feasibility study of energy saving glass for malaysian market

Syaiful-Rizal Hamid, Boon-Cheong Chew, Muhammad-Azfar Abdullah & Sarah-Halim

[email protected], [email protected], [email protected],

& [email protected]

Faculty of Technology Management and Technopreneurship,

University of Technical Malaysia Malacca, Hang Tuah Jaya,

76100 Durian Tunggal,

Melaka.

FEASIBILITY STUDY OF ENERGY SAVING GLASS FOR

MALAYSIAN MARKET

Clean Energy And Technology (CEAT) 2014

mailto:[email protected]




SECTION 1

INTRODUCTION


INTRODUCTION

• An investigation will be conducted to assess the market needs

of energy saving glass (ESG) in order to ensure that the

product meets the market demand and solves the problem it

intended to.

Current Issue Solution


INTRODUCTION• According to Balthazar (1992), up to 15 times heat is

gained or lost through windows.

• According to Boor (2008), glass which is used on

windows has become the focus of intensive research

and development aimed at maximizing its two

functions, transmitting light and blocking heat.

• ESG retain more internal heat and to absorb natural

daylight. (Kiani et al,2007)

• Special type of glass that has spectrally selective

metallic oxide coatings applied on it to allow only

certain wavelengths of the light spectrum to pass

through the glass while restricting others.

• Prevent ultraviolet (that warms the objects) or infrared

from entering the buildings. (Sohail et al, 2012).

• ESG or Low-E Glass is developed so that substantial

energy efficiency could be attained and costs saving

could be attained for consumers


(1)

To investigate the suitability of the ESG in Malaysian market towards consumers purchase

decision (CPD) between market transformation (green awareness,

E-saving glass knowledge, new product advantage)

(2)

To determine the potential customer of E-saving glass.

RESEARCH OBJECTIVES


RESEARCH FRAMEWORK


H1

H2

H3

SECTION 2

METHODOLOGY



METHODOLOGY

• Quantitative method

– How? Survey technique (200 customers).

– Where? Malacca.

– 5 point Likert scale

– Hypotheses testing:

• H1: Green awareness has a positive relation impact on

CPD.

• H2: E-saving glass knowledge gives positive impact to

CPD

• H3: New product advantage has a positive influence on

CPD.

SECTION 3

DATA COLLECTION



DATA COLLECTION• 66% male & 34% female.

Green

Awareness

Consumer

Purchasing

Decision

Green

Awareness

Pearson

Correlation1 .378**

Sig. (2-tailed) 0.007

N 200 200

Consumer

Purchasing

Decision

Pearson

Correlation.378** 1


N 200 200

E-Saving

Knowledge

Consumer

Purchasing

Decision

E-Saving

Knowledge

Pearson

Correlation1 0.091

Sig. (2tailed) 0.531

N 200 200

Consumer

Purchasing

Decision

Pearson

Correlation0.091 1

Sig. (2tailed) 0.531

N 200 200

New

Product

Advantage

Consumer

Purchasing

Decision

New Product

Advantage

Pearson

Correlation1 .321*


N 200 200

Consumer

Purchasing

Decision

Pearson

Correlation.321* 1


N 200 200

H1

H2

H3

SECTION 4

RESULT & DISCUSSION



RESULT & DISCUSSION• From the analysis to investigate the feasibility of E-saving

glass of Malaysian market, there was a bright innovation and

give positive impact to move E-saving glass from developed

country to Malaysian market.

Hypotheses Consumer Acceptance Manufacturer Advantages

H1Consumer concern about green

movement and awareness.Big opportunity and challenges to

transfer the technology to Malaysia

H2Lack of knowledge of E-saving

glass and how it makes.

Depend to the manufacturers on produced high quality of E-saving

glass.

H3Welcoming new innovation in

new product innovation.Assume E-saving glass will give more

benefits in near future.

CONCLUSION


• researchers identified that consumer purchase decision (CPD) towards E-

saving glass has positive linkage between the awareness of green on

consumer behavior and the advantage of having new green product in their

lifestyle.

Factors can be generalized

Environmental influences

• Culture

• Social class

• Personal influence

• Family and situation

Individual differences

• Motivation

• Knowledge

• Attitudes & personality

• Lifestyles Psychological processes.

• Information processing

• Learning

• Behavior change

CONTACT

1.Mohd Syaiful Rizal Bin Abd HamidEmail: [email protected]

2.Boon Cheong ChewEmail: [email protected]: my.linkedin.com/in/bcchew

3. Muhammad Azfar Bin AbdullahEmail: [email protected]: my.linkedin.com/in/azfarabdullah/

4. Siti Sarah Binti Che HalimEmail: [email protected]




