FACEBOOK

The basics?

The Basics

• profile• page• group• place• ads

What are the uses for PR and business??

FaceBook Usefulness

• Build communities• Engage• Amplify message• Socially enable• Sales• Selling

How do we do it?

How?

• Status updates• Sharing photos / videos / links• Nativ apps• Custom apps

Some thoughts…

• Engagement is the most important – content / message spreads

• Avg number of friends?• 1 fan engaged = reach X• Socially enable

What do we measure?

FaceBook ‘Insights’

• Demographics• Behaviour• Reach and interaction

FaceBook Strategy

FaceBook Strategy

• Audience ? (technographics)• Goals ? Achieve what? Fit into wider

marcomms plan?• Rules ? Internal / external• Conversation strategy / experience?• Content plan? Timing?• Operational? Responsibilities, response

plans e.g. in crisis

Workshop

Look For:Other course / unis FB presence

Write plan / ideas MAD MA PR FaceBook Page:•Define the audience •Goals, outcomes•Conversation / experience•Content, page layout and plan•Evaluation schedule