facebook marketing power tips for page admins
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![Page 1: Facebook Marketing Power Tips for Page Admins](https://reader036.vdocuments.net/reader036/viewer/2022062703/554d0ad8b4c905805d8b4ae3/html5/thumbnails/1.jpg)
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Agenda:
• Facebook Current Trends
• Power Tips for Marketers
• Advanced Page Strategies
• Question & Answer / Winner of TabSite
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Majority of Time spent on Facebook
is in the
News Feed.
Current Trends ….
![Page 4: Facebook Marketing Power Tips for Page Admins](https://reader036.vdocuments.net/reader036/viewer/2022062703/554d0ad8b4c905805d8b4ae3/html5/thumbnails/4.jpg)
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Without the
you appear in a users News Feed like this:
![Page 5: Facebook Marketing Power Tips for Page Admins](https://reader036.vdocuments.net/reader036/viewer/2022062703/554d0ad8b4c905805d8b4ae3/html5/thumbnails/5.jpg)
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Current Trends ….
Source: Facebook Newsroom
300 million + photos are uploaded each day!
Facebook is the most popular photo uploading service on the web. Period.
![Page 6: Facebook Marketing Power Tips for Page Admins](https://reader036.vdocuments.net/reader036/viewer/2022062703/554d0ad8b4c905805d8b4ae3/html5/thumbnails/6.jpg)
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Current Trends Summary….
The News Feed, Mobile, and Photos
are all important elements we will be
Reviewing for Marketing on Facebook.
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Revolve around
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KEY ITEMS FOR FB PAGES:
• Visibility• Engaging users –comments, shares, likes • Viral tools- Make sharing easy, integrated
Let’s break these down into key tips…
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Without the
you appear in a users News Feed like this:
![Page 11: Facebook Marketing Power Tips for Page Admins](https://reader036.vdocuments.net/reader036/viewer/2022062703/554d0ad8b4c905805d8b4ae3/html5/thumbnails/11.jpg)
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Step #1 To be seen, you must first get the…
So that you appear in the News Feed!
![Page 12: Facebook Marketing Power Tips for Page Admins](https://reader036.vdocuments.net/reader036/viewer/2022062703/554d0ad8b4c905805d8b4ae3/html5/thumbnails/12.jpg)
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#2STRATEGIES for “Like”
Like Gate (fan-gating)Technique to invite Liking the Page
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STRATEGIES Part 2 LINK TO SPECIFIC TABS ON YOUR FAN PAGE
From the web.
Not simply your Facebook Page URL!
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Facebook Tab URL used in posting:
IMPORTANT! Use Smart Mobile Friendly URL
![Page 15: Facebook Marketing Power Tips for Page Admins](https://reader036.vdocuments.net/reader036/viewer/2022062703/554d0ad8b4c905805d8b4ae3/html5/thumbnails/15.jpg)
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ALWAYS Post in your Page Timeline with the
Smart Mobile Friendly URLShown below in TabSite Engagement App’s setup area
![Page 16: Facebook Marketing Power Tips for Page Admins](https://reader036.vdocuments.net/reader036/viewer/2022062703/554d0ad8b4c905805d8b4ae3/html5/thumbnails/16.jpg)
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#3 ENGAGEMENT
Your Timeline Posts
Determine your Page
visibility &activity
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84% of your fans
DO NOT get your
CONTENT in
their News Feed!
![Page 18: Facebook Marketing Power Tips for Page Admins](https://reader036.vdocuments.net/reader036/viewer/2022062703/554d0ad8b4c905805d8b4ae3/html5/thumbnails/18.jpg)
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You must
WIN the News Feed!
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Getting “Likes”, Shares, Comments
WINNING the News Feed =
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Winning News Feed Keys:
- Ask Questions
-Ask for “Like” example
“Click ‘Like’ if…”
- Invite Sharing
“Share this pic..”
![Page 21: Facebook Marketing Power Tips for Page Admins](https://reader036.vdocuments.net/reader036/viewer/2022062703/554d0ad8b4c905805d8b4ae3/html5/thumbnails/21.jpg)
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INCREASED
ENGAGEMENT MEANS
INCREASED VISIBILITY=
INCREASED SALES POTENTIAL
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#4 Pictures & Videos!
Source: DanZarrella.comSource: DanZarrella.com
Photos Get the Most Engagement!
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Brands posting outside of business hours
had 20% higher engagement
rates
However, note the next report…..
Source: Buddy Media: Strategies for Effective Facebook Wall Posts
#5 When to Post is Critical to Success
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When to Post is Critical to Success
Links posted from 1pm to 4pm result in the highest clicks
Peak time of the week is…..
Wednesday at 3pm
Source Bitly, May 2012
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#6 Boost Engagement with PromosDraw in and Build Engagement
With Contests, Giveaways, and Promos
Image Credit to Amy Porterfield
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Social Sharing features are IMPORTANT
Fan Sharing
is vital!
11 7 22
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Use Contest Sharing Features
CONTESTS can:
•Draw Entrants
•Encourage voting
•Boost engagement
11 7 22
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New promo Engagement Apps
Share DealCouponGalleryGroup DealPinterest
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If we get visitors to…
LikeShareCommentEnterVote
We boost their connection with your Page!
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Revolve around
REMEMBER THE CYCLE!
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SUMMARY
FAST FACTS:
•Boost Engagement via • Strategic Posting
• Promo Tabs to drive traffic to your Page
• Post for Mobile use
• Drive traffic to promo tabs from web/social
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Question and Answer time
TabSite Winner is…Read about new tools:
tabsite.com/engagementapps
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