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Fast Forward to FunNovember 12, 2018

Patrick Michael, Sega Amusements International

Kyle Berger, Betson Enterprises

Steve Paris, Elaut USA, Inc.

Jim Bennington, Lucky Strike Entertainment

Moderator – Nick DiMatteo, Dave & Buster’s

Game SoftwareNovember 12, 2018


SoftwareWhat goes into making a successful game?


TOP SECRET

NON-DISCLOSURE

NO PHOTOGRAPHY

THERE IS A SECRET FORMULA



C8H10N4O2 + (NaCl + H2O )

T(n-IAAPA)


CAFFEINE + SWEAT & TEARS

TIME REMAINING BEFORE IAAPA

Software

CONCEPT

4 Basic Questions

• Who is it for?

• What is new/unique?

• What 3 keywords describe it?

• How do you play it?

Three Key Words

• Casual

• Fast paced

• Metal


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Software

FEASIBILITY “Basic R & D”

• Test Rigs?

• Prototyping?

• Software?

• Play Testing?


Software

DESIGN

• Game Design Document (GDD)

• Storyboards

• Game flow

• Operating

• Design Review (Hardware)

• Controls

• Development Kits

• Cabinet features




DEVELOPMENT

• Prototype (Vertical Slice)

• Internal Test

• Alpha

• R & D Test

• Beta (Feature Complete)

• Site Test

• Release Candidate

• QA Site Test

• Gold Master (Package)

• Manufacturing

Develop

Test

Develop

Test

Develop

Test

Package

Release

SoftwareTargeting games to demographics

Key Questions

• Who will play your game?

• Where will they play your

game?

• Is your game inclusive?

• How can it be more….


Understand your players

• Watch

• Listen

• Analyse


Create positive reinforcement for casual players

• Progression

• Instant Gratification

• Experiential Gameplay

DAYTONA® is a registered trademark of the International Speedway, Inc. and licensed to International Speedway Corporation.


Don’t Forget Your Core Players

• Depth for those who look

• Achievements

• Special Techniques

• Unlockable content



Learn from Your Mistakes

• Document everything

• Post mortem every game

• Constantly refine standards


Empower the Operator

• More options

• Recommend Settings

• Customise for:

• The Territory

• The Location

• The Event

Business SolutionsNovember 12, 2018

Kyle Berger, Betson Enterprises

What is the right type of game room for my business?

• Vision• Additional attractions• Market• Demographics• Game room space, location within facility• What revenues are projected for the facility?

Right Size the Game Room

• Determine appropriate number of games and player stations by:• Looking at game revenue potential• Evaluating space availability

• Determine whether you want:• Redemption or non-redemption• Attended or unattended

• Look at employee bandwidth and costs:• Technical needs (cleaning and repairing games, replacing merchandise,

servicing games)• Customer needs (redemption counter attendant, game room staff)

3rd Party Solution or Do It Yourself?Choosing a 3rd Party Solution

• When to choose a 3rd Party Solution• You don’t have the technical skills• You don’t have the funds or financial ability• You don’t have the time to dedicate to operating the room

• What will a 3rd party provide?• Typically work in smaller game rooms• Sometimes provide card system, sometimes work on tokens/quarters• Provide on-site service• Provide game rotation• Can help with merchandise/prizes, and sometimes with game room staffing

3rd Party Solution or Do It Yourself?Choosing to Do It Yourself

• Optimize game room selection and mix of categories

• Determine technician and staffing needs

• Determine what kind of payment system you need

• Determine right number of games and appropriate budget

How to Pay for the Games?

• Cash in advance

• Extended payment terms (open account)

• Traditional financing

• Leasing

Sources of Financing

• Local lenders• You may already have relationship with them• They know your business• They may not understand our world as well

• Industry lenders• Understand our business very well• Value experience and “skin in the game”

• Direct lenders• Lenders for their own products• Manufacturers or distributors (limited number offer financing)• Can get comfortable more easily than bigger banks

Game HardwareNovember 12, 2018

Steve Paris, Elaut Operations

What makes a game most appealing?

• Simplicity

• Bells and Whistles

• Competition

• Winner, Winner, Chicken

Dinner

What makes a game most appealing?

• Stop a Light

• Drop a Ball

• Shoot a Coin

• Throw a Ball

• Spin a Wheel

• Swing a Mallet

Simplicity is key!

Stop a Light

Drop a Ball

Shoot a Coin

Throw a Ball

Spin a Wheel

Swing a Mallet

Bells & Whistles– Light shows that grab their attention

– Colors and Graphics

– Game Sounds

• Attract mode

• Game play

• Properly placed sounds

CompetitionA game that has a

competitive nature

creates a whole

new experience

Winner, Winner, Chicken Dinner

The more frequently people are winning the more

they stay engaged and play.

How does hardware impact the game

experience?

• Position of controls

• Size matters!

• Display properties

• Put the player in the

game

Size Matters!

• Position of controls

– Demographic matching

– Physical presence

Display Properties

See the action!

Put the Player in the Game•VR

• Immersing the player into the experience

•Environmental cabinets

We are together a part of something larger

than a collection of individuals

– Communicate the vision

– Do it with them, don’t just tell them to do it

– Give them a voice

Leading Your Team to be Impactful

Box to Box - OperationsNovember 12, 2018

Jim Bennington, Lucky Strike Entertainment

BOX TO BOX: ADJUSTING TO THE MARKET

The Art & Science of Thinking INSIDE the Box…

EQUIPMENT: EVALUATING & IMPLEMENTATION

“How do you know what to put in the room?”

-Does it FIT? Literally!-Will it go thru the door?-Does the game compliment the space?-Does the games placement make sense?-Does the game meet Municipality requirements?-Does the game resonate with out guests?-What are the market influencers?-What infrastructure concerns impact placement?

GAME CARDS:SELLING FUN

• MAXIMIZE GAME CARD SALES OPPERTUNITIES IN EVERY REVEUNE CENTER

• DO NOT SACRIFICE THE VALUE

• OF PLAY TO SELL A BURGER!

• BUILD IN NATURAL UP-SELLS

• GAMES ARE NOT LOSS LEADERS

• BUILD YOUR BRAND ON INTEGRITY

• PLAY TO THE CROWD YOU WANT,

NOT THE CROWD YOU HAVE

CROSS PROMOTEARCADE SALES IN

EACH REVENUE CENTER

CREATE FLOW & TRANSITION POINTS THAT

LEAD TO THE ARCADE

BUILT INTO THE D.N.A.

RETURN

• P/L IMPACTS

• LABOR POOL SKILL SET

• UNIQUNESS OF THE GAME

ON / OPERATION

• LABOR IMPACT

• MAXIMUM THROUGHPUT

• SEASONALITY

INVESTMENT

• PLANNING

• CONSTRUCTION

• EXECUTION

PEOPLE• “HIRE SMART OR MANAGE

TOUGH”• GUEST ENGAGEMENT/RECOVERY• STRATIGIC VENDOR RELATIONS

OPERATIONS• EASY TO EXECUTE• LABOR IMPACTS• HOURLY STAFF BUY-IN

PROFIT• “IF YOU CAN’T MEASURE IT, YOU

CAN’T MANAGE IT”• “ORDER IT WELL, RECEIVE IT

WELL & USE IT WITH INTENT”• MANUFACTURE SUPPORT

P.O.P. R.O.I.

Fast Forward to FunQuestion & Answers


Kyle Berger, Betson

Steve Paris, Elaut

Jim Bennington, Lucky Strike

Moderator – Nick DiMatteo, Dave & Buster’s

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