Research on

• Facebook is a social utility which connects you with the people around you that is operated and privately owned by Facebook, Inc.It has revolutionized keeping in touch over the internet. Friends and family can now connect with each other in a network of relationships, sending emails, playing trivia quizzes and games, sharing photos and generally having casual day-to-day contact that is often difficult due to geographical distances and busy lifestyles.

INTRODUCTION

• February 2004,Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes while they were students at Harvard University, and originally called thefacebook.

• The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University.

• Facebook incorporated in the summer of 2004, and the entrepreneur Sean Parker, who had been informally advising Zuckerberg, became the company's president.]In June 2004, Facebook moved its base of operations to Palo Alto, California company dropped ‘The’ from its name after purchasing the domain name facebook.com in 2005 for $200,000.

BACKGROUND

• Facebook later expanded membership eligibility to employees of several companies, including Apple Inc. and Microsoft. Facebook was then opened on September 26, 2006, to anyone and everyone of ages 13 and older with a valid email address

• Traffic to Facebook increased steadily after 2009. More people visited Facebook than Google for the week ending March 13, 2010. Facebook also became the top social network across

Total Active Users (in millions)Date Users Days

laterMonthly growth

August 26,2008 100 1665 178.38%

April 8, 2009 200 225 13.33%

September 15, 2009 300 150 10%

February 5, 2010 400 143 6.99%

July 21, 2010 500 166 4.52%

• Giving People The Power to Share and make the world more open and connected.

• People can connect better with the people around them, understand more of what’s going on with the people around them.

• Facebook strongly believes that insurgent entrepreneurs will "reform" the music, film, TV, news, e-commerce and perhaps many other industries using Facebook as a platform.

• Facebook will fundamentally change the music, film, TV and media industries within the next five years, will then profit from the value that it has added to the new landscape through advertising and, perhaps, other partnerships.

VISION

Make a simple way to create and maintain a space for sharing with the

small communities of people in your life, like your roommates, classmates, co-workers and family.

Give The Facebook Users more control and make it easier to stay connected no matter what they’re trying to do.

To help make the world more open, connected and transparent.

Wants to let you take your friends with you as you travel the Web.

GOALS

• To see people using Facebook to seek help, share news and lend support during crises.

• Improving your ability to share and connect.

• "reform" the music, film, TV, news, e-commerce and perhaps many other industries using Facebook as a platform.

• Improve the privacy at the website, by letting everyone own their information and control who they share it with.

OBJECTIVES

• Allowing developers who don't work at Facebook to develop applications which means that all developers have a new way of doing business if they choose to take advantage of it.

• Features and functionality will be enriched in the future.

• Facebook is also online interactions more meaningful and more personal.

• Facebook Aims to Extend Its Reach Across the Web

• Allow its members to log onto other Web sites using their Facebook identification and see their friends’ activities on those sites.

• More Facebook on Mobiles.

FUTURE PLANS

Strengths One of the fastest evolving and adopted website with more than 500 Million active users, and

contains around 900 million objects that the users interact with. Ranked as 2nd in Top 500 sites (2010).

Leader in the industry regarding the market share.

Sharing is very easy regarding the website; friends can easily share and comments on photos, that also makes up for the fun elements.

Customer’s loyalty level is very high, due to the excellent alignment of Facebook that is almost according to the preference of its users.

Privacy options also give a secure feeling regarding the user providing a satisfactory environment.

S.W.O.T ANALYSIS

Weakness

Due to the innovative steps changing in the look of Facebook, there are many liabilities regarding its use such as the bugs and problems that the users face in operating the website.

The user gets an alien feeling as proper feedback is not being provided to him/her regarding his/her problem, mostly there are FAQs and options to choose from.

Adding application on Facebook is quite a feat, and spamming friends to add the same application as well.

Too many irrelevant and useless applications.

A lot of time is wasted when the user keeps on searching for the right application on Facebook and finds it after a lot of time wastage.

Opportunities Facebook has a wide use of collecting user data through polls and survey regarding

different services for different businesses and collect valuable data that can be useful for different businesses before investing in any area.

Facebook offers an opportunity to make money regarding services that would touch up the customers and their small amount of transactions to their partners or friends.

The users specially can relate and share important information to their friends, business partners.

The mobile engagement for Facebook has brought about a lot of significant changes in the lives of the users, as they can stay connected with their friends without being disconnected with their work or routine.

Facebook has room for innovation, and can regard more services that touch the social networking.

Threats Facebook privacy settings are timely and can get disrupted anytime which would leak

millions of private photos of people over the internet, it is advisable that Facebook should tight the security measures and devise such techniques that will not understate the privacy of the user

The major social-networking sites as well as the top popular sites on the web are actively taking measures to get a hold of Facebook.

Cyber Bullying.

No email controls

•Improve the profile layout.

•Gaming quality should be improved.

•The Age limit should come back to Facebook ,as youngsters can be wrongly influenced

•Should not limit itself to the internet as it as more scope outside the web also

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