fat barrel wine company

Welcome to the FAT BARREL ™ Stellenbosch Brand Pitch

The Quick Facts:• My name is Bob Lynde.• I am the founder and owner of FAT BARREL WINE COMPANY.• FAT BARREL™ was founded in 2007, two years after resigning my

directorship and selling my interests in Cape Classics™, and selling my Portland, Oregon-based wine distribution company.

• I first travelled to South Africa in 1992 and have split my time between here and there for the past 25 years.

• In that time I have run 5 different distribution companies: 2 in Oregon, 1 in Arizona and 2 in New York, running the gauntlet of 5 to 20 staff.

TAKE AWAY… “I get it … after 25 years of professional investment … I get it.”

• Today, FAT BARREL WINE COMPANY produces 12 brands and numerous “B.O.B” brands. (Buyers Own Brands / Private Labels), depleting 14,000 cases per annum in NY/NJ alone.

Let’s spend the next 10 minutes talking about FAT BARREL™ – Stellenbosch, the company’s namesake estate-grown Wine of Origin Stellenbosch range.

FAT BARREL ™ - Stellenbosch

5 SKU’s - the company’s namesake brand Estate grown, Wine of Origin Stellenbosch Fresh whites & barrel-AND-bottle-aged reds

The Good News:

Fat Barrel Stellenbosch

Sauvignon Blanc 2015


Chardonnay 2015


Shiraz 2014

Fat Barrel Stellenbosch Cabernet Sauvignon

2013

Fat Barrel Stellenbosch OTB

2013

Item Code FTB5000WC FTB5100WC FTB5300WC FTB5200WC FTB5400WC

70 Cases

$ 5.25/Bottle $ 63.00/Case

$ 5.25/Bottle $ 63.00/Case

$ 5.25/Bottle $ 63.00/Case

$ 5.25/Bottle $ 63.00/Case

$ 5.25/Bottle $ 63.00/Case

140 Cases $ 5.15/Bottle $ 61.80/Case

$ 5.15/Bottle $ 61.80/Case

$ 5.15/Bottle $ 61.80/Case

$ 5.15/Bottle $ 61.80/Case

$ 5.15/Bottle $ 61.80/Case


$ 5.00/Bottle $ 60.00/Case

$ 5.00/Bottle $ 60.00/Case

$ 5.00/Bottle $ 60.00/Case

$ 5.00/Bottle $ 60.00/Case


$ 4.90/Bottle $ 58.80/Case

$ 4.90/Bottle $ 58.80/Case

$ 4.90/Bottle $ 58.80/Case

$ 4.90/Bottle $ 58.80/Case

$13.99 - $12.99 – Target Retail w/30%+ Wholesale & Retailer Margins

Add $10.00 / Case to the 210 CASE Price for FOB NJ – Ex: Western Carriers Purchases.

DI Max Cost Suggested Wholesale Wholesale Margin Retail Price Retail Margin $6.00 $10.00 40.00% $14.99 33.28% $6.00 $9.33 35.69% $13.99 33.30% $6.00 $8.67 30.79% $12.99 33.25% $6.00 $8.00 25.00% $11.99 33.27%

Direct Import Order Minimum = 210 CASES (70-case Pallets)

Direct Import Margins Based on Max of $12.00 / Case Inbound Freight

Better News … Cool Case-Pack & Retail POS

BRANDED CRAFT CASE PACK

Lightweight Xanita Fibreboard, Pre-Cut & Easily Assembled at Retail Location

The Best News …

• 25 Years of professional growth and friendships has enabled FAT BARREL ™ – Stellenbosch to build an impeccable team of vinicultural and wine marketing professionals.

David Hutton, General Manager FAT BARREL-SA (Pty) Ltd.

Jacques Maree, Viticulture & Cellar Assistant Chris Keet, Winemaker & CellarmasterNico Walters, Viticulturist

Let’s Taste: FAT BARREL™ Stellenbosch 2013 OTB

You Paid $12.99….do you feel like you got a good deal from your retailer…?

34% Cabernet Sauvignon33% Merlot

33% Cabernet Franc

FAT BARREL™ Stellenbosch 2013 OTBShelf Talker

Fat Barrel’s 2016 resolution …

“To be your most profitable supplier – not your largest supplier.”

THANK YOU!

fat barrel wine company

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