1. Fact checking:A studio workshopPresented by the American Press Institute, with PolitiFact. Funded by:

2. The hunger for truth remains auniversal human desire, and that'swhat gives fact checking its power.--Angie Holan, PolitiFact editor 3. Q: Why now?A: The rise of the misinformationindustry $6 billion spent on 2012 campaign, the mostexpensive in history $970 million spent by outside groups on politicalmessaging in 2012 Estimated $1 billion spent on local races 4. What is fact checking?(Click on the link above to see APIs crowdsourced definition. ) 5. 1. How (and why) to set up a new fact-checking process.2. The best fact-checking resources.3. Begin an actual fact-checking story for publication.4. How fact checking can help your news organization -and journalism.What youll learn and do today. 6. Readers want fact checking 7. What readersthinkReaders are impressedThorson, unpublishedFactCheckingLazySuperLazy 8. Impact onpoliticiansCandidates paid attentionwhen threatened with fact checkingNyhan, Reifler: The Effects of Fact-Checking Threat 2013 9. Guiding keywords:TransparencyWordsChecklist 10. Getting started:1. SET UP A PROCESS2. DESIGNATE A STAFF3. GET ARCHIVES IN ORDER4. HAVE DATA, RESOURCES AT HAND5. USE DOCUMENT SHARING6. KNOW THE TOOLS7. ESTABLISH SOCIAL MEDIA ACCOUNTS8. TAKE A SEARCH TUTORIAL. (WHY?)9. CREATE BRANDING, FORMAT 11. 1.Set up a process 12. 2.Designate a staff. 13. 3.Get your archives inorder. 14. Have data and resources athand.American Press Institute resource pageFactCheck.org resource listMoney in State PoliticsHow to fact-check a candidate resumeVoteSmartNew Jersey Data Book 15. NewJerseyDataBook 16. Expanding Utility of the Data Municipal and school data organized by county County, Legislative & Congressional District statistical summaries Cross reference for all municipalities by LD/CD 17. New Jersey Data Bookfrom printto online 18. Releases and Plans Fall 2014 open with 4 years of data Fall 14 to Spring 15 additional data from priorbooks and years Plans: Additional school district data 39 years of historical data Links to new state data sourcesnjdatabook.rutgers.edu 19. Use document sharing.Google DocsDropBox 20. Know the tools. 21. USE THE TOOLS. TinEye Skeptive.com and Fiskkit.com Snopes Spokeo IceRocket ZabaSearch WolframAlpha Google Maps/Earth, Google Translate 22. Establish social mediaaccounts. 23. Take a search tutorial.Why? 24. Create branding, format. 25. To rate or not to rate?Washington Post Fact Checker:Pinnochios 26. PolitiFact.com: Truth-o-Meter 27. VIDEO FACT CHECKINGBEST PRACTICESPreviewDistanceDisclaimDisplaceRecap/transcript 28. Go to:bitly.com/videofacttips 29. Go to:bitly.com/videofacttips 30. Go to:bitly.com/videofacttips 31. Go to:bitly.com/videofacttips 32. Go to:bitly.com/videofacttips 33. Some tips for the web/printfact check Do not use video ad in its entirety. Use consistent title/branding, image, label. If you use a rating system, it should be visuallyconcurrent with the fact check narrative. If you dont use a rating system, indicate yourtrue/false assessment in the first paragraph or two. Agree on a standard length. For inconclusive fact checks, consider a regular storyformat instead. 34. Pop quiz!Review this video for violations of best practices 35. Where do you find facts tocheck? 36. Evencampaignsongs can befact-checked! 37. Choosing the best factsto check Provable Singular Defensible method and criteria (i.e., notrandom) 38. Some quantifiable criteria for choosing afact: Biggest ad buy Social media shares Comments Appearances on talk shows Candidate viability (poll rankings) Reader metrics Repetition of main theme(s) Equal opportunity for all parties? 39. The scorecardEqual opportunity for all candidates? 40. Categories of Deception #1.DECEPTION BY ADDITION AND SUBTRACTION Deceptive dramatization Out of context words and phrases Misuse of words/phrases fromlegitimate sources Deception by omission Cherry-picking stats 41. Categories of Deception #2.DECEPTION BY ASSOCIATION Visual selections Irrelevant narrative Guilt by disassociation Guilt - or gilt - by association 42. Categories of Deception #3.DECEPTION BY WORDS Insinuation/innuendo Glittering generalities The (false) power of the crowd Hypocrisy and double standards Conspiracy theories 43. Testyourself:Find the redflags 44. The fact check: 7 stepsSTEP 1: Contact the subject(s).STEP 2: Gather initial evidence and list of experts,including social media.STEP 3: Contact experts: pro, con and neutral.STEP 4: Interview the subject(s), questions in hand.STEP 5: Corroborate and analyze evidence.STEP 6: Select the rating/conclusion.STEP 7: Edit and Review. 45. No, youre not finished yet 46. Whymarketyourfactcheck? 47. We have an image problem. 48. Market & promote your fact check Understand how and when to reach youraudience through social media. Consider other ways to promote your factcheck: News partnerships; classrooms; non-partisanorganizations (League of WomenVoters, American Press Institute) Use aggregators: RebelMouse, Trove, Reddit,PolitiFact column 49. Fact check post-mortem Read the comments, social media. Whatcould you have done better? Respond when warranted. Correct whenneeded -- and be transparent. If the fact is false, watch for repeat. Then,consider another fact check. Archive! 50. Evaluate a fact checkGo to:bit.ly/checkfact 51. Reno Gazette-Journals FactChecker: Black onblack killingsEvaluate a fact check 52. Evaluate afact checkThe adThe factcheck 53. LUNCH BREAK VIDEOSFACTCHECK.ORG. - Womens payJON STEWART and PolitiFactSTEPHEN COLBERT and TruthinessRACHEL MADDOW and PolitiFact 54. DO YOUR FACT CHECK1. Choose your fact check.Why did you choose this one?2. Map your plan with our 7 Steps.Who will you talk to and what will you ask?2. Identify the forms of deception.Explain it to your readers. 55. Need inspiration? Ideas?Check out this fact check.Note especially:-- Sources of informationto support/debunk the claim.-- Examination ofdeception by omission.-- Call for more details andcontext.bit.ly/gardnerad 56. QUESTIONS?The American Press Institutes Fact-Checking Project