PRESENTATION ON

INTRODUCTIONFevicol is a brand of

adhesives owned by the Indian company  Pidilite

It is one of the largest selling adhesives brand in Asia

Current Ad StrategiesOne of the main

reasons for Fevicol’s popularity is the creative marketing strategy.

It includes successful advertising campaigns created by Ogilvy and Mather

Media Selection and Coverage*Print*

‘Fevicol Ka Jod’

OOH : ‘’Zor Laga Ke Haiyaa’’

*TVC*‘Joint Family’ and ‘Pakde

Rahna Chorna nahi’

MoochWali

S.T.P.

Segmentation : Mass Market Identifying base: Economic Products with

quick solutionTarget Group Wholesalers, retailers, stationery stores,

carpenters, housewives, studentsPositioningThe No. 1 white adhesive brand in Asia

Competitors :AralditeBondtideLociteDendrite

Tagline/ Slogan :The Ultimate AdhesiveUSP : The largest selling white adhesive brand

in India

Thank You By

Pooja and Ankita