Theme Pavilion Factsheet

Name of the activity:Setting up of theme pavilion for

promotion of Indian Handicrafts

Venue:Outside Shakuntalam Theatre,

Pragati Maidan, New Delhi

Date:

14th-27th November, 2011

Contact Details:Ms. Amla

Mobile no. +91-9310046423

Email: amla@ncdpd.com

Organizer :National Centre for Design

and Product Development

(NCDPD)

THEMATIC DISPLAYOF

EXQUISITE INDIAN HANDMADE CRAFTS

Vibrant Prospectsfor

Artisans / Craftsmen toWiden Their Export Baskets

atINDIA INTERNATIONAL TRADE FAIR

14TH -27TH NOVEMBER, 2011 PRAGATI MAIDAN, NEW DELHI, INDIA

•an inimitable global platform

• Boosting the share of exports of Indian handicrafts in the world market

• Providing an opportunity to artisans / craftsmen & small manufacturers to build better market linkages

• Allowing buyers to source their desired product range directly from the producer group

• Attracting a crowd of more than 1 lakh visitors on each day

Showcasing the range & medley of Indian crafts at

National Center for Design and Product Development43 Okhla Industrial Estate-III ( Behind Modi Mill ), New Delhi-110020

Tel: +91-11-26821262/26821265, Fax: +91-11-26821260E-mail: ncdpd@ncdpd.com Web: www.ncdpd.com

www.bcdi.in, www.handicraftdesignbank.com

Set up by

Export Promotion Council for Handicrafts

In association with:

EPCH House, Pkt-6&7, Sector-'C', LSC,Vasant Kunj, New Delhi-110070

Tel: 26135256, Fax: 26135518 / 19 E-mail: epch@vsnl.com Web: www.epch.com

DEVELOPMENT COMMISSIONER (HANDICRAFTS)Ministry of Textiles, Govt. of India

Financially supported by:

West Block No.VII, R. K. Puram, New Delhi 110 066Tel: +91-11-26106902, Fax : +91-11-26163085

Web : www.handicrafts.nic.in www.craftclustersofindia.in

The basic aim of the theme pavilion is to provide a thrust to the exports of Indian handicrafts. The theme setting at India International Trade Fair will provide an opportunity to the craftsmen / artisans, entrepreneurs to interact directly with the overseas buyers as well as sell the products directly to the overseas buyers.

National Centre for Design & Product

Development (NCDPD) is setting up a specially

designed theme pavilion that displays the entire

array of handicraft items from all across India at the

India International Trade Fair (IITF) from 14th –

27th November, 2011 at Pragati Maidan, New

Delhi. The range of products displayed at the

theme pavilion will showcase the creativity and

diversity inherent in the Indian handicraft.

Starting from Jammu & Kashmir down to Kerala, the diversity in Indian handicrafts is breathtaking and awe inspiring. Be it wood, stone, metal, leather or fabric, Indian handicrafts encompass all media and provide a rich and colorful world of products with immense beauty and exquisite design. The craftsmen in India have been engaged in making beautiful handicraft items since the ancient period and over time, craft has been infused with new and innovative art techniques and influences, making it more useful and handy and enhancing its aesthetic value.

There is a gap in the perception / potential and the exposure / realisation as far as the Indian handicrafts are concerned. Indian handicrafts are famous for their craftsmanship and exquisite design. However, due to weak market linkage, Indian handicrafts have not realized their true potential.

Theme Pavilion Indian HandicraftsA Tradition Since Centuries

Market Linkage

Thrust to Export

Products on DisplayHouseware,

Decorative & GiftsArtistic stonewaresBoxes - Decorative

Furniture & Home Accessories

Book Cases & ShelvesHome Accessories

Home Textiles, Furnishing,Floor Coverings

Accessories for CurtainsHome Furnishing

Christmas, Decoration,Candles, & Incense Sticks

BasketwareX-mas Cards

Fashion Jewellery,Accessories & Bags

Bags (Paper)Hats & Caps

Cane, Bamboo & Eco-Friendly ProductsArtificial Flowers

Lamps - Cane/Bamboo