fastest way to start marketing automation
TRANSCRIPT
Take the EscalatorThe Fastest Way to Start Marketing Automation
Parts
Marketing automation includes a number of
moving parts for a successful automated marketing campaign.
You must learn them all.
SharpenSharpen your marketing
knowledge. Educate yourself - learn what
works and what doesn’t. Knowledge is power.
Basics
Learn the basics, walk before you run. Become familiar with marketing automation and what
you want to accomplish. Take steps one at time.
What is email marketing?
What is a drip campaign?
What is automated marketing?
TrainingInvest in training and development of your
marketing skills.
Learn from others.
Campaign
Build your first campaign and put your
learning to practice:
• Create Strategy • Design Landing Page • Write Emails • Build Workflow • Measure Results
AnalyzeAnalyze your results
from your initial campaign. Metrics help
you design better marketing campaigns.
OptimizeOnce you have a good understanding of your entire process you can being to optimize your
various elements.
