FDAnews’Multi Media

Marketing Programmes

(M3P)

The knowledge you need

Destination Microsite:

Email Campaign:

Online Traffic Generation:

Offline Traffic Generation:

Podcasts/Videocasts:

Event Series:

RSS Feeds:

Quarterly Report:

Ask the Experts:

Stand-alone site containing topic-specific content, event information, reports, podcasts, videocasts and AtE

Email campaigns designed to drive traffic to the microsite

SEM-SEO/pay-per-click

Traditional advertising in FDAnews print products

Interviews/updates from industry KOLs/sponsor staff

A quarterly 20-30 person invitation-only meeting

Information dissemination via pull feeds

Microsite topic reports

User submitted questions, sponsor staff answers

Note: Pricing subject to level of commitment from sponsor

Multi Media Marketing Programme (M3P)...

The knowledge you need

✓ Extend awareness of sponsor in the target space

✓ Leverage key client(s)/industry KOLs/to do WOM advertising/testimonials for sponsor

✓ Leverage new social media tools such as RSS, IRSS, AtE, podcasts and videocasts

✓ Lead generation

Business Objectives of a M3P...

RSS Feeds Quarterly ReportEvent Series

Offline Traffic Generation

Online Traffic Generation Ask the Experts Email Campaigns

Videocasts

Podcasts

The knowledge you need

Destination Microsite

M3P ...

The knowledge you need

Sponsor time commitment...Below is an outline of the work/commitment required from a sponsor to fulfill its obligation under an M3P.

Administration: an accessible point of contact would need to be made available to FDAnews for organizing schedules/meetings, coordinating authors and the FDAnews editorial team and making sure all deliverables are on deadline (Time: ongoing: time estimated @ 1 hr per wk).

Marketing: Sponsors website would need to point traffic to the microsite. Also, references should be made to the site in all marcom materials. (Time: 1 hr per wk).

Conferences: Sponsors need to be available for a conference call each quarter to discuss format/speakers/venue for the quarterly event (Time: 2 hr per qtr).

Resource Centre: Sponsors need to make available white papers and conference presentations (that will be turned into white papers) for loading into the resource centre on the site. (Time: 1 hr per qtr).

Editorial: AtE – be able to answer questions posed by users within 48 hrs Quarterly report – help write and pull together information/content for the report (Time: 10 hrs per qtr) News – FDAnews would contribute the news stories to the site with any help from sponsor welcome (i.e., general

information or knowledge gained by you during the course of your work) (Time: ½ hr per month) Podcast/videocast – be available to give short 5-7 minute interviews on an as needed basis (Time: 1 hr per interview

– maximum 2 per month) Surveys – review surveys generated by FDAnews and suggest topics/questions (Time: ½ hr per survey – maximum

one per month)

To also be available for a 2 hr conference call (to incorporate the conference discussion) during the first week of every quarter –time to be set to accommodate schedules.