fashion and editorial photography

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Post on 06-May-2015



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  • 1.Fashion and Editorial Photography Overview of the Genres

2. What is Fashion? Fashion is about selling a lifestyle This can be through clothes or accessories Fashion is often aspirationalImages by Bruno Dayan 3. Images by Eric Frideen 4. Images by Kevin Mackintosh 5. Image by Phil Poynter 6. Images by Bruno Dayan 7. Images by Kevin Mackintosh 8. Image by Phil Poynter 9. Images by Bruno Dayan 10. Image by Phil Poynter 11. Image by Kevin Mackintosh 12. Images by Bruno Dayan 13. Images by Kevin Mackintosh 14. Images by Eric Frideen 15. Image by Kevin Mackintosh 16. Image by Phil Poynter 17. What is Editorial? Editorial is concerned with a theme It can be supported by text to tell the story But it has to have a strong narrative structure, regardless of whether or not text is relevant Sometimes Reportage (stories of public interest) are presented in an editorial format Editorial formats include: printed magazine an e-zine or online blog format 18. Reportage story appearing in editorial feature about Japans Fukushima Tsunami 19. Another example of reportage in an editorial format: Kulture Magazine 20. Kulture Magazine: editorial feature about bulldozing of illegal immigrants camp in Spain, reportage public interest story in magazine format 21. What about Commercial? Commercial is all about selling the product Convincing the viewer that they cant live without that particular item Persuading the audience to go out and purchase that must have product 22. Images by Rory Lewis 23. Images by Rory Lewis 24. Genre cross - over Fashion Editorials are evident in magazines But the images have to link to tell a story The narrative has to flow and be clear Some commercial products are disguised to appear in editorial pieces as a way of sub consciously persuading the viewer to purchase an item, usually supported by text, this is what the industry label an advertorial 25. Ford SMAX advertorial 26. Feature Editorials Images to accompany text Typically found in Lifestyle and Sunday Supplement Magazines 27. Jana Cruders work successfully mixes commercial with fashion and fashion with editorial, producing stylized and sometimes quirky visual narratives