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Stop Building Now: 3 Lessons Learned Elizabeth Yin FailCon October 24, 2011

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Presentation from Oct 24, 2011 at FailCon, San Francisco. 3 Lessons Learned from building too much technology at my previous startup, Parrotview.

TRANSCRIPT

Page 1: FailCon 2011: 3 Lessons Learned from Building Too Much

Stop Building Now: 3 Lessons Learned

Elizabeth YinFailCon

October 24, 2011

Page 2: FailCon 2011: 3 Lessons Learned from Building Too Much

Background

Page 3: FailCon 2011: 3 Lessons Learned from Building Too Much

Timeline of activities…

June 2007 June 2008 June 2009

Product development

User testing

Sales

Marketing

TOO MUCH BUILDING

Product development

User testing

Sales

Product development

User testing

Marketing

Sales

Product development

User testing

Page 4: FailCon 2011: 3 Lessons Learned from Building Too Much

A fully-featured product

Page 5: FailCon 2011: 3 Lessons Learned from Building Too Much

Lesson #1

Core > Core + Featurest = 0 t = n weeks

Page 6: FailCon 2011: 3 Lessons Learned from Building Too Much

The Maybe

“I might be able to see myself using that…”

Page 7: FailCon 2011: 3 Lessons Learned from Building Too Much

Lesson #2

Maybe = NO

Page 8: FailCon 2011: 3 Lessons Learned from Building Too Much

Sell off a deck

• 5 PPT slides

• MSFT Paint

• No graphic design background

• Friend of a friend email intros

• 15 min phone call

• Sale!

Page 9: FailCon 2011: 3 Lessons Learned from Building Too Much

Lesson #3

You do not need a prototype to get a sale

Page 10: FailCon 2011: 3 Lessons Learned from Building Too Much

It’s a race against the clock

June 2007 June 2008 June 2009

Sales

Page 11: FailCon 2011: 3 Lessons Learned from Building Too Much

Get in touch

•Questions? [email protected]

•Twitter: @launchbit

•www.launchbit.com

mailto:[email protected]

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