Filip Fontaine

Interpera 2016

General information

Cooperative/producerorganisation

BelOrta in figures

650millionitems or kg sold

1.450 active

producers

160product groups (conventional

& organic)

333 employees

350buyers

To let consumers all over the world

enjoy our healthy, fresh

and above all very tasty products.

BelOrta’s mission

From field to fork

Top skilledproducers

Storage and coldchain

Daily auction

Qualitycontrol

CULTIVATION STORAGECONTROL

AND

PREPARATION

AUCTION TRANSPORT

Rigorous control by FASFC beforetransport

BelOrta characteristics

The highest quality

Sustainability

170 product groups,

conventional and

organic

Market-drivenStrictest norms

Innovations

1.450 producers

with expertise

Customer distribution

Export 60% volume• France: 22%

• Germany: 20%

• Netherlands: 16%

• (Russia: 16%)

• Other: 26%

In collaboration with specialised exporters

In-house FAVV office

Gateway Access Point Brucargo

BelOrta pear assortment

Conference

Doyenné du Comice

Durondeau

Beurré Alexander Lucas

Clapp's Favourite

Triomphe de Vienne

Saint-Rémy

De Concorde

Double Flip

Beurré Hardy

Migo®

New at BelOrta

Durondeau

Doyenné du Comice

Conference

Tv commercial BelOrta

Current production figures Europe

Verder rooien: Coscia, Guyot, .. Minder in IT, ES, PO

BE stijgt: 8360ha Conference

Trends consumption in Belgium

Top 10 consumption fresh (in kg/capita)

Apple remains firmly category leader in fruit despite decline

Pears remain at 5th place

Jonagold and Conference pear largest in volume within the product

Product 2014 2015

1 Apples 8,88 8,79

2 Bananas 7,43 7,54

3 Oranges 7,75 7,45

4 Mandarines 3,82 3,80

5 Pears 3,56 3,06

6 Melons 1,92 2,23

7 Grapes 2,05 2,18

8 Kiwi’s 1,66 1,77

9 Strawberries 1,75 1,71

10 Nectarines/peaches 1,42 1,47

0123456789

10

2014

2015

Evolution purchased fresh pears

Bron : GfK Belgium (i.o.v. VLAM) ; 2016

0.00

0.50

1.00

1.50

2.00

2.50

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

kg p

er

capita

Evolution of the quantity purchased fresh pears in Belgium

volume in kg percapita

gemiddelde prijseuro/kg

0.00

1.00

2.00

3.00

4.00

5.00

6.00

7.00

Expenses fresh pears in Belgium in euro per capita

62

64

66

68

70

72

74

% Buyers purchasing fresh pears in Belgium

Belgian consumption of pear varieties

Profile of pears buyer in Belgium

Bron: GfK Belgium voor VLAM

0

20

40

60

80

100

120

140

Totaal Belgie

Vlaanderen

Brussel (19 gemeenten)

Wallonie

Jonge alleenstaande <40j

Tweeverdieners

HH met kinderen, beperkt ink.

Welgestelde HH met kinderen

Kostwinner (2p)

Alleenstaande >40j

Gepensioneerden met bep.ink.

Welgestelde gepensioneerden

Profiel van de perenkoper in België

Promotion campaign in India

India & Belgium

• Distance: 4001.9 Miles (6440.5 Kilometers / 3475.3 Nautical Miles)

• Approximate travel time: 8 hrs, 19 mins

• Call us:

• Mail us:

• Distance: 5.854 Miles (9.421,7 Kilometers)

• Approximate travel time by plane: 11 hrs, 53 mins

• Inhabitants India: 1.2 billion people

• Inhabitants Belgium: 12 million people

Introducing the Conference pear in India

Brand ambassadorSonu Sood

Very famousIndian film actor, model, and producer

Grand Launch in Mumbai

150 journalists present:

• The Economic Times Retail

• Hungry Forever

• Bollywood Life Biz

• Social Feed

• Season media

• Movie Telly

• …

Instore visibility

Outdoor visual merchandising

Social Media

THANK YOU FOR YOUR ATTENTIONFollow us:

@VeilingBelOrta

facebook.com/VeilingBelOrta

linkedin.com/company/BelOrta

belorta.be/youtube

@filipfontaine