fayetteville a&p commission agenda - feb. 15, 2011

8/7/2019 Fayetteville A&P Commission Agenda - Feb. 15, 2011

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AGENDA

ADVERTISING AND PROMOTION COMMISSION

February 15, 2011 2:00 p.m. Fayetteville Town Center

I. Call to Order – Chairman Maudie Schmitt

II. ReportsA. Approval of Minutes for January 10 , 2011 regular monthly meeting

B.

Financial Report1. HMR Revenues – Marilyn Heifner2. Financial Statements - Keith Glass

3. Update from City Attorney re: delinquent tax collection efforts – Kit

WilliamsC. Clinton House Museum Report -

D. Visitor Bureau Report –

E. Town Center Report – Sandra Bennett

F. Executive Director Report – Marilyn HeifnerG. Advertising Agency Report – Mike Sells

III. Old Business

IV. New Business

A. Approval to go out for bids for carpet, paint, etc for remodeling of TownCenter

V. Adjourn



A new report for 2011 for the convention Visitors Bureau will show sales leads booked and lostbusiness. In December 2010, 8 meetings were booked for an estimated economic value of $612,222.00. Three meetings were lost (this represents $599,271.15 in lost economic impact).

A convention calendar for December 2010, January 2011 and February 2012 will show

economic data to commissioners relative to visitor spending.

The Visitor Store had a 139% increase over December 2009 sales. Average monthly sales in2010 was $2,444.54 compared with 2009 average monthly sales of $1,554.03.

TOWN CENTERDecember collections were $23,144.59 a 8% decrease from 2009. The returned sales contractsfor 2010 was up 2% over 2009 events. This should result in increased sales and attendance in2010.

EXECUTIVE DIRECTOR REPORT

For the third consecutive year, the Arkansas baseball team has finished second nationally inattendance, as a school record 292,734 fans attend the 2010 season at Baum Stadium. LSUranked #1 with 394,900 fans.

Ad sales for the Fayetteville Guide are continuing. Approximately 10,000 additional guides willbe printed and will be distributed to all Fayetteville residents.

Restaurnat Week is scheduled for February 17-27. Five Nook e-books will be given to luckyrestaurant week participants and to the server who gets the most entries.

Jill Oyler, an intern is working on a new living history tourism project – stories aboutFayetteville citizens who have built our city. We are cooperating with the Washington CountyHistorical Society and the NWA Genealogical Society. Jill is researching possible candidates forour project.

Marilyn is working on the Find it in Fayetteville campaign with the Chamber and the City.Sponsors are being sought for a Find It in Fayetteville Habitote bag.

ADVERTISING AGENCYJade Gustin reported for the Agency on progress of projects. They are finishing out the 2010marketing plan. Currently in production is the Fayetteville Guide (profiles), the Gallery Guide,and the Trails Guide. Also to be updated and printed are the Clinton House Museum brochure,the Historic Walking Tour, and the All Seasons Trail.

Restaurant Week is scheduled for February 17-27, 2011. The Agency is working with Mutual of Omaha to schedule their van here in May for the My “AHA” Moment tour. They will only be in25 cities nationally.



OLD BUSINESSNone

NEW BUSINESSNone

Maudie announced that Café Rue Orleans is 10 years old today.

There being no further business, the meeting was adjourned.

Respectfully submitted,

Marilyn HeifnerExecutive Director



Current Year HMR Collected (2120.0912.4101.00) 170,524.12$

Prior Year Collected (2120.0912.4101.01) 9,021.68$First Security Investment Interest Revenue (2120.0912.4708.00) 1,737.58$

Total Revenues 181,283.38$

Annual Bond Audit Expense (2120.9120.7602.60) -$

Collection Expense (2120.9120.5333.00) (3,590.92)$

Bank of OK Quarterly Fee (2120.9120.5712.00) (1,125.00)$

Town Center Bond Payment (2120.9120.5712.00) (56,304.00)$

2008 Property Taxes on Town Center (2120.9120.7602.60)

Total Expenses (61,019.92)$

Total Check to A&P 120,263.46$

Advertising and Promotion CommissionFor month of January 2011



City of Fayetteville, Arkansas

Monthly HMR Tax Collections 2007-2010

2007 2008 2008 2009 2009 2010 Total Total Change Over Total Change Over Total Cha

HMR Taxes HMR Taxes Prior Year HMR Taxes Prior Year HMR Taxes Pr

January $166,620 $174,005 4.43% $166,214 -4.48% $166,645

February $150,088 $158,693 5.58% $167,141 5.32% $143,940

March $157,317 $172,804 9.84% $180,027 4.18% $172,662

April $171,562 $183,672 7.06% $191,542 4.28% $187,730

May $165,779 $175,064 5.60% $190,320 8.71% $185,096

June $177,594 $194,447 9.49% $190,237 -2.17% $184,371

July $173,079 $188,253 8.77% $180,944 -3.88% $196,323

August $160,560 $174,648 8.77% $167,897 -3.87% $180,741

September $172,373 $190,244 10.37% $176,463 -7.24% $184,471

October $180,324 $187,125 3.77% $189,728 1.39% $195,169

November $185,111 $197,814 6.86% $190,887 -3.50% $213,494

December $170,506 $174,682 2.45% $174,568 0.00% $171,511

Total $ $2,030,913 $2,171,451 6.92% $2,165,969 0.00% $2,182,155

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CLINTONHOUSEMUSEUM MONTHLYREPORT JANUARY 2011

The Clinton House Museum had a total of 99 visitors in January 2011. Despite closing for

inclement weather, we had an extraordinary amount of visitors in the remaining days. The

University of Arkansas hosted a group of Vietnamese students from across the country duringtheir winter breaks. Many of these students were eager to see the House, learn about the “Early

Clinton Years’, and also express their gratitude toward the Clinton Administration.

The E. Faye Jones property on Hwy 16 has been recently purchased by Stephanie Zhyr, of

Albuquerque, NM. She is eager to preserve the Clinton Legacy and we are discussing possible

tours and other marketing ideas.

A redesign of a the brochure for the Museum will include the First Ladies Garden and the visit

by President Clinton this past August. The spring will launch fundraising efforts in the form of

a Buy-A-Brick Campaign and an Engraved Stone Paver Campaign with quotes of First Ladieswhich will be used to establish a rock walkway in the Garden. We are also developing exhibits

featuring the former owners of the House – H.H. “Scotty” Taylor, Gilbert and Bo Swanson, and

Dr. Warren Gifford.

UPCOMING EVENTS:

February 21st

Annual President’s Day Trivia Contest

February 24th

Group Tour – Specialty Programs – Mena, AR



Sales Leads by Date Issued

January 2011 Meeting Dates Decision Date Attend Peak

Dudley Thunder Series 04/15/2011 200 25

Adult Softball Tournament 04/17/2011

B.E.S.T Baseball 06/09/2011 1,000 500

Hawg Showcase 06/12/2011

B.E.S.T Baseball 07/26/2011 400 200

World Series (16 yr. olds) 07/31/2011

GRAND TOTAL 3 Meetings 1,600

Definite Bookings By Booking Date

January 2011 Meeting Dates Attnd Peak

Dudley Thunder Series 04/15/2011 200 25

Adult Softball Tournament 04/17/2011

Southwest Tours 05/11/2011 50

05/13/2011

B.E.S.T Baseball 06/22/2011 200 60

Hawg Classic - Dave Van Horn Team Baseball Camp 06/26/2011

VYPE 06/24/2011 1,500 800

7 on 7 Select Football Tournament 06/26/2011

B.E.S.T Baseball 07/26/2011 400 200

World Series (16 yr. olds) 07/31/2011

All Sports Productions 12/10/2011 1,000 50

Fayetteville Half Marathon 12/11/2011

UA Track and Field 02/22/2013 250 100

SEC Indoor Championships 02/24/2013

UA Swimming & Diving 2015 TBA 1,000 400

SEC M/W Swimming & Diving

UA Track and Field 2015 TBA 250 100

SEC Indoor Championships






SEC M/W Outdoor Track & Field Championships


SEC M/W Cross Country Championships



UA Tennis 2019 TBA 250 100SEC Men's Tennis Championship



UA Tennis 2020 TBA 250 100

SEC Women's Tennis Championship

16 Meetings 6,850

Lost BusinessMtg Dates Attd

US Beef Corporation 02/09/2011 50

Arby g g's Franchisee Re ional Meetin 02/10/2011combined event with Tulsa region

Arkansas Activities Association 10/28/2011 250

State Volleyball Championship 10/30/2011Will rebid for '12 when FHS has new gym.Lost To: Cabot

2 Meetings 300



Convention Calendar

Meeting Dates

Attendance/ Peak/Rooms

Headquarters

January 2011

1/1/2011

Fleet Feet

10 K Run

2001/1/2011 0 0

1/30/2011

Kappa Sigma

Pledge Class Reunion

01/29/2011 10 10

Inn at Carnall Hall

February 2011

2/13/2011

Tyson Invitational Indoor Track & Field 5002/11/2011 200 400

Citywide

2/11/2011

UA Cooperative Extension Service

Blue Pathways

1002/11/2011 0 0

2/27/2011

Dine in Fayetteville

Restaurant Week

02/17/2011 0 0

2/24/2011

Arkansas Convention & Event Marketing**

101 Runners Mardi Gras Indian Funk Band

2502/24/2011 0 0

2/24/2011

Special Programs 502/24/2011 0 0

2/27/2011

UA Track and Field


2502/25/2011 100 200

Citywide

2/26/2011

UA Curriculum & Instruction

ESL Symposium

3002/25/2011 33 33

Clarion

2/27/2011

Fayetteville Parks & Recreation

Artic Classic Adult Softball Tournament

3002/25/2011 25 50

Holiday Inn Express

March 2011

3/3/2011

UA College of Education & Health Professions

Symposium on Autism Spectrum Disorders

1003/2/2011 10 10

Cosmopolitan Hotel

3/11/2011

UA Information Technology Research Institute

Women in IT

3003/10/2011 25 25

Citywide

3/16/2011

UA Information Technology Research Institute

IT Day for Students

03/16/2011 0 0

3/17/2011

UA Supply Chain Management Research Center

Annual Conference

1003/17/2011 0

UA Reynolds Center



Inquiries Tabulated by Source/ModeFrom: 1/1/2011 To: 1/31/2011

NOTE: This report shows only active modes and sources, and can only display the first nine active modes define

Source 800 Number e-mail Formatted -

Bulk

Formatted -

First Cl

Totals

Mode

@ Website 1 2 0 323 326

Midwest Living 0 0 152 0 152

Southern Living 0 0 6 0 6

Travel Guides Free 0 0 90 0 90

Travel Information.com 0 0 371 0 371

UA Graduate School 0 0 0 252 252

Totals: 1 2 619 575 1,197

Page 1 of 1 2/11/2011 01:04 PM

Fayetteville Convention & Visitors Bureau21 S. Block, Suite 100 ~ Fayetteville, AR 72701

Phone: (800) 766-4626, (479) 521-5776 ~ Fax: (479) 571-4731 ~ [email protected] ~ Web:www.experiencefayetteville.com

fayetteville a&p commission agenda - feb. 15, 2011

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