farmexpert partener pentru farmaciile independente
DESCRIPTION
Farmexpert Partener pentru farmaciile independente. Evolutie numar farmacii – clienti Farmexpert. Clientii Farmexpert sunt in majoritate covarsitoare farmaciile independente. Top farmacii lant. 1.700 de farmacii lant Cresterea anuala 10%-20%. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Farmexpert Partener pentru farmaciile independente](https://reader035.vdocuments.net/reader035/viewer/2022081420/56815ef8550346895dcdb71f/html5/thumbnails/1.jpg)
Farmexpert
Partener pentru farmaciile independente
![Page 2: Farmexpert Partener pentru farmaciile independente](https://reader035.vdocuments.net/reader035/viewer/2022081420/56815ef8550346895dcdb71f/html5/thumbnails/2.jpg)
Evolutie numar farmacii – clienti Farmexpert
2012 2013 YTD 2014
98.2% 98.1% 96.8%
1.3% 1.7% 2.9%0.5% 0.2% 0.3%
% categorie clienti Farmexpert
Farmacii Independente Lanturi localeLanturi nationale
Clientii Farmexpert sunt in majoritate covarsitoare farmaciile independente.
![Page 3: Farmexpert Partener pentru farmaciile independente](https://reader035.vdocuments.net/reader035/viewer/2022081420/56815ef8550346895dcdb71f/html5/thumbnails/3.jpg)
![Page 4: Farmexpert Partener pentru farmaciile independente](https://reader035.vdocuments.net/reader035/viewer/2022081420/56815ef8550346895dcdb71f/html5/thumbnails/4.jpg)
Top farmacii lant
480>400
>214>150 125 >120 >100 80 54
Top farmacii lant
Nr. Farmacii
1.700 de farmacii lant Cresterea anuala 10%-20%
Sursa: Zf Corporate, site-uri oficiale lant farmacie
![Page 5: Farmexpert Partener pentru farmaciile independente](https://reader035.vdocuments.net/reader035/viewer/2022081420/56815ef8550346895dcdb71f/html5/thumbnails/5.jpg)
![Page 6: Farmexpert Partener pentru farmaciile independente](https://reader035.vdocuments.net/reader035/viewer/2022081420/56815ef8550346895dcdb71f/html5/thumbnails/6.jpg)
Programul Vivat
Singurul concept unitar de marketing destinat farmaciilor
independente!
![Page 7: Farmexpert Partener pentru farmaciile independente](https://reader035.vdocuments.net/reader035/viewer/2022081420/56815ef8550346895dcdb71f/html5/thumbnails/7.jpg)
7
![Page 8: Farmexpert Partener pentru farmaciile independente](https://reader035.vdocuments.net/reader035/viewer/2022081420/56815ef8550346895dcdb71f/html5/thumbnails/8.jpg)
Primele campanii Vivat au demonstrat ca piata farmaciilor independente din Romania avea nevoie de o campanie de marketing integrata. Vivat a dovedit ca este solutia de promovare si diferentiere de care acestea aveau nevoie.
VIVAT este un program ce cuprinde 8 campanii sezoniere de promovare a produselor fara prescriptie medicala.
![Page 9: Farmexpert Partener pentru farmaciile independente](https://reader035.vdocuments.net/reader035/viewer/2022081420/56815ef8550346895dcdb71f/html5/thumbnails/9.jpg)
9
![Page 10: Farmexpert Partener pentru farmaciile independente](https://reader035.vdocuments.net/reader035/viewer/2022081420/56815ef8550346895dcdb71f/html5/thumbnails/10.jpg)
Vivat in cifre
Peste 800 de farmacii independente participante in program, la nivel
national;
Peste 150 de branduri diferite prezente in campaniile deja derulate;
Vizibilitatea brandului prin intermediul presei locale;
Campanie radio si TV;
Website dedicat cu cele mai noi informatii de sanatate ce atrage peste
80.000 de utilizatori in fiecare campanie - www.vivat-familia.ro;
![Page 11: Farmexpert Partener pentru farmaciile independente](https://reader035.vdocuments.net/reader035/viewer/2022081420/56815ef8550346895dcdb71f/html5/thumbnails/11.jpg)
11
![Page 12: Farmexpert Partener pentru farmaciile independente](https://reader035.vdocuments.net/reader035/viewer/2022081420/56815ef8550346895dcdb71f/html5/thumbnails/12.jpg)
Avantajele programului Vivat
Servicii integrate de comunicare si promovare oferite farmaciilor independete: promovare online promovare in presa scrisa, TV si Radio evenimente de promovare mecanisme de atragere a clientilor in farmacii si fidelizarea
acestora.
Putere de negociere insemnata cu producatorii.
Unic Acoperire nationalaKIT-ul perfect Focus pe calitatea implementarii Promovare
![Page 13: Farmexpert Partener pentru farmaciile independente](https://reader035.vdocuments.net/reader035/viewer/2022081420/56815ef8550346895dcdb71f/html5/thumbnails/13.jpg)
Multumim!