facebuzz workshop email marketing - analytics
TRANSCRIPT
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Email Marketing Analytics
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Agenda
Métricas Base
Kpis
Testar a eficácia de uma campanha
Benchmarks
Resumo
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Métricas e definições Base
Hard Bounce
Soft Bounce
Delivery Rate %
Open Rate%
Click trough rate %
Spam rate %
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Métricas e Kpis
Unsubscribe rate
New Subscriber rate
Conversion rate
Revenue by campaign
Revenue per email delivered
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Testar a eficácia de um email
Experimentamos o assunto
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Email - Corpo
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Resultado
*|FNAME|* *|LNAME|*, Gostarias de aumentar a Eficácia do Marketing Digital?
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Compilar resultados do site
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Benchmark & Análise competitiva
Comparar métricas
( por tipo de industria)
Open Rate
CTOR
Conversion rate %
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O que os CXO querem?
Fonte: Marketing Sherpa 2011
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Persegue o teu sucesso
no email marketing!
Segmentar
Verificar Caminho de persuasão
Verificar call to action
Otimizar campanhas, medindo!
Where is the money?
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Mais Informações
Muito Obrigado!
Jorge Cunha
about.me/jorgecunha
http://ittechbuz.com