fhv value creation in a vuca world
TRANSCRIPT
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Digital Culture
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A key for business succes in a digital world…
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Value creation
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The Business Model Canvas helps you create value for your business
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The Business Model Canvas helps you create value for your business
The External Environment describes the space where you create
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The External Environment describes the space where you create
The Business Model Canvas helps you create value for your business
The Value Proposition Canvas helps you create value for your customer
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CANVAS
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CANVAS DESIGN
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CANVAS DESIGN TEST
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CANVAS DESIGN TEST
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CANVAS DESIGN TEST EVOLVE
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zoom into the value proposition
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YOU are a (the) customer think (act) like one
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“The focus should be on what jobs customers are trying to get done.” – Tony Ulwick
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Customer
Job to be done
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Customer
Job to be done
Value Proposition
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Value Map Customer Profile
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FIT
Value Map Customer Profile
Create Observe
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FIT
Value Map Customer Profile
Create Observe
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FIT
Value Map Customer Profile
Create Observe
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The story how you create value for your customer
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1 Customer Value
2 Value Map
3 FIT
CANVAS
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1 Customer Jobs
What customers are trying to get done in their work and life
CANVAS
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1 Customer Pains
Describe bad outcomes, risks and obstacles related to customer jobs
CANVAS
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1 Customer Gains
Describe the more or less expected benefits the customer is seeking
CANVAS
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2 Products & Services
All the list of products and services a VP is build around
CANVAS
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2 Pain relievers
Describe how your product or service kill or alleviate customer pains
CANVAS
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2 Gain creators
Describe how your products and services create customer gains
CANVAS
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3 FIT
CANVAS
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FIT
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FIT
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Value creation
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It’s a VUCA world
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Volatility
Uncertainty
Complexity
Ambiguity
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Rate of change
Volatility
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UncertaintyUnclear about the present and the future
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ComplexityMultiplicity of key decisions factors
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AbiguityLack of clearity about the meaning
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Change your model to
survive in the VUCA world
Today everybody has the ability to disrupt your business model
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Get out of the tunnel …
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Get out of the tunnel …
“There is a market for about 5 computers”Thomas Watson, founder and chairman of IBM (1943)
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“The telephone is an amazing innovation but who will ever use it.” Rutherford B. Hayes, American president (1875)
Get out of the tunnel …
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“The development has been so remarkable that we don’t expect any improvements in the future .”German car manufacturer (1914)
Get out of the tunnel …
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Disrupt or be disrupted!
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Digital Culture
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Inspired by Winners & Loser – Kieran LewisBuckinghalshire New University Business Model Generation – Alexander Osterwalder Trendwatching.com FaberNovel.comZappos.Com Digitalbusinessmodelguru.com (analysis-of-amazon-business-model) …women in high heels …YouTube …The Next Web…U2 360 …