Serbia 782,980 9,527,100 8.2% 8.2% 3.8% 2.0%
26. Slovakia 275,760 5,404,784 5.1% 5.1% 3.3% 2.0%
27. Israel 988,800 7,350,000 13.5% 7.2% 2.9% 1.9%
28. Qatar 90,300 841,000 10.7% 10.7% 3.2% 1.9%
29. Bahamas 50,460 331,000 15.2% 15.2% 5.0% 1.8%
30. Canada 11,577,140 33,460,800 34.6% 8.1% 3.2% 1.8%
31. Spain 3,832,780 46,063,500 8.3% 7.4% 3.9% 1.7%
32. Malta 58,540 410,600 14.3% 14.3% 3.7% 1.7%
33. UnitedArab Emirates
569,000 4,380,000 13.0% 6.2% 2.7% 1.6%
34.Czech
Republic 393,180 10,446,157 3.8% 3.8% 2.4% 1.6%
35. Uruguay 253,260 3,340,000 7.6% 7.6% 2.7% 1.5%
36. Austria 419,060 8,340,924 5.0% 4.0% 2.4% 1.4%
37. Colombia 4,444,860 44,660,000 10.0% 6.9% 1.8% 1.3%
38.Luxembourg
93,140 483,800 19.3% 19.3% 3.1% 1.3%
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39. Maldives 38,320 306,000 12.5% 12.5% 2.4% 1.3%
40. PuertoRico
633,760 3,991,000 15.9% 15.9% 2.8% 1.3%
41. Bahrain 62,020 760,168 8.2% 8.2% 2.1% 1.2%
42. Tunisia 384,320 10,327,000 3.7% 3.7% 2.1% 1.0%
43. Bulgaria 222,380 7,640,238 2.9% 2.9% 1.5% 0.9%
44. Mauritius 72,600 1,262,000 5.8% 5.8% 1.6% 0.9%
45. Lebanon 435,440 4,099,000 10.6% 10.6% 1.1% 0.8%
46. Chile 4,108,300 16,842,000 24.4% 23.6% 0.5% 0.8%
47. Kuwait 130,100 2,851,000 4.6% 2.1% 1.2% 0.7%
48. Jordan 303,700 5,924,000 5.1% 2.4% 1.1% 0.7%
49. Malaysia 1,053,940 27,730,000 3.8% 2.6% 1.1% 0.7%
50. Trinidadand Tobago
159,040 1,333,000 11.9% 11.9% 2.1% 0.6%
51. Lithuania 65,720 3,361,100 2.0% 2.0% 0.8% 0.6%
52. Venezuela 2,306,440 28,068,389 8.2% 7.5% 1.6% 0.5%
53. Jamaica 80,940 2,714,000 3.0% 3.0% 0.8% 0.4%
54. Philippines 839,220 90,457,200 0.9% 0.8% 0.6% 0.4%
55. Indonesia 2,027,740 229,005,000 0.9% 0.8% 0.6% 0.4%
56. Netherlands
484,140 16,486,000 2.9% 1.8% 0.8% 0.4%
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57. Germany 1,746,660 82,142,000 2.1% 1.5% 0.8% 0.4%
58. Palestine 83,000 3,761,646 2.2% 2.2% 0.5% 0.3%
59. CostaRica
100,300 4,468,000 2.2% 2.2% 0.7% 0.3%
60. Hungary 129,000 10,035,000 1.3% 1.3% 0.5% 0.3%61. Morocco 457,540 31,224,000 1.5% 1.5% 0.5% 0.3%
62. Egypt 1,122,280 75,667,000 1.5% 0.6% 0.3% 0.3%
63. Portugal 123,720 10,617,600 1.2% 1.2% 0.5% 0.2%
64. SouthAfrica
1,231,380 47,850,700 2.6% 0.9% 0.4% 0.2%
65. Oman 32,180 2,595,000 1.2% 1.2% 0.4% 0.2%66. Mexico 1,889,640 106,682,500 1.8% 1.1% 0.5% 0.2%
67. Peru 380,420 28,750,770 1.3% 1.0% 0.4% 0.2%
68. SaudiArabia
379,380 24,735,000 1.5% 0.7% 0.4% 0.2%
69. Dominican
Republic
145,200 9,760,000 1.5% 0.9% 0.4% 0.1%
70. Taiwan 151,540 23,007,007 0.7% 0.7% 0.2% 0.1%
71. Sri Lanka 189,140 19,299,000 1.0% 1.0% 0.2% 0.1%
72. Poland 246,420 38,115,967 0.6% 0.6% 0.2% 0.1%
73. Kenya 191,940 37,538,000 0.5% 0.5% 0.2% 0.1%
74. El 82,220 6,857,000 1.2% 1.2% 0.3% 0.1%
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Salvador
75. Paraguay 26,700 6,127,000 0.4% 0.4% 0.2% 0.1%
76. Romania 84,600 21,528,600 0.4% 0.4% 0.2% 0.1%
77. Honduras 65,820 7,106,000 0.9% 0.9% 0.2% 0.1%
78. Nicaragua 38,060 5,603,000 0.7% 0.7% 0.2% 0.1%
79. Ghana 76,240 23,478,000 0.3% 0.3% 0.1% 0.1%
80. Thailand 233,960 63,038,247 0.4% 0.2% 0.2% 0.1%
81. Pakistan 491,000 165,152,000 0.3% 0.2% 0.1% 0.1%
82.Guatemala
114,380 13,354,000 0.9% 0.9% 0.2% 0.0%
83. SouthKorea
131,680 48,224,000 0.3% 0.1% 0.1% 0.0%
84.Bangladesh
250,780 158,665,000 0.2% 0.2% 0.0% 0.0%
85. Nigeria 256,260 148,093,000 0.2% 0.2% 0.0% 0.0%
86. India 1,360,540 1,142,070,000 0.1% 0.1% 0.0% 0.0%
87.Ukraine
49,340 46,191,022 0.1% 0.1% 0.0% 0.0%
88. Vietnam 53,560 87,375,000 0.1% 0.1% 0.0% 0.0%
89. Russia 144,340 141,900,000 0.1% 0.1% 0.0% 0.0%
90. Japan 243,480 127,690,000 0.2% 0.1% 0.0% 0.0%
91. Brazil 271,240 188,337,000 0.1% 0.1% 0.0% 0.0%
92. China 278,160 1,335,420,000 0.0% 0.0% 0.0% 0.0%
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93. Ecuador 148,800 13,867,761 1.1% 1.1% 0.2% -0.1%
94. Bolivia 190,340 9,525,000 2.0% 2.0% 0.1% -0.1%
95. Panama 212,040 3,343,000 6.3% 2.6% -0.5% -1.0%
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III. Emerging Market Analysis
1) Audience Projections: Next 30 Days, Next 90 Days, Next 12Months
Country AudienceProjectedAudience - April1, 2009
ProjectedAudience - June1, 2009
ProjectedAudience - March1, 2010
1. United States 54,319,600 66,556,339 79,279,327 121,713,587
2. United Kingdom 17,699,320 20,224,183 21,534,704 34,051,0933. France 8,623,620 10,671,399 13,131,840 33,570,201
4. Italy 8,439,880 10,869,215 12,659,820 31,258,468
5. Indonesia 2,027,740 3,827,000 4,055,480 29,473,404
6. Turkey 9,830,300 12,164,631 12,779,390 26,387,971
7. Argentina 3,254,180 4,829,059 5,616,469 22,610,597
8. Canada 11,577,140 12,276,912 12,728,967 15,793,522
9. Spain 3,832,780 4,896,587 5,749,170 14,573,145
10. Philippines 839,220 1,540,780 1,678,440 14,490,479
11. Australia 5,089,640 5,823,637 6,195,111 9,854,517
12. Colombia 4,444,860 5,281,880 5,427,566 9,835,154
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13. Germany 1,746,660 2,185,908 2,811,976 9,462,399
14. Mexico 1,889,640 2,147,898 2,762,309 8,010,451
15. India 1,360,540 1,690,069 2,089,169 7,166,275
16. Thailand 233,960 295,655 498,708 6,956,080
17. Sweden 2,088,000 2,476,785 2,830,669 6,035,509
18. Tunisia 384,320 538,516 854,511 5,833,681
19. Bulgaria 222,380 336,910 502,945 5,293,295
20. Belgium 2,007,080 2,285,642 2,701,843 5,291,846
21. Greece 1,364,540 1,721,815 2,251,050 5,018,715
22. Venezuela 2,306,440 2,487,741 2,819,061 4,631,998
23. Chile 4,108,300 4,248,256 4,175,637 4,300,123
24. Denmark 2,063,840 2,300,058 2,549,277 4,129,838
25. Serbia 782,980 1,063,104 1,462,518 4,044,551
26. Switzerland 1,388,940 1,601,554 1,882,691 3,891,158
27. Hong Kong 1,658,880 1,938,226 2,066,592 3,813,540
28. Norway 1,840,660 2,336,874 2,418,070 3,712,343
29. Finland 1,121,160 1,326,027 1,512,389 3,290,713
30. Singapore 962,980 1,165,618 1,442,167 3,215,311
31. Malaysia 1,053,940 1,315,154 1,459,619 3,161,424
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32. Austria 419,060 606,476 841,736 3,145,052
33. Taiwan 151,540 199,793 291,467 2,831,139
34. Czech Republic 393,180 724,521 1,222,989 2,726,655
35. New Zealand 671,060 801,680 966,073 2,709,784
36. Croatia 645,140 809,395 989,472 2,695,328
37. Egypt 1,122,280 1,413,632 1,419,303 2,659,729
38. Portugal 123,720 161,144 253,064 2,613,450
39. South Africa 1,231,380 1,398,660 1,462,046 2,327,599
40. Israel 988,800 1,173,634 1,264,961 2,307,809
41. Bosnia &Herzegovina
301,000 433,765 599,175 2,063,750
42. Ireland 540,420 673,104 767,993 1,851,808
43. Slovakia 275,760 468,435 813,350 1,813,365
44. Pakistan 491,000 620,162 704,857 1,769,104
45. Hungary 129,000 173,134 222,971 1,754,138
46.Poland
246,420 304,113 386,042 1,540,165
47. United ArabEmirates
569,000 669,659 721,449 1,498,753
48. Kenya 191,940 247,947 296,707 1,437,262
49. Netherlands 484,140 565,831 643,720 1,410,124
50. Puerto Rico 633,760 696,310 765,087 1,310,109
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51. Slovenia 269,880 351,319 484,790 1,279,582
52. Brazil 271,240 290,261 412,284 1,257,292
53. Peru 380,420 445,436 526,201 1,112,868
54. China 278,160 341,515 389,699 1,084,375
55. Kuwait 130,100 158,332 190,787 1,045,893
56. Saudi Arabia 379,380 435,264 502,850 1,035,778
57. Jordan 303,700 357,672 414,246 1,032,802
58. South Korea 131,680 151,451 535,282 996,285
59. Vietnam 53,560 70,071 104,022 965,128
60. Uruguay 253,260 320,387 372,583 932,11561. Nigeria 256,260 295,298 351,611 870,573
62. Morocco 457,540 580,617 457,540 851,589
63. Bangladesh 250,780 311,592 344,844 709,031
64. Ghana 76,240 100,973 125,037 689,560
65. Lebanon 435,440 478,248 491,289 665,976
66. Japan 243,480 257,517 314,377 635,293
67. DominicanRepublic
145,200 160,621 206,435 527,742
68. Sri Lanka 189,140 221,139 249,962 475,574
69. Cyprus 127,500 158,432 209,594 467,290
70. Costa Rica 100,300 121,493 149,210 440,154
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71. Qatar 90,300 113,016 129,949 411,521
72. Russia 144,340 163,283 186,051 383,595
73. Iceland 159,260 193,315 250,612 313,018
74. Romania 84,600 113,567 131,194 311,535
75. Guatemala 114,380 122,287 148,003 290,146
76. Trinidad andTobago
159,040 168,126 190,205 281,384
77. Jamaica 80,940 95,848 112,598 268,403
78. Ecuador 148,800 138,145 177,933 266,193
79. Macedonia 139,780 218,773 139,780 260,163
80. El Salvador 82,220 89,949 110,007 227,181
81. Bahrain 62,020 75,543 86,875 220,314
82. Palestine 83,000 100,380 109,368 216,989
83. Bolivia 190,340 176,088 198,773 215,372
84. Paraguay 26,700 35,826 44,165 210,794
85. Mauritius 72,600 87,022 99,415 208,461
86. Bahamas 50,460 58,456 88,016 196,232
87. Panama 212,040 172,309 202,771 190,498
88. Malta 58,540 67,628 80,987 184,730
89. Lithuania 65,720 98,080 98,580 183,480
90. Ukraine 49,340 59,226 67,667 165,881
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91. Luxembourg 93,140 98,630 107,499 141,574
92. Honduras 65,820 74,170 82,524 139,769
93. Maldives 38,320 44,283 60,259 134,348
94. Nicaragua 38,060 43,390 52,574 126,221
95. Oman 32,180 37,092 32,180 59,894
2a) Breakout Markets: Last 90 Days
Country Audience 2Q Ago Growth Last Q Growth Last Q GrowthAcceleration
1. South Korea 131,680 0.9% 31.3% 3,512.3%
2. Maldives 38,320 3.4% 23.2% 588.3%
3. Thailand 233,960 19.4% 69.0% 255.6%
4. Taiwan 151,540 16.5% 57.1% 246.4%
5. Vietnam 53,560 19.4% 61.3% 215.3%
6. Bahamas 50,460 15.4% 48.4% 215.2%
7. Portugal 123,720 24.0% 70.5% 193.2%
8. Cyprus 127,500 17.7% 46.0% 159.9%
9. Philippines 839,220 60.1% 152.2% 153.3%
10. China 278,160 13.1% 30.3% 130.2%
11. Jordan 303,700 13.5% 28.5% 111.1%
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12. Kuwait 130,100 17.6% 36.7% 108.9%
13. Bulgaria 222,380 51.4% 101.5% 97.4%
14. India 1,360,540 21.9% 43.1% 96.9%
15. Indonesia 2,027,740 116.9% 225.3% 92.7%
16. New Zealand 671,060 19.1% 36.0% 88.1%
17. Mexico 1,889,640 21.0% 38.3% 82.6%
18. Bahrain 62,020 19.4% 33.8% 74.3%
19. Japan 243,480 14.2% 24.6% 73.6%
20. Czech Republic 393,180 103.1% 178.4% 73.1%
21.South Africa
1,231,380 9.7% 16.1% 66.3%
22. Costa Rica 100,300 25.2% 41.9% 65.8%
23. Hungary 129,000 37.9% 62.6% 65.2%
24. Nicaragua 38,060 20.0% 32.8% 64.5%
25. Egypt 1,122,280 14.5% 23.1% 58.9%
26. Dominican
Republic
145,200 23.9% 37.1% 55.3%
27. Brazil 271,240 30.0% 45.9% 53.0%
28. United States 54,319,600 27.2% 40.8% 50.0%
29. Kenya 191,940 32.4% 48.5% 49.8%
30. Jamaica 80,940 23.5% 34.9% 48.6%
31. Guatemala 114,380 18.0% 26.3% 46.5%
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32. Singapore 962,980 30.8% 44.7% 45.0%
33. Austria 419,060 65.2% 91.6% 40.5%
34. Ghana 76,240 42.6% 58.5% 37.5%
35. Saudi Arabia 379,380 21.8% 29.8% 36.8%
36. Norway 1,840,660 21.2% 28.8% 35.8%
37. Lebanon 435,440 8.9% 11.9% 32.9%
38. Greece 1,364,540 45.9% 60.2% 31.3%
39. Malta 58,540 27.2% 35.6% 30.9%
40. Pakistan 491,000 30.9% 40.4% 30.8%
41. Germany 1,746,660 44.5% 57.0% 28.0%
42. Slovakia 275,760 142.6% 182.3% 27.8%
2b) Cooling Markets: Last 90 Days
Country Audience 2Q Ago Growth Last Q GrowthLast Q GrowthDeceleration
1. Panama 212,040 12.9% -7.2% -155.6%
2. Chile 4,108,300 33.8% 2.1% -93.7%
3. Romania 84,600 409.8% 69.5% -83.0%
4. Bolivia 190,340 31.8% 5.6% -82.4%
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5. Luxembourg 93,140 78.2% 19.0% -75.7%
6. Italy 8,439,880 331.6% 113.0% -65.9%
7. Belgium 2,007,080 103.2% 40.8% -60.5%
8.Denmark
2,063,840 63.2% 27.4% -56.6%
9. Uruguay 253,260 113.9% 54.2% -52.4%
10. Switzerland 1,388,940 80.8% 40.6% -49.8%
11. Venezuela 2,306,440 41.6% 24.7% -40.6%
12. Argentina 3,254,180 133.3% 80.6% -39.6%
13. France 8,623,620 84.6% 56.9% -32.7%14. Iceland 159,260 91.9% 62.4% -32.1%
15. Trinidad andTobago
159,040 30.0% 21.2% -29.5%
16. Bangladesh 250,780 51.0% 39.7% -22.1%
17. Spain 3,832,780 109.9% 87.9% -20.0%
18. Netherlands 484,140 42.9% 34.6% -19.3%
19. Turkey 9,830,300 59.7% 48.8% -18.3%
20. Slovenia 269,880 102.0% 83.4% -18.2%
21. Ecuador 148,800 24.9% 20.5% -17.8%
22. Hong Kong 1,658,880 30.5% 25.6% -16.0%
23. Tunisia 384,320 148.7% 127.0% -14.6%
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24. Peru 380,420 46.0% 39.7% -13.7%
25. Ukraine 49,340 43.9% 38.4% -12.7%
26. Sri Lanka 189,140 37.7% 33.2% -12.1%
27. Russia 144,340 33.6% 29.7% -11.4%
28. Puerto Rico 633,760 23.8% 21.3% -10.7%
29. Nigeria 256,260 42.7% 38.2% -10.5%
30. Canada 11,577,140 11.4% 10.2% -10.4%
31. Honduras 65,820 27.3% 25.7% -5.7%
32. Finland 1,121,160 37.5% 35.4% -5.6%
33. Mauritius 72,600 39.0% 37.3% -4.4%
34. Croatia 645,140 55.7% 53.8% -3.4%
35. United Kingdom 17,699,320 22.6% 21.9% -3.3%
36. Colombia 4,444,860 22.6% 22.2% -1.8%
37. Malaysia 1,053,940 39.2% 38.6% -1.4%
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2009 Inside Facebook 59
IV. Regional Summaries
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Africa 1 Mar 2009
Regional Profile
Facebook Audience Total Population Penetration
3,792,560 375,439,700 1.0%
Recent GrowthLast 12 Mo Last 3 Mo Last 1 Mo
166.2% 32.5% 18.9%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
0.6% 0.2% 0.2%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
4,662,665 5,066,170 14,878,454
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2009 Inside Facebook 61
Asia / Pac 1 Mar 2009
Regional Profile
Facebook Audience Total Population Penetration
18,943,880 3,754,284,330 0.5%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
193.3% 41.8% 21.8%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
0.3% 0.1% 0.1%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
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24,377,465 27,576,133 99,320,415
Europe 1 Mar 2009
Regional Profile
Facebook Audience Total Population Penetration
67,657,740 644,394,604 10.5%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
248.2% 48.1% 20.1%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
7.5% 3.4% 1.8%
Growth Projections
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1 Apr 2009 1 Jun 2009 1 Mar 2010
82,739,580 95,089,567 214,932,333
North America 1 Mar 2009
Regional ProfileFacebook Audience Total Population Penetration
69,468,600 504,939,300 13.8%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
111.3% 34.0% 16.6%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
7.2% 3.5% 2.0%
The Facebook Global Monitor www.insidefacebook.com
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2009 Inside Facebook 64
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
82,784,108 96,878,033 149,515,399
South America 1 Mar 2009
Regional Profile
Facebook Audience Total Population Penetration
15,384,540 379,263,533 4.1%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
713.1% 25.6% 14.7%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
The Facebook Global Monitor www.insidefacebook.com
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2009 Inside Facebook 65
3.6% 0.8% 0.5%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
18,253,079 19,770,672 45,372,506
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2009 Inside Facebook 66
V. Country Updates
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Argentina South America 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
3,254,180 39,745,613 8.2%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
2,688.7% 80.6% 43.0%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo7.9% 3.7% 2.5%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
4,829,059 5,616,469 22,610,597
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2009 Inside Facebook 68
Australia Asia / Pac 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
5,089,640 21,537,500 23.6%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
100.5% 21.6% 12.1%
Penetration IncreasesLast 12 Mo Last 3 Mo Last 1 Mo
11.8% 4.2% 2.5%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
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5,823,637 6,195,111 9,854,517
Austria Europe 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
419,060 8,340,924 5.0%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
379.2% 91.6% 38.6%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
4.0% 2.4% 1.4%
Growth Projections
The Facebook Global Monitor www.insidefacebook.com
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2009 Inside Facebook 70
1 Apr 2009 1 Jun 2009 1 Mar 2010
606,476 841,736 3,145,052
Bahamas North America 1 Mar 2009
Country ProfileFacebook Audience Total Population Penetration
50,460 331,000 15.2%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
- 48.4% 13.1%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
15.2% 5.0% 1.8%
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2009 Inside Facebook 71
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
58,456 88,016 196,232
Bahrain Asia / Pac 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
62,020 760,168 8.2%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
- 33.8% 17.8%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
The Facebook Global Monitor www.insidefacebook.com
8 2% 2 1% 1 2%
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2009 Inside Facebook 72
8.2% 2.1% 1.2%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
75,543 86,875 220,314
Bangladesh Asia / Pac 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
250,780 158,665,000 0.2%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
- 39.7% 20.9%
Penetration Increases
The Facebook Global Monitor www.insidefacebook.com
L 12 M L 3 M L 1 M
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Last 12 Mo Last 3 Mo Last 1 Mo
0.2% 0.0% 0.0%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010311,592 344,844 709,031
Belgium Europe 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
2,007,080 10,666,866 18.8%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
539.2% 40.8% 14.5%
The Facebook Global Monitor www.insidefacebook.com
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2009 Inside Facebook 74
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
15.9% 5.5% 2.4%
Growth Projections1 Apr 2009 1 Jun 2009 1 Mar 2010
2,285,642 2,701,843 5,291,846
Bolivia
South America 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
190,340 9,525,000 2.0%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
The Facebook Global Monitor www.insidefacebook.com
5 6% 4 6%
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2009 Inside Facebook 75
- 5.6% -4.6%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
2.0% 0.1% -0.1%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
176,088 198,773 215,372
Bosnia &Herzegovina Europe 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
301,000 3,935,000 7.6%
Recent Growth
The Facebook Global Monitor www.insidefacebook.com
Last 12 Mo Last 3 Mo Last 1 Mo
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2009 Inside Facebook 76
Last 12 Mo Last 3 Mo Last 1 Mo
- 97.1% 39.4%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo7.6% 3.8% 2.2%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
433,765 599,175 2,063,750
Brazil South America 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
271,240 188,337,000 0.1%
The Facebook Global Monitor www.insidefacebook.com
R t G th
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2009 Inside Facebook 77
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
- 45.9% 7.0%
Penetration IncreasesLast 12 Mo Last 3 Mo Last 1 Mo
0.1% 0.0% 0.0%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
290,261 412,284 1,257,292
Bulgaria Europe 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
The Facebook Global Monitor www.insidefacebook.com
222 380 7 640 238 2 9%
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2009 Inside Facebook 78
222,380 7,640,238 2.9%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
- 101.5% 44.0%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
2.9% 1.5% 0.9%
Growth Projections1 Apr 2009 1 Jun 2009 1 Mar 2010
336,910 502,945 5,293,295
Canada North America 1 Mar 2009
Country Profile
The Facebook Global Monitor www.insidefacebook.com
Facebook Audience Total Population Penetration
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2009 Inside Facebook 79
Facebook Audience Total Population Penetration
11,577,140 33,460,800 34.6%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo30.6% 10.2% 5.3%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
8.1% 3.2% 1.8%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
12,276,912 12,728,967 15,793,522
Chile South America 1 Mar 2009
The Facebook Global Monitor www.insidefacebook.com
Country Profile
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2009 Inside Facebook 80
Country Profile
Facebook Audience Total Population Penetration
4,108,300 16,842,000 24.4%
Recent GrowthLast 12 Mo Last 3 Mo Last 1 Mo
3,131.9% 2.1% 3.4%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
23.6% 0.5% 0.8%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
4,248,256 4,175,637 4,300,123
The Facebook Global Monitor www.insidefacebook.com
Chi
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2009 Inside Facebook 81
China Asia / Pac 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
278,160 1,335,420,000 0.0%
Recent GrowthLast 12 Mo Last 3 Mo Last 1 Mo
60.3% 30.3% 17.8%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
0.0% 0.0% 0.0%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
341,515 389,699 1,084,375
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2009 Inside Facebook 82
Colombia South America 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
4,444,860 44,660,000 10.0%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
224.8% 22.2% 15.5%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
6.9% 1.8% 1.3%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
The Facebook Global Monitor www.insidefacebook.com
5,281,880 5,427,566 9,835,154
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2009 Inside Facebook 83
5,281,880 5,427,566 9,835,154
Costa Rica North America 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration100,300 4,468,000 2.2%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
- 41.9% 17.9%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
2.2% 0.7% 0.3%
Growth Projections
The Facebook Global Monitor www.insidefacebook.com
1 Apr 2009 1 Jun 2009 1 Mar 2010
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2009 Inside Facebook 84
1 Apr 2009 1 Jun 2009 1 Mar 2010
121,493 149,210 440,154
Croatia Europe 1 Mar 2009
Country ProfileFacebook Audience Total Population Penetration
645,140 4,435,400 14.5%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
- 53.8% 23.3%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
14.5% 5.1% 2.8%
The Facebook Global Monitor www.insidefacebook.com
Growth Projections
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85/170
2009 Inside Facebook 85
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
809,395 989,472 2,695,328
Cyprus Europe 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
127,500 794,600 16.0%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
- 46.0% 21.3%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
The Facebook Global Monitor www.insidefacebook.com
16.0% 5.1% 2.8%
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2009 Inside Facebook 86
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
158,432 209,594 467,290
Czech Republic Europe 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
393,180 10,446,157 3.8%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
- 178.4% 72.0%
Penetration Increases
The Facebook Global Monitor www.insidefacebook.com
Last 12 Mo Last 3 Mo Last 1 Mo
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2009 Inside Facebook 87
3.8% 2.4% 1.6%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010724,521 1,222,989 2,726,655
Denmark Europe 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
2,063,840 5,506,000 37.5%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
322.2% 27.4% 11.0%
The Facebook Global Monitor www.insidefacebook.com
Penetration Increases
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2009 Inside Facebook 88
Last 12 Mo Last 3 Mo Last 1 Mo
28.6% 8.1% 3.7%
Growth Projections1 Apr 2009 1 Jun 2009 1 Mar 2010
2,300,058 2,549,277 4,129,838
DominicanRepublic
North America 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
145,200 9,760,000 1.5%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
The Facebook Global Monitor www.insidefacebook.com
148.4% 37.1% 10.4%
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89/170
2009 Inside Facebook 89
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
0.9% 0.4% 0.1%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
160,621 206,435 527,742
Ecuador South America 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
148,800 13,867,761 1.1%
Recent Growth
The Facebook Global Monitor www.insidefacebook.com
Last 12 Mo Last 3 Mo Last 1 Mo
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2009 Inside Facebook 90
- 20.5% -4.5%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo1.1% 0.2% -0.1%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
138,145 177,933 266,193
Egypt Africa 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
1,122,280 75,667,000 1.5%
The Facebook Global Monitor www.insidefacebook.com
Recent Growth
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2009 Inside Facebook 91
Last 12 Mo Last 3 Mo Last 1 Mo
73.3% 23.1% 22.0%
Penetration IncreasesLast 12 Mo Last 3 Mo Last 1 Mo
0.6% 0.3% 0.3%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
1,413,632 1,419,303 2,659,729
El Salvador North America 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
The Facebook Global Monitor www.insidefacebook.com
82,220 6,857,000 1.2%
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2009 Inside Facebook 92
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
- 32.0% 9.1%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
1.2% 0.3% 0.1%
Growth Projections1 Apr 2009 1 Jun 2009 1 Mar 2010
89,949 110,007 227,181
Finland Europe 1 Mar 2009
Country Profile
The Facebook Global Monitor www.insidefacebook.com
Facebook Audience Total Population Penetration
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2009 Inside Facebook 93
1,121,160 5,326,626 21.0%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo149.3% 35.4% 16.6%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
12.6% 5.5% 3.0%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
1,326,027 1,512,389 3,290,713
France Europe 1 Mar 2009
The Facebook Global Monitor www.insidefacebook.com
Country Profile
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2009 Inside Facebook 94
Facebook Audience Total Population Penetration
8,623,620 63,753,000 13.5%
Recent GrowthLast 12 Mo Last 3 Mo Last 1 Mo
465.6% 56.9% 22.8%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
11.1% 4.9% 2.5%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
10,671,399 13,131,840 33,570,201
The Facebook Global Monitor www.insidefacebook.com
Germany
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Germany Europe 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
1,746,660 82,142,000 2.1%
Recent GrowthLast 12 Mo Last 3 Mo Last 1 Mo
234.2% 57.0% 22.0%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
1.5% 0.8% 0.4%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
2,185,908 2,811,976 9,462,399
The Facebook Global Monitor www.insidefacebook.com
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2009 Inside Facebook 96
Ghana Africa 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
76,240 23,478,000 0.3%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
- 58.5% 26.8%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
0.3% 0.1% 0.1%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
The Facebook Global Monitor www.insidefacebook.com
100,973 125,037 689,560
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97/170
2009 Inside Facebook 97
Greece Europe 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration1,364,540 11,215,000 12.2%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
404.9% 60.2% 23.8%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
9.8% 4.6% 2.3%
Growth Projections
The Facebook Global Monitor www.insidefacebook.com
1 Apr 2009 1 Jun 2009 1 Mar 2010
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1,721,815 2,251,050 5,018,715
Guatemala North America 1 Mar 2009
Country ProfileFacebook Audience Total Population Penetration
114,380 13,354,000 0.9%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
- 26.3% 5.9%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
0.9% 0.2% 0.0%
The Facebook Global Monitor www.insidefacebook.com
Growth Projections
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99/170
2009 Inside Facebook 99
1 Apr 2009 1 Jun 2009 1 Mar 2010
122,287 148,003 290,146
Honduras North America 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
65,820 7,106,000 0.9%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
- 25.7% 10.9%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
The Facebook Global Monitor www.insidefacebook.com
0.9% 0.2% 0.1%
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100/170
2009 Inside Facebook 100
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
74,170 82,524 139,769
Hong Kong Asia / Pac 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
1,658,880 6,980,412 23.8%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
- 25.6% 14.7%
Penetration Increases
The Facebook Global Monitor www.insidefacebook.com
Last 12 Mo Last 3 Mo Last 1 Mo
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101/170
2009 Inside Facebook 101
23.8% 4.8% 3.1%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 20101,938,226 2,066,592 3,813,540
Hungary Europe 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
129,000 10,035,000 1.3%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
- 62.6% 28.8%
The Facebook Global Monitor www.insidefacebook.com
Penetration Increases
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102/170
2009 Inside Facebook 102
Last 12 Mo Last 3 Mo Last 1 Mo
1.3% 0.5% 0.3%
Growth Projections1 Apr 2009 1 Jun 2009 1 Mar 2010
173,134 222,971 1,754,138
Iceland Europe 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
159,260 320,169 49.7%
Recent Growth
Last 12 Mo Last 3 Mo Last 1 Mo
The Facebook Global Monitor www.insidefacebook.com
- 62.4% 21.4%
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103/170
2009 Inside Facebook 103
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo
49.7% 19.1% 8.8%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
193,315 250,612 313,018
India Asia / Pac 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
1,360,540 1,142,070,000 0.1%
Recent Growth
The Facebook Global Monitor www.insidefacebook.com
Last 12 Mo Last 3 Mo Last 1 Mo
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104/170
2009 Inside Facebook 104
133.0% 43.1% 21.4%
Penetration Increases
Last 12 Mo Last 3 Mo Last 1 Mo0.1% 0.0% 0.0%
Growth Projections
1 Apr 2009 1 Jun 2009 1 Mar 2010
1,690,069 2,089,169 7,166,275
Indonesia Asia / Pac 1 Mar 2009
Country Profile
Facebook Audience Total Population Penetration
2,027,740 229,005,000 0.9%
The Facebook Global Monitor www.insidefacebook.com
Recent Growth
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105/170
2009 Inside Facebook 105