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TRANSCRIPT
History
Coca-cola is made by John Pembartan in 19 century.
Over time, Coca-Cola earned a place on the world market leader for soft
drinks.
Product quality
Resource orientation
Customer orientation
Product range
Market share
Advertising
Cost
Competitive success factors
THE BEGINING
Therefore it's time Coca-cola to become more than just a soft drink and the client to
make a choice
BE A BETTER PERSON
BE A BETTER PERSON
the little things in
life
lifestyle more than cause
users - look deep into their
hearts and souls
NEW PRODUCTS
Coca – Cola By FERRE
Coca – Cola Ice Cream Coca – Cola By Cavalli
Coca – Cola By Lagerfeld
CONCLUSION
Coca-cola has many products. Nowadays it’s important the message, which one brand carrying. It’s important the promise, which one brand gave to the client. For that by the message “Be a better person” Coca-cola will make the client to look in the little things in life!!!