Photographer by Tiva Piola . Stylish by Jesika Aprilia and Nurul Latifa . Model by Ivan Nugraha Pradana . Place at Blue Building -

Tendean Jakarta

/ FITCH DENIM /It was cool & casual for man

Part of Fashion

/ The word ‘jeans’ comes from the French phrase ‘bleu de Genes’ meaning ‘the blue of Genoa’ /

/ The denim fabric originated in the French town of Nimes and owes its name to the location, which was quickly known as ‘denim’ abroad /

/ For a long time, it was largely worn by workers but become popular in American Pop Culture when jeans became symbolic of

protest against conformity /

/ Worn by teenagers and young adults they were often refused admission to movies, restaurants and other everyday haunts when

wearing them /

/ Today jeans are a staple of everybody’s wardrobe and often a key element in seasonal trends and fashion around the world. Each

season brings with it new cuts, features, treatments and embellishments. To see what denim trends are taking the world by storm today /

FITCH DENIMPart of Fashion

It was cool & casual for man