festivities mn.com jennifer braun_leaveyourmark_10.3.12
TRANSCRIPT
Name Brand Experiences.
Your brand doesn’t belong to you.
Find your message.
Brand spankin’ new.
Brand personification.
Brand extension.
Give it a voice.
#1 Be a name dropper.
#2 Set the stage.
#3 Tell a story.
#4 Make them think.
#5 Create dialog.
#6 Live your moral.
#7 Encourage legend.
A great brand is a story that's
never completely told.
Leave your mark.