fall11 day2-foundation of social media
TRANSCRIPT
Changing The Conversation
9.8.11 - Fall 2011
Instructor: Andrew Hoffman
Building a Foundation
Friday, September 9, 2011
Strong Foundation
Friday, September 9, 2011
Website
Friday, September 9, 2011
Website
Friday, September 9, 2011
Foundation Is Key
Friday, September 9, 2011
NOTHING YOU DO ON ANY OF THESE MATTER WITHOUT IT
Friday, September 9, 2011
Friday, September 9, 2011
Friday, September 9, 2011
YouTube
Friday, September 9, 2011
Blogs
Friday, September 9, 2011
Micro Sites - Campaigns
Friday, September 9, 2011
Foundation Is Key
Friday, September 9, 2011
What Makes For a Good Foundation?
Friday, September 9, 2011
PURPOSE - Why does this website need to exist?
What Makes For a Good Foundation?
Friday, September 9, 2011
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
What Makes For a Good Foundation?
Friday, September 9, 2011
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
What Makes For a Good Foundation?
Friday, September 9, 2011
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
What Makes For a Good Foundation?
Friday, September 9, 2011
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
What Makes For a Good Foundation?
Friday, September 9, 2011
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
What Makes For a Good Foundation?
Friday, September 9, 2011
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
What Makes For a Good Foundation?
Friday, September 9, 2011
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
SECURITY - Your Organization’s operations will dictate this function
What Makes For a Good Foundation?
Friday, September 9, 2011
Evolution Of The Web
Friday, September 9, 2011
Why Blog?
Friday, September 9, 2011
IT’S PERSONAL - Tell your story as you see it
Why Blog?
Friday, September 9, 2011
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
Why Blog?
Friday, September 9, 2011
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
Why Blog?
Friday, September 9, 2011
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being
Why Blog?
Friday, September 9, 2011
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being forced upon them.
Why Blog?
Friday, September 9, 2011
IT’S PERSONAL - Tell your story as you see it
CONTENT - You can become or take the position of an expert or thought leader
FREQUENCY - It’s so easy to keep updated & share. Also, immediate.
CHOICE BASED - They allow people to choose your content rather than it being forced upon them.
INTERACTION - Can create a two-way conversation
Why Blog?
Friday, September 9, 2011
Blogging Platforms
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WHO HAS SET UP A BLOG?
WHO NEEDS HELP?
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OVERVIEW
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SCHEDULED POSTSTAGGING POSTSCATEGORIZING POSTSHAVE A COMPLETE PROFILEDESIGN & LAYOUT MATTERLOOK AT YOUR TRAFFIC STATSMAKE IT INTERACTIVELINK TO YOUR SOCIAL MEDIA ACCOUNTS
Things To Consider
Friday, September 9, 2011
Purchasing Themes
Friday, September 9, 2011
http://www.bikerumor.com/ - Independent Cycling Reviews
http://donmilleris.com/ - Official Blog of Author Donald Miller
http://jeremycowart.com/blog/ - Professional Photographer
http://graceinukraine.wordpress.com/ - Church Mission Trip to Ukraine Blog
http://www.fatcyclist.com/ - Cycling Blog With Cancer Fighting Message/Purpose
http://michaelhyatt.com/ - CEO of Thomas Nelson Publishing
http://kristof.blogs.nytimes.com/ - Nicholas D. Kristof - New York Times
http://sethgodin.typepad.com/ - Author Seth Godin
http://garyvaynerchuk.com/ - Author & SM Guy - Gary Vaynerchuk (Great Video Blogger)
http://www.venturethere.com/ - Adventure Themed Blog
http://blog.ogilvypr.com/ - Official Ogilvy PR Blog
http://www.startsomethingthatmatters.com/ - Official Blake Mycoskie Blog - TOMS Shoes
http://rachelheldevans.com/ - Rachel Held Evans - Influential Female Blogger
http://contagiouscommunity.wordpress.com/ - Collaborative Blog
http://stephanbauman.com/ - CEO of World Relief
http://fivewords.mckinney.com/ - Mckinney Advertising Agency Blog
http://hardlynormal.com/blog/ - Mark Horvath - Homeless Advocate & Activist
http://www.boston.com/bigpicture/ - Photo Blog by Boston Globe
Blog List
Friday, September 9, 2011
๏Create a Blog & Post Your URL in Facebook๏Create a Twitter Account & Post in Facebook๏Start Tweeting & Using HashTag #HUSM11 ๏Write a Blog Post on Your Feelings Towards
Blogging
๏Keep Reading Your Books๏Use Social Media Guide as a Resource
Assignments for 9.15
Friday, September 9, 2011
Photo Credits
Brick Wall - http://www.flickr.com/photos/imagesbybay/4837194189/sizes/l/in/photostream/
Friday, September 9, 2011