how to use linkedin and other social channels for recruitment
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LinkedIn, Facebook and Twitter can be valuable sources in recruitment. Learn how you can use all three in finding new hires. Learn how to strategically use your LinkedIn profile and a LinkedIn company page to gain visibility and increase credibility to entice job seekers.TRANSCRIPT
Speaker: Donna Gilliland, Founder of MOSTraining
How to Use Social Media for Recruitment
Recruitment: social trends
Social Channels: how to use for recruitment
LinkedIn: locating talent, Profiles & Company Pages
Today’s Agenda
LinkedIn Training – contact [email protected]
Does Your Social Media Presence Attract Talent?
Global Recruiting Trends 2013 by LinkedIn Talent Solutions on Jul 10, 2013
LinkedIn 3rd Annual Global Recruiting Trends
85%U.S. HR professionals say online reputation influences their
hiring decisions.
Online Reputation research study commissioned by Microsoft
Online Reputation Research Study
Statistics from the 2013 Social Recruiting Survey by Jobvite
Recruiter’s Social Networks of Choice: LinkedIn, Facebook and Twitter
94%
Statistics from the 2013 Social Recruiting Survey by Jobvite.com
Facebook as a recruiting tool
Walt Disney Uses Twitter for Recruiting - @TWDCjobs
UPS Uses Twitter - @UPSJobs
78% U.S. Recruiters surveyed use a search engine
Online Reputation research study commissioned by Microsoft
Perform a Google search on your name
How to Use LinkedIn to Attract Talent
Your Profile
Your Company Page
Build strong connections
Participate in LinkedIn Groups
LinkedIn for Small BusinessView their 15 tips to hiring at: http://linkd.in/1cKDEeT
My LinkedIn Goals
123
What’s your goal for being on and using LinkedIn?Linked
Optimize Your Profile for Exposure1
First Steps: gather your data
LinkedIn ProfileLinked
Job History
Certifications
Specialized skills
Memberships
Videos
Presentations
Professional Headline 120 characters Who are you? What do you offer?
Headliner
TIP: your headline travels with you when you comment and post.
3 Web sitesCall to Action headings
Custom URL
Adding website links to your profile
SUMMARY – 2000 characters of space
Write your Summary section in a Word document so you can spell check.
Where applicable include a link to a video, document or presentation.
Think keyword strategic as you craft your Summary section.
More Profile Options
Skills & Expertise
Status Updates
Tip: Plan status updates to coincide with your LinkedIn goals.
Status update strategies
• Gain visibility
• Subject matter expert
• Share information
• Attract new clients
Status Updates
Groups – strategic choices
Choose based upon your industry and/or interest.
Contribute to your Groups.
Groups appear on your Profile.
You can message people in your Groups.
Connection Strategies2
Grow Your Network
Business colleagues
People your meet at events
Connect with customers
Use LinkedIn’s Advanced search
Power Tip: LinkedIn Advanced search defaults to first degree connections and uses a relevance category algorithm.
Recommendations & Endorsements
Endorsements
WARNING: please don’t endorse people on skills you have not witnessed first hand. It’s not genuine or ethical.
Follow LinkedIn Company Pages
LinkedIn Company Page Benefits
• Visibility
• Home Page Banner
• 3 Service Page Banners
• Link to external pages
• 30 Services/Products
• Video
• Target marketing
• Special offers
• Recommendations
Follow LinkedIn’s Thought Leaders
Tip: you can comment on their post. Potentially gain visibility.
Reference Links
http://bit.ly/1h8OeJn http://bit.ly/16tc6s8
http://linkd.in/11STmh7 http://linkd.in/119dp7e http://bit.ly/IDLvbK
www.MOSTraining.com Speaker: Donna Gilliland, Founder of MOSTraining
Let’s stay connected
www.LinkedIn.com/in/DonnaGilliland
http://www.slideshare.net/DonnaGilliland