highroad solution discusses email analytics
DESCRIPTION
Jenny Lassi & Kevin Hoffman of HighRoad Solution discuss different metrics that association & non-profit marketers can use to assess their eMail. The presentation took place at the first user group conference held on June 6, 2013 at the Ameican Society of Association Executives' headquarters in Washington, DC.TRANSCRIPT
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eMail AnalyticsBecause Metrics Are Cool!
Jenny LassiProfessional ServicesHighRoad Solution
Kevin HoffmanDirector, Sales EngineerHighRoad Solution
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eMail Statistics – Delivery Tab
• Sent• Delivered• Bounces
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eMail Statistics – Delivery Tab
Someone from your organization should be in charge of routinely reviewing your bounce logs
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eMail Statistics – Activity Tab
• Opens• Click Throughs• Opt-Outs
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eMail Statistics – Click Tracking Tab
• Totals• Individual Links• Filter by Time• Edit links post deployment
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eMail Statistics – Domain Delivery Tab
• SureSend Reports• Inbox/Bulk-Box• Fee Based Report
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#9
When a SureSend Domain Delivery Report is enabled when sending a Live message, you will see the Domain Delivery tab on the email stats
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eMail Statistics – Conversion Tab
Conversion Tracker is a free feature most organizations can use with their website’s shopping cart to report back sales to the message level.
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#9
When Conversion Tracker is enabled you can see easily if any transactions resulted from a sent message to quantify ROI.
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Custom Reports
The custom reporting feature gives the user the ability to gather aggregated stats on more than one message based on specific criteria.
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Custom Reports
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Custom Reports
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Custom Reports – Using Message Tags
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Custom Reports – Using Message Tags
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Custom Reports – Using Message Tags
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Custom Reports – Using Message Tags
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Custom Search
If you can dream it, there is a way to find it!
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Custom Search
Are your members opening your eNewsletters using a mobile device?
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Custom Search
Are your members sharing your eMails on their social media platforms?
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Custom Search
You can build complex searches leveraging data inside your HighRoad account to build very targeted segmented eMail distribution lists.
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Custom Search – Event Marketing Example
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Event Marketing Example
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Event Marketing Example
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Event Marketing Example
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Event Marketing Example
Now What? You could…..
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Event Marketing Example
Or you could…
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Attendee Participation
What data would you like to be able to find, but weren’t sure how to get to it?
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