faces of content beacon marketing seminar: nexen
DESCRIPTION
Presentation from Nexen during Faces of Content's Beacon Marketing SeminarTRANSCRIPT
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LOCATION BASED SERVICE PROVIDER
MARKETING TOOLS
Wi-Fi marketing iBeacons
Crowd tracking
AIM Enrich experience at location Communicate with attendees
Inform attendees Track paths
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WHY
To engage end-users
on their terms
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Funnel for Beacons
Compatible device Compatible OS Bluetooth enabled Location services enabled Interference Internet connection if data in cloud Location based
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‘BeaconApp’
Nexen back-end iOS / Android
SDK for iOS / Android
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SAMSUNG Experience Days 2014
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MEIR
Galeria Inno, 600 grote merken die synoniem staan voor kwaliteit
Ontdek Panos Krok' Onze nieuwe
ovenverse krant
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Geniet van onze
SOLDEN
Meir – Huidevetters
Van 1 juli tem 31 juli Win een kadobon
van 50€ via
Facebook Meir-Antwerpen Vanaf 1 juli starten de SOLDEN
op de Meir - Huidevetters
SCROLL NAAR BENEDEN VOOR GRATIS WI-FI
JUIST = 60 min GRATIS Wi-Fi FOUT = 30 min GRATIS Wi-Fi
JA NEE
Win een kadobon van 50€
Meir – Huidevetters Scroll down for FREE WIFI
Win een kadobon van 50€
+ + +
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Multiple iBeacons via micro-location
JBC JBC JBC
Welkom!
Ontdek de nieuwe collec1e van de broers Borlée.
Volg de aanwijzing van de 2e beacon in de shop.
Have fun!
1/3 2/3
3/3
So far so good!
Neem de trap naar de 2e verdieping en ontdek de
collec1e van de broers Borlée.
Hebbes!
Je bevindt je tussen de collec1e van de broers Borlée. Antonia of Rozina willen je
graag helpen.
outside beacon inside beacon 1 inside beacon 2
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Walk 20m and discover this outfit on your left!
!
Fashionista! Fashionista! Fashionista!
Discover more
Landing page! Page 2! Page 3!
Which outfit suits me best?
Click on the outfit
chose this one
Again
Single iBeacon to activate multiple actions
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CROWD TRACKING
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REAL-TIME DASHBOARD
Essential Metrics § Walk-bys § Shoppers
§ New Shoppers § Returning Shoppers
§ Outside Opportunity § Visits § Building Conversion
§ Visit Duration § Bounce Rate
§ Engagement Rate
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• Area popularity for traffic and time spent
• Shopper Density • Comparison of
traffic across areas • Shopper path
visualization • Compare to other
shops or shopping cities (benchmark)
Zoning & Path Analysis
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Beacons Treasure Hunt
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VIDEOS National Use Cases
‘Samsung Experience Days 2014’ 12 Beacons to support the flag ship products
http://vimeo.com/90620793
‘Beacon Treasure Hunt’ Beacons event in Belgians biggest shopping street
http://vimeo.com/98480705
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OUR CLIENTS
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MOBILE OVERLOAD
engage – connect – build [email protected]
Dok Noord 4E 004, 9000 Gent
Thanks for helping us to engage
Kurt Vergult [email protected]
+32 476 314865