facebook versus linkedin: a social recruitment showdown
TRANSCRIPT
![Page 1: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/1.jpg)
Facebook vs. LinkedInA Social Recruitment Showdown
![Page 2: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/2.jpg)
Presenters Today:
![Page 3: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/3.jpg)
Takeaways
• Quick Stats• Demographics• Privacy• Tools– Personal profile– Company pages– Groups– Advertising– Search
![Page 4: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/4.jpg)
Quick stats
![Page 5: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/5.jpg)
Average minutes per visitor to social media sites in January
![Page 6: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/6.jpg)
845,000,000 Global Facebook Users
155,892,160 U.S. Facebook Users
Facebook vs LinkedIn Demographics
Sources: self reported
150,000,000 Global LinkedIn Users
62,168,075 U.S. LinkedIn Users
![Page 7: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/7.jpg)
Recruiting through Personal Profiles
![Page 8: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/8.jpg)
Privacy
![Page 9: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/9.jpg)
Recruiting through Personal Profiles
![Page 10: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/10.jpg)
Recruiting with your Personal Profile:
Who wins the showdown?
Please vote in the “poll” box to the right.
![Page 11: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/11.jpg)
Company Pages: Facebook
![Page 12: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/12.jpg)
Company Pages: LinkedIn
![Page 13: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/13.jpg)
Recruiting with Company Pages:
Who wins the showdown?
Please vote in the “poll” box to the right.
![Page 14: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/14.jpg)
Facebook Groups
![Page 15: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/15.jpg)
LinkedIn Groups
![Page 16: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/16.jpg)
Poll: Who wins the showdown?
Please vote in the “poll” box to the right.
![Page 17: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/17.jpg)
Advertising on LinkedIn
![Page 18: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/18.jpg)
Advertising
![Page 19: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/19.jpg)
Poll: Who wins the showdown?
Please vote in the “poll” box to the right.
![Page 20: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/20.jpg)
Sourcing with LinkedIn
![Page 21: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/21.jpg)
![Page 22: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/22.jpg)
Post Jobs on your Facebook page
Jobs reposted through partners:
Candidates apply directly on Facebook or through your ATS.
![Page 23: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/23.jpg)
Draw an audience to your jobs through targeted Facebook advertising
Engage your audience with Facebook Sponsored Stories
Build your Talent Community with a Facebook Cost/Like campaign
![Page 24: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/24.jpg)
Summary
Why you should use Facebook:– Find Generation Y
– Free personal profile
– Company career pages engage talent community and provide a window into your corporate culture
– Higher volume of users
– No/low cost to start
Why you should use LinkedIn:– Find executives
– Free personal profile
– Free company page
– Free Groups
Both work for:– Active and passive recruiting
– Targeted ads
![Page 25: Facebook Versus LinkedIn: A Social Recruitment Showdown](https://reader035.vdocuments.net/reader035/viewer/2022062418/555acdacd8b42a024a8b4569/html5/thumbnails/25.jpg)
Thank You!
• Questions?
• Connect with us on Social Media to learn more about social recruitment
http://www.facebook.com/IDforEmployers
http://www.linkedin.com/company/identified
http://www.twitter.com/#!/IDforEmployers
https://plus.google.com/113207732250645259561/posts