The song I used for the animation is Tu-pac-Keep your head up.

I feel that the song has meaning to it and has a message that people need to respect more. ‘To respect woman as we have all come from one’.

With this in mind, I created a storyboard and jotted down ideas/frames/timing and descriptions of which each scene will consist of. I would say that I performed well in con-sidering the balance throughout each frame and experimenting with the kinetic energy within the words.

For the font, I planned to keep it consistent so that the viewer is not confused. I used a generic font although for the final line I used a different font so that the phrase ‘keep your

head up’ came out bold and strong thus making it effective in catching the viewers attention.

I also concentrated on the colour scheme. Making the main colours pink/rose red to refelct on the connotations to the lyrics in the song. At times I would add a contrast-ing colour such as a deep blue in roder to make a word more visible/noticeable to the viewer.

To each of the words, I made sure to use actions that reflect on the words. These include words such as ‘Up’ and ‘Came’ that have momentum in them. Words such as ‘Hate’ and ‘Leave’ had their own colour as they’re quite harsh, bold words that stand out.

As for the position, whilst I took into account the momentum and meaning to the word; I used several different positions in order to keep the viewer engaged. These included turning words upside down as well as mak-ing them move off the canvas at a fast pace.

Due to the song being quite fast paced, I had to ensure that the typography text matched the speed of my voice and therefore were not over edited otherwise that would take away the ability for the viewer to recognize the words.

I would say that I am proud of the outcome due to this being my first time creating ki-netic typography, however I know that there is a lot of improvement that can be done to the piece of work.

KINETIC TYPE

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