TOP 5 DIGITAL MARKETING STRATEGIES FOR HANDICRAFT BUSINESS IN INDIA

Prepared by: Tanusree Mathad Content Writer

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Key Facts About Indian Handicraft Industry

One of the most significant part of Indian small-scale industry is the Handicrafts

Industry

One of the most significant part of Indian small-scale industry is the Handicrafts Industry

Indian handicrafts, Known across the globe for its exquisite tradition, beauty and the culture One of the rapidly booming industries with a growth rate of 15%

Textiles Minister Smriti Irani in Lok Sabha quoted “the exports of handicrafts

have shown an increase of 8.46 per cent in Rupees term in 2015-16 as

compared to previous year”

Total export in India is expected to increase by US$ 3.8 billion by FY 2020-21

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Challenges Faced By Handicraft Industry Creating awareness

Finding a suitable and sustainable market for their

respective products

Inadequate platforms to advertise and publicize

Continuity to explore untapped markets

Digital Marketing- the way forward for Handicraft industry to do business

Top 5 Digital Marketing

Strategies

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Launch Business Website with

Valuable ContentHaving right content in line with your craft business

Website should be appealing, perceptive and user-friendly

Story telling could serve as an important role in boosting your business

Good content with appropriate & impressive images of your craft

Here are few links to create better business website:o 5 Simple Ways to Optimize Your Website for Lead Gen

erationo 100 Tips to Build Better Websites

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Leverage Social Media Channels

for boosting Business

Here are few links to create better Social Media Strategy:o Implementing A Small Business Social Media Strategyo How to Create a Sensible Social Media Strategy for You

r Business

Through social media platforms businesses can have direct communication with their customers

Key aspects are building an community, increase store walk-ins or website traffic, give product info to customers through blogs, contents

Paid ads within your budget in various channels like Facebook, LinkedIn etc based on your target area and audience for greater reach

Social media can help any handicraft business in expanding global reach at a lower cost

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Analyze Other Digital Platforms for Direct Selling

The market horizon has expanded greatly in the last two years and due credit goes to Digital Market aka e-commerce sites

e-commerce websites which are already selling handicraft products like Amazon, Shopcules, craftsvilla.com, Fabfurnish, iCraft, Etsy, ArtfFire etc

Through these platforms manufacturers and distributors are able to sell their products worldwide

These are indeed very useful digital platforms for craftsmen to tap the larger market by way of trading across the globe.

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Develop Your Online Presence

Search engine optimization (SEO) into content as it is one of the best ways to get your handicraft business listed first online

Specializing on niche precise keywords will assist to achieve higher relevance in search engines results for related queries

Use keywords specialized tools like Keyword Planner, Ubersuggest, SEMrush and Searchmetrics’ Keyword Analysis for keyword search.

link buildings- it is required to focus on relevant, authoritative links that drive real traffic.

Here are few links to build SEO strategies for your craft business:

5 Ways Small Businesses Can Compete with Giants in SEO How to Increase Website Traffic with SEO 6 strategies to build links for your small business website in 2016

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Analyze and Experiment

It is essential to understand the effects of online campaigns

Use online tools to figure out conversion rates, revenue per keyword, behavior of visitors to your site, the source of these visitors etc

Metrics are required to know how effective their marketing initiatives have been & one can modify /change strategies accordingly

Constantly monitoring, tweaking and experimenting with newer ideas will eventually give the best outcomes.

Here are few links that may assist you to build Analytics strategy:

Web Analytics Strategies for Small & Large Businesses 6 Google Analytics Tips for Online Marketers and Small B

usiness Owners

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