Audience Feedback

What did I learn from the audience feedback?

They liked it!!

• The 2nd question was whether they liked it and overall, we got:

• Out of 17 participants –

• ALL 17 LIKED THE VIDEO!!!!

What they thought was good?

• They enjoyed the believable and realistic narrative

• The filming and flashbacks • Quick Cuts• Interesting angles• The video reflecting the song well

What was not so good?

• The shaky Camera work was very much commented in the feedback

• The narrative was often confusing for people and although many understood it, they felt they had to work too hard to get it.

• Transitions into flashbacks as well as grey filter to make it clearer

• The singing… :’)

Did they understand the story within?

• Based on Stuart Halls reception theory:

• Dominant Reading – 10• Preferred – 3• Oppositional – 4(Didn’t understand in this case)

Why did they not understand?

• The biggest issue they felt was the text messages were ‘cryptic’ and they were unsure of what chris did.

• The issue with the C hris issue is it was meant to be left to the audience to decide, but what was clear was he did something to her.

• This was our downfall.

Did they think the video worked well with the song…?

• YES!!!

• 17 said yes!!!!

What did I learn from this feedback?

• Better steadicam in future, definitely use shoulder mount and tripod more often for moving shots.

• Make the narrative clearer and give the audience more to read from. There was not enough encoded for them to decode our messages and thus it became ‘crytpic’.

More that I’ve learned?

• Perhaps ask more of the actors and actresses involved? However, this was not an issue until it was written in the feedback.

• Otherwise, they liked it!!!!