features 5 great ways landscapers can use yard signs · industry and she is an endless source of...
TRANSCRIPT
Knowledge • Integrity • Service
Serving Collin, Dallas, Ellis, Fanin, Grayson, Hill, Hunt, Kaugam, and
Rockwall Counties
Texas Nursery & Landscape Association Region IV
September/October 2016
5 Great Ways Landscapers Can Use Yard Signs
Features
1
As a landscaper, gardener, tree trimmer, etc., there are a variety of ways for you to use lawn signs to reach clients. Most lawn care companies often don't have a storefront, so yard signs are an important way to advertise your business.
Since most of the work is done in the yard, what better way to feature your expertise?
To ensure that your signs will be effective and worth the money, think about what makes your business stand out. You'll feature this in the design of your signs, so that everyone who views them will be giving you a call.
3 more on
Every Issue Calendar Gold Sponsor Spotlight Board of Directors Parting Words
2 8 10 11
Spotlight on Board Member Jodi Joseph, Chairman
5 Ways to Use Yard Signs Promote your business with yard signs
Gold Sponsor Spotlight Southwest Wholesale Nursery
1 By: Michael K. Allen
5
8
2 TNLA Region IV Newsletter • SEPTEMBER/OCTOBER 2016
Submit Content Do you have some industry news you'd like to share with Region IV members? Maybe an article, photo, advice, or something else?
Contact: Jonathan Schlimme (972) 863-1494
2016
Calendar full calendar at tnlaonline.org
- INDUSTRY EVENTS -
September
November
1 Tuesday
December
13 Tuesday
Regional Monthly Meeting at Southwest Wholesale Tuesday, October 11 • 5:30 – 8 pm
2220 Sandy Lake Rd Carrollton, TX 75006
5:30-6:30 pm • Networking/social time 6:30 pm • Dinner 6:30-7 pm • Region IV meeting 7-8 pm • Speaker
October
11 Tuesday
No Meeting
Regional Monthly Meeting at Industrial Power Tuesday, November 1 • 5:30 – 8 pm
436 Powerhouse McKinney, TX 75071
5:30 pm • Networking/social time 6:00 pm • Dinner 6:30 pm • Speaker: Diane Seinetz “Cultivating Success Through a Powerful Brand”
Christmas Party at Main Event
Tuesday, December 8 • 5:30 – 8 pm
3941 Central Expressway Plano, TX 75023
Join Us for food, bowling, laser tag, billiards, and more fun activities! www.mainevent.com/locations/plano-tx
TNLA Region IV Newsletter • SEPTEMBER/OCTOBER 2016 3
Continued from Page 1 5 Great Ways to Use Yard Signs
1. Current Job-Site - While you're working on a job-site, ask your client if they will allow you to display a yard sign promoting your business. Potential customers will notice that there's work going on in your client's yard, and they'll likely be interested to know who's doing the work. Display a sign that shows your business name and contact information gives interested parties someone to contact for their own yards.
2. Finished Job-Site - For those clients you've really made happy, ask permission to display a sign in the yard for a set amount of time after you're finished. Your completed work should speak for itself, but neighbors and passers-by will need to know who to call in case they need yard work.
3. Yard of the Month - Work with local neighborhood associations to sponsor a "Yard of the Month" program. This could be spotlighting well-groomed yards in the neighborhood (as you know these customers are already interested in your products and services) or even politely offering a discount to homeowners whose yards need a little TLC (you know these customers need your help).
The goal is to get your business name out in the surrounding area.
4. Business Identification - If you do have an actual storefront, you'll need some sort of yard sign in front displaying your name and contact information so customers can easily find out.
Mounting a metal or wood sign is the best option as it will last for a very long time and makes your business look more professional.
5. Storefront Promotions - When you're offering a seasonal promotion or special deal for new customers, use lawn signs to promote it.
Signs are bold, colorful, and get lots of attention, so they're the perfect way to attract clients into your business to book an appointment with one of your team members.
4 TNLA Region IV Newsletter • SEPTEMBER/OCTOBER 2016
Your business is based in the yard,
so yard signs are the perfect way to promote it.
Don't make your signs so big that they detract from the beauty of your work, of course, but make sure they can be seen from anyone passing by.
You'll be reaching new customers in no time!
Article Source: EzineArticles.com | http://EzineArticles.com/6496164
About the Author
Michael Allen works as a Director of Marketing in Boston, Massachusetts. He has worked with both large companies and small local businesses for over 20 years. His vast experience in the field of marketing positions him as an expert in helping businesses expand by using marketing tactics.
As a seasoned expert in Marketing and Branding, Michael has a wealth of knowledge in the use of retail signs and lawn signs. In his articles, he covers tips and techniques for the effective use of political yard signs, real estate yard signs and metal yard signs.
Article Source: http://EzineArticles.com/expert/Michael_K_Allen/1093802
TNLA Region IV Newsletter • SEPTEMBER/OCTOBER 2016 5
Originally from Pennsylvania, Jodi planted her new roots in Texas in 1997 and began her landscape journey with a small company in Lewisville and rapidly
progressed in to the commercial maintenance field as a part of the team at The Green Company. In November of 1999 she took a position with Complete Landsculpture where she held a multitude of positions including operations management, sales and marketing, purchasing and project management.
In March of 2008 she joined the Lambert’s family, as the office manager the company’s landscape services division and was quickly promoted to operations manager, then to director of garden services, eventually assuming responsibility for Moore Lawn and Garden and Moore Tree Care. In June of 2014 she was named director of construction services and in January of 2015, Vice President of Design and Development for the firm.
“Jodi is a consummate industry professional with experience in all aspects of landscape and project management. Her career has included virtually all sectors of the landscape industry and she is an endless source of knowledge to our clients and project teams,” said Paul Fields, President and Director of Design for Lambert Landscape Company.
Jodi is a Licensed Irrigation Technician and a Texas Certified Landscape Professional. Jodi joined the TNLA Region 4 board in May of 2009 as the secretary, served a 2 year term as the Landscape Director (2012-2014), 1 year as Vice Chair (2014-2015) and serves as our TNLA Region IV Chairman for 2015-2017.
In her spare time she enjoys spending time with her family and participating in outdoor activities.
Jodi Joseph Chairman
on Board Member
Chairman – Jodi Joseph 469-499-4483 | [email protected]
6 TNLA Region IV Newsletter • SEPTEMBER/OCTOBER 2016
8 TNLA Region IV Newsletter • SEPTEMBER/OCTOBER 2016
Southwest Wholesale Nursery is an independently owned and operated nursery serving North Texas and the
surrounding areas since 1940. At Southwest we continue
to supply the Green Industry with quality services and
plant material including DISTINCT, UNUSUAL and NATIVE
varieties. You will find a friendly and knowledgeable staff
available to help you with your horticultural needs. Our
clients include landscape contractors, architects,
landscape designers, custom builders, property management companies, school
campuses, municipalities and more. If you are a professional in charge of exterior grounds
Southwest is here to serve you.
Across 40 acres you will find QUALITY. Southwest Wholesale Nursery has devoted many years
in developing a system of custom growers who produce a variety of quality plant
material. From Oregon to Florida, South Carolina to California and Texas in particular,
Southwest has plant material custom grown and brought to one location in Carrollton, Texas.
We pride ourselves in carrying only the best selection of trees, shrubs, groundcovers, annuals
and perennials, clay and cement pottery, mulches,
professional soil mixes, moss boulders, flagstone, builder
stone, stepping stones and other products. These
items along with our knowledgeable staff will help your
business standout and maximize your success.
Southwest predominantly serves the Dallas Fort Worth
Metroplex and surrounding communities in North Texas and
Oklahoma. We invite landscape professionals to come and
handpick plant material for their design projects. Additionally, if you are a contractor we
encourage you let us fill an order from your landscape plan. Southwest is a dependable
supplier eager to serve your business with quality plant material and services such as
landscape design, delivery and planting.
Across 40 acres you will find QUALITY… Southwest has plant material custom grown and brought to one location in Carollton, TX.
on Gold Sponsor
Ph. 972-245-4557 | www.SouthwestNursery.com
TNLA Region IV Newsletter • SEPTEMBER/OCTOBER 2016 9
10 TNLA Region IV Newsletter • SEPTEMBER/OCTOBER 2016
Advertising Opportunities
Member Advertising Rates
Directors & Officers
TNLA Region IV The TNLA Region IV newsletter is distributed to more than 1,200 industry professionals. It is published bi-monthly, six times annually:
January/ February
March/April
May/June
July/August
September/October
November/December
For more information or to advertise in this publication, contact Jonathan Schlimme
Ad Size Single Issue 6-Issue Discount
Business Card
$60/ issue $225
¼ Page $75 / issue $325
½ Page $110 / issue $500
Full Page $180 / issue $800
Chairman – Jodi Joseph, TCLP Lambert’s | 214-350-8350 [email protected]
Vice Chairman – Alan Richmond Southern Botanical, Inc. | 214-366-2103 [email protected]
Grower Director – Matt Ruibal Ruibal’s Plants of Texas | 972-286-5279 [email protected]
Supplier Director – Kristen Anderson, TCNP Oakstreet Wholesale Nursery | 214-491-6190 [email protected]
Landscape Director – Benjamin Proulx 801-669-6075 | [email protected]
Retail Director – Doug Duncan Hotchkiss Insurance | 972-512-7749 [email protected]
Secretary – Travis Ward OakStreet Wholesale Nursery | 214-491-6190 [email protected]
Treasurer – Greer Pittman Southwest Nursery | 214-245-4557 [email protected]
Communications Coordinator & Newsletter Editor - Jonathan Schlimme Verdant Grounds | 214-763-0492 [email protected]
State Chairman – Billy Long, TCLP Billy Long Enterprises | 210-496-7289
Immediate Past State Chair – Johnette Taylor Roundtree Landscaping | 214-824-7036 [email protected]
State Rep, Region IV - Jason Craven Southern Botanical | 214-366-2103 [email protected]
Board of
“[Tommy Tucker the Squirrel] has a coat and hat for going to market, a silk pleated dress for company, a Red Cross uniform for visiting the hospital.”
Life Magazine Jan 31, 1944 Nina Leen—Time & Life Pictures/Getty Images
Learn More about Tommy
• Sold war bonds during WWII • Toured hospitals and schools • Raised money for the Red Cross and March of Dimes • Owned 100+ outfits and accessories, including hats, bonnets, and pearl necklaces.