FACEBOOK POLICY PRIMER

TERM OF SEVICE (TOS) BY LKW Ting

Facebook Policy Primer - TOS by LKW Ting is licensed under a

Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Net303_A2_LKW Ting. 15357335.

Curtin University of Technology

Background graphic - Microsoft Power Points

About FacebookFacebook mission is to empower people

to share, be connected and make the world more open.

Everyday millions of people share their information, links, upload unlimited photos and videos and make friends and learn about their friends.

Members can also be connected @: http://blog.facebook.com/Follow Facebook on Twitter: @facebookSubscribe to more video at: http://www.youtube.com/facebook

Facebook Icon by LKW Ting; Information : Facebook.com :http://www.facebook.com/,

POLICY OVERVIEW “We love your comments, but please be respectful of others. We reserve the

right to delete profane, harassing, abusive and spam comments and to block repeat offenders”

Sounds great users are protected by the above policy. Really?

But... users are encouraged to report any abuse online. Your help is required to make it safe. Is there enough surveillance by Facebook? No. Facebook cannot always guarantee your safety.

Children age 13 years can sign up. Is parental permission required? No verification required. No mentioned of how children’s age can be verified.

Parents! be vigilant Get educated in computing – join your children’s Facebook site and you can monitor your children’s safety and activity.

In Patchin and Hinduja (2006), electronic/online bullies are virtually anonymous and is “embolden” by using electronic key board or pad to satisfy their bullying activities. Parents lacks supervision due to their ignorance in computing. Therefore kids are not concerned about probing parents over their bullying activities.

Facebook Icon By LKW Ting., Facebook.com www.facebook.com/, Patchin and Hinduja (2006),

SIGN UP

“By Clicking “sign up” you agree to our Terms and that you have read ourData Use Policy including our Cookie use”You are required to provide mandatory information like your real name, birthday, gender, email and create a password when you register.You are permitted one account, not to use other’s account or identity, share password, not to participate in unlawful marketing scheme or not to use trademark or people’s intellectual properties. How many actually view or read Facebook Terms and Data Use Policy before you sign? DON’T GET enticed by the “sign up for free” service which drive you to sign up due to the fear that if you don’t give personal information you are unable to join.

Picture from Microsoft Clipart, Information from: http://www.facebook.com/about/privacy/ http://www.facebook.com , http://www.facebook.com/legal/terms , Facebook Icon by LKW Ting

SIGN UP! IT’S REE

SIGN UP PAGE Read before you sign! Below is an “extract” of the Facebook “sign up” page,

the set up would easily deter/cause users to omit reading the lengthy small print Terms and Data Use Policy.

“By Clicking sign up, you

agree to our Terms and

that you have read our

Data Use Policy

including our Cookie use”

Sign Up Page extracted from: Facebook: http://www.facebook.com/ Facebook Icon by LKW Ting

The TOS stipulates the relationship between Facebook, its members and visitors to the site.

Privacy of members is important to Facebook and alert members to its Data Use Policy and how Facebook use your information are in small print, Don’t be deterred by the small print.

Make sure you take time to read the TOS and policy before you sign up.

It is important you understand how you should manage your privacy setting to ensure safety of your data and prevent the myriad of cyber crimes.

Privacy problems stemmed from the lack of concern of users and not having a sense of privacy and is unaware of large number of people who could view the unsafe information upload to the website and the implications of information being viewed (Goettke and Christiana, 2007).

Overview of the Term of Service (TOS) facebook

Reference: Facebook TOS ; Facebook Data Use Policy Goettke & Christina, 2007

HOW TO SET PRIVACY SETTING

It is therefore very important to know how to set the privacy setting on Facebook in order to secure your data online.

The privacy setting is accessed from the right hand corner of the “home page” see illustration below:

CLICK ON DOWN ARROW

Extract from my Facebook page,

privacy settings , http://www.facebook.com/?ref=tn_tnmn#!/settings/?tab=privacy Facebook Icon- by LKW Ting

PRIVACY SETTINGS & RIENDS LISTS

There are three settings to choose who you share your information with (public, friends and custom) as illustrated below and is accessed from the drop down arrow (previous slide). It is important to make the right choice to protect your privacy and your data to prevent undesirable access which may lead to cyber crime like (but not limited to) cyber bullying, stalking, sex related crime, identity theft, harassment, violence and hate speech, paedophilia, spam, abuse.

You can choose what you want to show and to whom by working on the privacy setting page, create friends lists and choose “customized (Driscoll, 2009).

Lists of friends can be categorized into Real Friends (offline), Work Friends, Online Friends and Family. The lists assist in who you choose to show your information, photos, videos etc (Driscoll, 2009).

Public

Friends

Custom

Extract from my Facebook page; privacy settings , www.facebook.com/?ref=tn_tnmn#!/settings/?tab=privacy Icons (public, friends, custom )– Microsoft Clipart, Facebook Icon by LKW Ting, Driscoll, 2009

Security Of Your Data

You are responsible for the security of your data. Be aware of the danger of posting your phone number, address, varied information to friends. Make sure you know who you share your information with.

You can secure your data by locking it and limit sharing your personal information by:Step 1 - Click on the Account Setting on the drop down menu on top right hand of the home page, here you swap your password with a numeric one.

Step 2 - You can delete your maiden and middle name. Step 3 – Click on Networks tab ensure you are happy with

your sharing setting i.e. for any networks you may have joined or may not required to join – remove them.

You may wish to unlink your Twitter, blogs or other social networks platform. (Hattersley, 2010).

Facebook Icon by LKW Ting, Lock Image from Clipart , Hattersley (2010)

OWNERSHIP OF CONTENT You own the content that you uploaded but......

A word of caution. By signing up you grant non exclusive irrevocable, perpetual right to Facebook to transfer, sub-licensable, royalty free and global licence to use your content or in conjunction with Facebook (IP Licence) even after you terminate Facebook service.

Facebook can reformat, remix, create derivative work, modify, transmit, share your website link, sell your content including images and information to advertisers for commercial purpose even after you delete your content Facebook and anyone and everyone can continue to use it.

It means Facebook can pass information to 3rd party. While your IP Licence is terminated when you delete Facebook service, a backup copy of user content is held and archived by Facebook indefinitely.

You will not be compensated for your work (Shroeder, 2009). Facebook change its TOS without having to inform the users

(Ostrow, 2009)

Reference: http://www.facebook.com/legal/terms and http://mashable.com/2009/02/16/facebook-tos-privacy/ (Ostrow, 2009) (Shroeder, 2009) ; Facebook Icon – by LKW Ting

ACEBOOK ADS THE $ SPINNER Ever thought about how Facebook makes money to subsidize its users?

On 11 October 2012, this link http://www.facebook.com/about/ads/ was provided for users to read about its ads.

According to Ami the production manager of Facebook, it costs Facebook 1 billion to provide users the free service. To recoup the cost they introduce ads to raise fund but don’t give personal information to advertisers only relevant ads were shown to the right audience. R e a l l y? My Take is nothing is free, Your privacy is at stake!

Advertisers directing ads to relevant audience means Facebook is providing personal information for advertisers to target the right audience. It may be of no concern to some but it has caused concern to others about privacy.

Facebook most talked-about is the “sponsored stories” with ads appearing along “organic social content” in the popular news feeds which is the “holy grail of advertisers” (Constine, 2011).

No matter what one thinks about ads, according to Tech-Crunch nobody can opt out of not seeing them (Vega, 2012).

Information: Facebook Icon by LKW Ting (Constine, 2011) (Vega, 2-12)

CONCLUSION There are flaws in the Facebook Policy and TOS. Personal information must be provided

when you sign up. These information is sold as commodity to advertisers. Your personal data is your trade-ins for “free service”.

According to media theorist and writer Douglas Rushkoff, “You are Facebook’s product, not customer.” So....if you are not paying to use Facebook you are the product, Facebook is selling your data to the advertisers (Solon, 2011).

Read theTOS and Policy before you sign and learn how to set your privacy setting and manage the security of your data.

Users are generally unaware of privacy setting or insufficient default privacy setting on website and users are unaware of privacy concerns (Goettke and Christiana, 2007).

By signing up you gave up your content and rights exclusively, irrevocable, perpetually to Facebook your data to remix, royalty free, global licence, sub-licence and for 3rd party use and for archiving indefinitely even after you terminate the service. Nothing is Free!. Read TOS and Policy before you sign.

Facebook Icons by LKW Ting, (Solon, 2011)

facebook

REFERENCES

Constine, J. (December 20, 2011). Facebook Sponsored Story Ads To Appear in The News Feeds. Retrieved from: http://techcrunch.com/2011/12/20/sponsored-stories-news-feed/

Driscoll, A. (April 29, 2009). Facebook Fail: How to Use Facebook Privacy Setting and Avoid Disaster. Retrieved from: http://mashable.com/2009/04/28/facebook-privacy-settings/

Facebook (2012) . Privacy Setting Page. Retrieved from: http://www.facebook.com/groups/274826795952852/#!/settings/?tab=privacy

Facebook, (2012). LKW Ting Home Page – Privacy settings. Retrieved from: ttp://www.facebook.com/?ref=tn_tnmn#!/settings/?tab=privacy

Facebook, (2012). About Ads. Retrieved from: http://www.facebook.com/about/ads/

Facebook, (June 8, 2012). Statement of Rights and Responsibilities. Retrieved from: http://www.facebook.com/legal/terms

Facebook. (June 8, 2012). Data Use Policy. Retrieved from: https://www.facebook.com/about/privacy

Goettke, R., And Christiana, J. (May 14, 2007). Privacy and Online Social Networking Websites. Computer Science 199r: Special Topics in Computer Science Computation and Society: Privacy and Technology. Retrieved from: http://www.eecs.harvard.edu/cs199r/fp/RichJoe.pdf

Hattersley, R. (April 24, 2010). Facebook Safety: A Primer. Retrieved from: http://mediadecoder.blogs.nytimes.com/2011/12/22/facebook-gives-users-a-primer-on-ads/

REFERENCE CON’TD

Lyon, D. (2002) 'Everyday Surveillance: Personal Data and Social Classification ', Information, Communication, and Society, 5(1).Available: http://www.casa.ucl.ac.uk/cyberspace/lyon_ics.pdf

Ostrow, A. (February 16, 2009). Facebook Responds to Concerns over Terms of Services. Retrieved from: http://mashable.com/2009/02/16/facebook-tos-response/

Patchin, J., & Hinduja, S. (2006). Bullies Move Beyond the Schoolyard. Youth Violence and Juvenile Justice, 4(2). Retrieved from: the Curtin Library Database.

Schroder, S. (February 20, 2009). Facebook: All Your Stuff is Ours, Even if You Quit. Retrieved from: http://mashable.com/2009/02/16/facebook-tos-privacy/

Solon, O. (September 21, 2011). You are Facbook’s Product, Not Customer. Retrieved from: http://www.wired.co.uk/news/archive/2011-09/21/doug-rushkoff-hello-etsy

Vega, L. (2012). Facebook Gives Users a Primer on Ads. New York Times. Retrieved from: http://techcrunch.com/2011/12/20/sponsored-stories-news-feed/

Resources:

Ting, LKW. (2012). Designed All Facebook Icons, and photos of keys by LKW TingMicrosoft. (2012). Power Point Template.Microsoft Clipart, (2012). Image of Lock and Sign Up Image