fanvertize app concept
TRANSCRIPT
the
App
Setting up a profile with name, picture
and contact information gives
the app a community feel.
Profile will also include Fanvertize
accomplishments such as points and
badges awarded as a way to drive
individual competition.
Included in the profile are things like:
-Favorite Teams
-Favorite Bands
-Favorite Clubs
to better use our fans for targeted
marketing campaigns.
Profile
As part of the initial profile setup,
Fans will sync each of their social networks
login and password information into the app.
Share
1. Search for and sign
up for game. See details
like
-how many are wanted.
-see who else is going
-campaign specifics
(what do I have to do?)
-see how many stars
Fans can earn.
2. Commit to go
click I’m In.
vs.
September 12, 2012
Fenway Park
Boston, MA
7:10pm 14 Fans
Needed
Seats
Taken
I’m In!
Search
sports
Search
Search by
venue
Search by
event
Search
Push notifications keep Fans engaged
by sending up-to-the minute updates.
They just make a Fan’s life easier.
Including:
-New game added in your area.
-New Badges unlocked.
-The Scoreboard updates.
-Deals, coupons, and discounts.
Using the zip code search
function, Fans can find games
when they are on vacation, or out
of town on business.
Push Notifications
Games Find
When the Fan arrives at the venue
They Check In, similar to
Gym Pact and Foursquare,
using maps, geotagging,
And Time stamp to
verify their location.
See others that are checked in at the same
game.
See their profile, points, talk smack to ‘em.
Check In
Once you have checked into
the game, the electronic ticket
unlocks in Passbook allowing
entrance into the game.
Like doctors offices, cancellation
must be 24hrs in advance or
we’ll charge you for the ticket.
Electronic TICKETS
To ensure to our client
that we are actively promoting
the brand at the venue, this
feature reminds the Fan of their
agreement to promote the brand
through pictures and video at
the ballpark, arena or stadium.
Goes to the
Fanvertize app
Alerts
Snap a quick pic, or take a quick video
right inside the app.
Photo and Video In App
By using the app we can ensure the
correct message is being conveyed by
embedding code that includes
Fanvertize, the promotional brand, the
teams, and the venue.
great time with my boyfriend@frankjones.
Shout out to @fanvertize @redbull
#texasrangers #newyorkyankees
#theballpark
CODE Custom
Custom Photo Skins Fans can choose from a few
pre-made advertising transparencies
when taking an in-app picture. .
This is customized feature for the advertiser to share an offer, promotion or message
great time with my
boyfriend@frankjones.
Shout out to @fanvertize
@redbull #texasrangers
#newyorkyankees
#theballpark
I Love FREE Red
Bull. Get Yours Here
This becomes a banner ad on the
individual Fan’s Facebook and twitter
pages.
Social Media Focused
4 tweets
4 posts
4 pictures
4 videos
We require Fans
to take pictures
using Instagram,
post on Facebook,
upload video to YouTube,
and tweet on twitter,
we are simultaneously driving
online traffic for our
Individual brand promotion
and our brand partners.
4 posts x 4 social networks
16 Unique Posts per Fan per Game
Unique User
Generated
Content
Check it out
Hey hey hey, You
earned the
Tick-Tick-Boom
Card
Smack Yo Friends
“Gamification”
Like Foursquare Badges
Fanvertize Cards are awarded for successfully
completing campaigns.
Scoreboard Ranks Fans based upon completion of
successful campaigns, encourages
competition, allows Fans to earn
better seats at upcoming games,
as well as REWARDS.
Rewards Fans earn rewards, deals,
offers, by acquiring and
accumulating points, like Viggle.