falling off a blog: branding social media and why you should write more
DESCRIPTION
Personal brand. Leveraging social media. And how (and why) you should turn your whole business into a content marketing machine.TRANSCRIPT
Falling off a blogBranding
social mediaand why
you should write more
Today’s top stories• Your brand
o Tips for success
• Content marketing
o Think like a magazine
• Social media
o World went and changed
Your brand
o Tips for success
1.Get your story straight
2. Get a new skill
3. Know your niche
4.Personal = professional
\ \Content is King5.
Social mediaoWorld went and
changed
Social is dead
• The big data crunch
• Snapchat• Money
Social is infrastructure
Content marketing
o Think like a magazine
\ \Content is Kingagain
Blogging basics- Lists- Word counts- Version control
Think outside the blog
Any Questions?