fail conference 2012: eric kenis
TRANSCRIPT
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fail fast, fail cheaperic kenis, bryofail conference 6/11/12
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Bryo?BRight & YOung• High potential• 18 to 36 y
emBRYO• prestarter• Growth
potentialBRIO• Drive• Ambition
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BRIGHT?
$ € £ 1.000 crazy ideas
In love with my project
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Feasibility : fail fast, fail cheap
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YOUR ELEVATOR PITCH
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FocusKeep on driving on the
right trackKnow where you want
to go
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“Most of all Bryo recognised & increased my entrepreneurship. “ Maarten Vandenbroucke, Gatewing
“Bryo is like a second family to me. It is my feedback and my back-up.” Ciel Berings, Aaltra
“ At Bryo I found my 2 partners. Without them dotOcean would be impossible.” Peter Staelens, dotOcean
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….
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3 main pitfalls for a start-up:
fear of the market lack of financial knowledge
too homogeneous team
Source: Mirjam Knockaert, UGent
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Wrong entrepreneurs team
My friendsOnly engineersNo technology specialistPeople I know already
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Even if you are alone, you need a team
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differences in commitment
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technology + sales + finance
dream team :
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don’t forget to calculate your own time
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my time is worth 50%, your expertise is worth 50%
???
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Will you still manage if …the real cost is twice as high,
the time to market is twice as longfor half of the turnover
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cash is king
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not always smart
smart money is
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market : ‘we prefer to finish our version 3.0 first’
Don’t go too little too late to the market
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market : ‘we have no competitors’
There’s a hole in the market, but is there a market
in the hole?
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market : watch out for exclusivity
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market : careful with a
big company as first customer
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market :
the new Facebook
or a
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The funny thing about regret, is you better regret something you have done than something you haven’t.
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