facebook marketing
Post on 19-Sep-2014
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DESCRIPTION
This Presentation highlights the various strategies used by brands/companies to promote themselves on Facebook. It also displays the various promotion techniques offered by FacebookTRANSCRIPT
Facebook MarketingStrategies
Vivek BhargavaCEO, Communicate2
Did You Know
http://www.youtube.com/watch?v=Mv5t82XoP68
This video displays some
Striking Facebookstatistics
Upload Photo Albums
Choose Privacy Settings
Update Status Messages
Add/Create Applications
Play Games
What Can You Do on Facebook ?
Post Messages on the Wall
Tag Friends
Comment on Wall Posts
Make Groups
Create Fan Pages
Take Polls
What Can You Do on Facebook ?
New Customer Acquisition
Client Retention
Reputation Management
Customer Engagement
Branding
What Can You Do on Facebook ?
Communication
Viral Marketing
Driving web traffic
Building relationships
What Can You Do on Facebook ?
Facebook Groups - Adidas
Small Scale More User ControlUpdates in Inbox
Facebook Pages - Adidas
Brands & BusinessCreate Engagements
Bro
adca
st Bra
nd U
pdates
Updat
es
thro
ugh
the
pag
e
The landing page should never be the Wall
Create a compelling Avatar ( Use pictures along with the logo)
Fan Pages – Some Tips
Facebook Groups Vs Pages Groups – Limit number of users to 5000
Pages – No limit on the number of Fans
Groups – Created by individuals
Pages – Created by Businesses
Group – Does not give visitor statistics
Pages – Gives detailed visitor statistics according to demographics, location, etc
http://www.youtube.com/watch?v=mCcD4OS6SpI&feature=related
Facebook Groups Vs Pages (Contd)
This video compares Facebook
Groups with Facebook Pages
Add your website / blog URL on the profile page
Talk about the work you do
Integrate Business With Facebook
Can Connect in their Environment
Gain Access to Their Friends
Share Various Types of Content
Stay Front & Center in Their Mind
Business Side of Facebook
Feeds to Facebook
Unlimited Reach & Exposure
More Credibility since Facebook is personal in nature
Continual Updates – Viral
Finding Fans on Facebook
Email Existing Friends About
the Page
Post Page Link on
Websites, Blogs
Tweet About the Page
Facebook Marketing Strategies
Facebook Engagement Ads
Polls Videos Branded gifts Event Management Fan Pages Hybrid Engagement
Facebook PagesFacebook
Applications
http://www.youtube.com/watch?v=-wHsfeWkXvM
This video describes the
options FacebookOffers
Businesses/Brands to promote themselves
Polls
Users opinion on any topic
Can reach 100 responses within 30 minutes
Results broken down by age group and gender
Honest Feedback
Real - time responses
Budwieser Polls
Budweiser asks consumers to help select which commercial to show during The Big
Game of Football
BMW Contest Created a contest for valuable
information about demographics
Questions are company and
brand specific for die-hard fans
Specialized questions and
prizes
Participants are true fans
http://www.youtube.com/watch?v=luZH0kWpCpY
Videos
Extended commercials
No limitation on length
Videos go viral
http://www.youtube.com/watch?v=rRcognsyqNY
http://www.youtube.com/watch?v=eLJXNFrnRGE
Adidas
Walmart
These are one of the many ads posted on the Facebook pages of Adidas & Walmart
Videos - Pringles
Audience reacts well to
comedy
Videos on fan pages
have potential to go viral
When fans “Like” the
video, the brand gets
promoted
The Pringle Ad on Facebook Page can be viewed at :
http://www.facebook.com/?ref=home#!/video/video.php?v=638597528485&ref=mf
Events
Increase awareness
Get participation
Fan Pages
Drives users to their pages
Your fans are your loyal customers
Some Pictures Uploaded by Fans (Starbucks)
This Could be Promoted - Ask Fans to Report Fakes
Stars
&
Bucks
Some Pictures Uploaded by Fans (Starbucks)
People
Promoting
Other
Websites
Adidas Fan Page
Ran a contest on
Promoted the contest
not only before it
started, but also after it
ended
Used their page to
share the winner‟s
blogs, photos and
videos from the Adidas
party
Adidas “Your Area Tab” - USP
A website like feeling
The user is involved
Top 15 Facebook Pages
Source : www.allfacebook.com
IKEA‟s Facebook Strategy – PhotoTagging Genius
The Swedish furniture company opens
new store in Malmo, Sweden
Thousands of users promoted IKEA‟s
new store through Facebook
http://www.youtube.com/watch?v=0TYy_3786bo
This video describes IKEA’s Brilliant
Facebook Strategy
Pizza Hut‟s Facebook Strategy – Place An Order
Place an order while you browse on Facebook
Creates heavy customer engagement
Direct Sales
Facebook Blog Promotion
Applications
Networked Blogs http://www.facebook.com/apps/application.php?id=9953271133
On profile page or the boxes tab
Displays your blog and any blogs you want to read
Notes http://www.facebook.com/apps/application.php?id=2347471856
Default application to the right of the profile
Can add RSS feeds of you and your friends
Business/Self Promotion
Applications
GL Print Business Card http://www.facebook.com/apps/application.php?id=8298513388
Create your digital business card
Professional Profile http://www.facebook.com/apps/application.php?id=2358483321
Creates a tab for your professional activities, contacts and other information
Audio Visual
Applications
PodCast Player http://www.facebook.com/apps/application.php?id=8444982535
Share audio interviews/ company‟s podcast on your profile
SlideShare http://www.facebook.com/apps/application.php?id=2490221586
Connect your slideshare account to your profile
Facebook Top 10 Applications
MAU – Monthly Average Users
Source : www.allfacebook.com
Facebook Application Statistics
FarmVille
Birthday Cards
Source : www.allfacebook.com
Facebook Application Statistics (Contd)
Café World
Static FBML
Source : www.allfacebook.com
Facebook Applications - Top Developers
Source : www.allfacebook.com
Facebook Application Developers - Statistics
Zynga
RockYou
Source : www.allfacebook.com
Facebook Application Developers - Statistics
Playfish
Source : www.allfacebook.com
The bagel image really stands out on the white background, and the ad copy announces
their free offer in a quick, simple way
Ad Copies
„Best Buy‟ Promotion Strategy
„Best Buy‟ asked Fans about their favorite vampire movies and then put them all on sale
Design Ads For Each Stage
Education
Engagement
Action
Awareness
CM Photographics – Professional Photographers
Objective
Advertise on Facebook to drive traffic to their site and acquire qualified leads
Solution
CM Photographic could the ability to target their exact demographic which was
24 - 30 year old women
Their Relationship status on Facebook indicated that they were engaged
Results
Over 12 months, CM Photographics generated nearly $40,000 in revenue directly
from a $600 advertising investment on Facebook
60% became qualified leads and actively expressed interest in more information
CM Photographics – Professional Photographers
Wisechoice.comWiseChoice is founded to help high school students make better decisions about
choosing a four year college
Objective
With a six month deadline, WiseChoice set out to get at least 50 recent graduates
from 1,300 4-year colleges in the U.S. to complete a 20 minute survey about
life on campus
Solution
Targeting college, age and year in school, WiseChoice was able to find the
respondents they needed, even at schools as small as 600 students
Results
80% of the students who came to the survey from Facebook were qualified versus
only 46% from other marketing programs
45% of the Facebook users who started the survey completed it versus only 28%
from other marketing channels.
Wisechoice.com
Power of Facebook Ads
Power of Facebook Ads (Contd)
25 Things Not Liked About Facebook (Funny)
http://www.youtube.com/watch?v=PVA047JAQsk
