final business ethics

8/2/2019 Final Business Ethics

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Article 15-Goodness counts & Body Vision.


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Goodness counts Swami Sukhabodhananda Life works on echo principle. If you are successful without goodness, you will not be in a position to

enjoy the joy of your success. Your mind will be like a pot with a hole;any amount of water of success will leak through the hole.

Goodness makes the pot of your mind contain the joys of your success. The greed to be somebody and the fear of being nobody is the greatest

stress that people go through today. This is because they lack thefoundation of goodness.

There is a pleasure of the body. There is a pleasure of belonging, apleasure of being loyal, of being good. There is also a pleasure of

contributing. Goodness is the highest form of pleasure. Discipline of goodness

harnesses life and does not bind it. Reflect on this deeply. Goodness gives you integrity. Integrity unites you and lack of it breaks

you.


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Body Vision Ramesh Menon Do you have a body vision? What kind of body do you want? Do you feel a throb of energy often or is

it once in a while? Do you have a stamina you are proud of? Is your body flexible or stiff? Do you getenough exercise? Are you careful of what you eat? We need to answer these questions to align ourbody to the shape and strength we want.

If we are well aligned, we feel healthy and the whole attitude towards life changes. If there is bounce,

you transmit that energy to all those whom you touch, literally and figuratively. Though life is notpossible without a healthy body, few of us think of how we abuse our bodies. We need to beconstantly be in a good physical condition all through to be able to be comfortable, functionefficiently and feel good.

When you buy a house, you carefully check out the quality of construction which depends on thematerials that were used. Why then dont we bother about what we put into our body everyday? Manyof us live unbalanced lives are get comfortable with it as we forget what balance was and theadvantages it had.

Processed foods can keep you alive but its artificial colour and preservatives robs you of thenutritional value your body needs. Refined food can never be half as good as fresh organic food thatadds vitality and also a sense of well-being. As you eat healthy, your mental attitude also automaticallychanges to the better.


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Body Vision Ramesh Menon Processed foods can keep you alive but its artificial colour and preservatives robs you of

the nutritional value your body needs. Refined food can never be half as good as freshorganic food that adds vitality and also a sense of well-being. As you eat healthy, yourmental attitude also automatically changes to the better.

Do not be ashamed of your body. Work on it. Send positive messages to it instead ofwallowing with limiting messages that make you see your body negatively.

Create a body vision and start working towards it. Visualise the kind of body, energy andstamina you want. Work gradually as it will take time for you to realign your body, changefood habits, respect exercise regimens and sculpt a new mental attitude. You will see anew energy racing in your veins, there will be a new grace to everything you do, and anew power will be visible.

Care for your body. See it as a gift. Value it as you have never done before as you took it forgranted. It is the greatest wealth you have. It can add quality to your life that even moneycannot buy.


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Business ethics vis--vis Goodness and

body vision The above articles can be related to ethical values that are expected to

be followed by the corporate offices.

The above article by Swami Sukhabodhananda talks about how tobalance between success and goodness. This concept is very muchsimilar to CSR that has got wide recognition in todays corporate

world.

The article on body vision by Ramesh Menon deals with the

importance of healthy body and how the healthy body helps to develophealthy mind and positive surrounding .This concepts holds good forcorporate world .A company with healthy habits and healthy culture

would help the company to have healthy and successful future andwould help them to develop a strong goodwill.


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What is CSR ?? Corporate social responsibility (CSR, also called corporate

conscience, corporate citizenship, social performance, or sustainableresponsible business/ Responsible Business) is a form of corporate selfregulation integrated into a business model CSR policy functions as a built-in,

self-regulating mechanism whereby a business monitors and ensures its activecompliance with the spirit of the law, ethical standards, andinternational norms. The goal of CSR is to embrace responsibility for thecompany's actions and encourage a positive impact through its activities on theenvironment, consumers, employees, communities, stakeholders and all othermembers of the public sphere who may also be considered as stakeholders.


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Indian Companies initiatives towards CSR Even much before the issue became a global concern, India was aware of corporate social

responsibility (CSR), due to the efforts of organisations such as the Tata Group.

Corporate companies like ITC have made farmer development a vital part of its business strategy, andmade major efforts to improve the livelihood standards of rural communities. Unilever is using microenterprises to strategically augment the penetration of consumer products in rural markets. ITcompanies like TCS and Wipro have developed software to help teachers and children in schoolsacross India to further the cause of education. The adult literacy software has been a significant factor

in reducing illiteracy in remote communities. Banks and insurance companies are targeting migrantlabourers and street vendors to help them through micro-credits and related schemes.

According to Times' the Indian corporate sector spent Rs30,000 crore on social expenditure duringthe last financial year, up from Rs17,500 crore the previous year. Quoting from a government report,he said, companies drew a total exemptions of Rs5,500 crore under income-tax laws last year. Thesefigures, an analyst said, sound improbable as Indian companies still do not distinguish between

philanthropy and internal practices to benefit stakeholders such as employees and community. For instance, the Steel Authority of India Ltd (SAIL), the country's largest steel company, spent Rs100

crore on CSR last year; this was 2% of its profit after tax, exclusive of dividend tax, according to SAILspokesperson N.K. Singhal. Yet others, such as Tata Steel Ltd, which runs a 850-bed hospital and ruralprojects in 800 villages around Jamshedpur, spends an average of Rs150 crore as part of its annualrevenue expenditure.


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Implementing theseprinciplesover 100 years are part

of organizational development -TATA GROUP

1912 - 8 hour workday1916 - Social Welfare Scheme launched for employees1920 - Leave with pay1934 - Profit Sharing bonus

1934 - Tata Steel responded to earthquake in its Bihar province with relief supplies1951 - Planned family norms promoted at community level1970 Included Corporate Social Responsibility in its AOA1958 - 225 acre Jubilee park created for the citizens of Jamshedpur1979 - Launched concerted rural development initiatives1995- Tata Business Excellence Model - makes sustainable growth a priority and hasincluded this in its Key Enterprises Process.

1999- Tata Code of Conduct - mandates good governance ethical behaviour byorganizations as well as each and every employee1995- Tata Council for Community Initiatives provides the superstructure for CSRefforts across the Group2003- Tata Index for Sustainable Development - a CSR measure adopted across theTata Group


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Conserving Nature for Future

Generations

All production units certified to ISO 14001

Town Services certified to ISO 14001

Planted -thousand trees for thousand days - as a millennium gift for future generations. The eventual countwas 1.6 million

20% reduction in consumption of raw materials in the past five years

100% treatment of waste water, discharged upstream from point of collection

Institutions such as National Institute of Technology, R.D.Tata Technical Education Center, and SavakNanavati Technical Institute provides technical and job oriented training

Promoting rural economy through natural resource management, micro financing and credit, and trainingfor gainful employment

Tate Steel caters to over 600 villages and several company towns, in the provinces of Orissa and Jharkhand 30-acre J R D Tata Sports Complex Organizes sporting events for employees and community year round Promotes sports in schools Employees include 20 Olympians, over 100 international sports persons


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Health care facilities open to

employees and non-employees

850-bed hospital, two super dispensaries and nine dispensaries inJamshedpur

Mobile medical units reach out to rural and semi urban areas

Health Centers based in villages and communities. Supports alternativeremedies such as ayurveda, naturopathy, homeopathy, etc

Supports Blood Bank, specialty hospitals for tuberculosis, eye careservices, cancer, etc

Taken Lifeline Express seven times to remote parts of rural India

Partner for Child Survival, Smile Train, Polio and Water and Sanitationprojects


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CSR initiatives

Infosys. VolunteeringA sabbatical policy for community service encourages Infoscions to work for designated

Indian Non-Governmental Organizations (NGOs). Employees are paid an allowance by Infosys for upto one year.

Infoscions support Akshaya Patra Foundations mid-day meal campaign, the worlds largest NGOschool meal program. It blends nutrition with education to reduce the school dropout rate acrossrural India. The Foundation has set a goal of serving one billion meals to school children.

Emergency aid-employees donated US$ 259,695 towards rehabilitating victims of the earthquake inTohoku, Japan. The Infosys USA Foundation donated US$ 50,000 to the Leggett & Platt Benevolence Fund to support

victims of the tornado that struck Joplin, Missouri. Digital empowermentInfosys initiates children into Information Technology through the SPARK

program. Since 2008, it has touched the lives of more than 350,000 students across India byundertaking IT training and mentoring teachers of government-aided schools in rural areas.

Shaping policiesMembers of the board of directors of Infosys serve on global councils andcontribute to policy making in corporate governance, education, healthcare, diversity, and the

environment. Infosys was a delegate of the World Business Council for Sustainable Development (WBCSD) at the

UN COP-16 climate change conference in 2010. We are involved in the People Matter project whereCEOs share their experiences of talent and sustainability.

Infosys partners with state utilities in India to introduce voluntary green tariff so that consumers canoffset the cost of renewable energy.


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CSR initiatives

Infosys. Promoting education and researchT he Infosys USA Foundation supports the New

York City (NYC) Science Education Initiative to spread science and math literacy amongstudents of underserved communities. The Foundation provided a grant of US$ 380,000to the New York Academy of Sciences for implementing the program in New York schoolsand Citizen Schools of New Jersey.

Project Genesis bridges the skills gap among undergraduate students across tier 2 and 3towns in seven states of India. In 2010-11, the project mentored over 2,500 teachers whoimparted training to more than 85,000 students.

The Campus Connect program enhances the curriculum and enriches the talent pool ofmore than 400 engineering and management colleges. A web portal enablescollaboration between industry and academia worldwide.

The Infosys Science Foundation honors outstanding contributions of Indian researchersto pure and applied sciences with the annual Infosys Prize The laureates receive a 24-

carat gold medallion, a citation and a cash prize of 50 lakh, the highest prize money forresearchers in India. The Association for Computing Machinery (ACM)-Infosys Foundation Award in

Computing Sciences recognizes the contributions of young scientists to a contemporaryinnovation. The annual award carries a prize of US$ 150,000 from the Infosys Foundation.


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CSR initiatives -Infosys ITC has won the prestigious Corporate Social Responsibility Award 2004 from The

Energy and Resources Institute(TERI) for its celebrated e-Choupal initiative. TheAward provides impetus to sustainable development and encourages ongoing socialresponsibility processes within the corporate sector.

ITC e-Choupal, the single-largest information technology-based intervention by acorporate in rural India, has already received several national and international accoladesas a unique transformation model for rural India. ITC has earlier won theinaugural `World Business Award' instituted in support of the United Nations'Millennium Development Goals and also the Wharton-Infosys 'Enterprise BusinessTransformation Award 2004' for the Asia-Pacific region. The curriculum of the HarvardBusiness School now includes a case study on the ITC e-Choupal movement and how it isenabling a paradigm shift in Indian agriculture.

ITC is also one of the first Indian companies to pioneer the concept of 'Triple BottomLine' reporting, covering not only the economic dimension, but also the environmentaland social dimensions as well. ITC's Sustainability Report is the only one in Indiacertified to be fully in accordance with GRI (Global Reporting Initiative) Guidelines.


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A corporate values or ethics initiative must be "sold" and "marketed" aggressively throughout acompany. Every forum and medium should be used to spread the good message. Of course, it willonly be credible if the company is practicing what it preaches.

The real test of these values comes from the resulting action. It takes a concerted, company-wideeffort, beyond inserting these words in an employee manual, to make it happen. The ethics fervorshould extend to the next generation of employees. The longer it lasts, the more ingrained theprinciples will become. Looking behind successful, honest businesses and one will see a set ofvalues that have stood the test of time. Some of the basic values which can be listed down are :

1)Honesty

2)Integrity

3)Responsibility.

4)Quality.

5)Trust6)Respect.

7)Teamwork

8) Leadership

9) Corporate Citizenship


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Eight Traits Of A Healthy Organizational Culture

1. Openness and humility from top to bottom of theorganization.

2. An environment of accountability and personal responsibility.

3. Freedom for risk-taking within appropriate limits. 4. A fierce commitment to "do it right.

5. A willingness to tolerate and learn from mistakes.

6. Unquestioned integrity and consistency.

7. A pursuit of collaboration, integration, and holistic thinking.

8. Courage and persistence in the face of difficulty


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http://www.character-ethics.org/articles/valuesforsuccess.htm ---Ankit
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y s e company e e cai.e have healthy habits ??

Dhanshree http://web.tepper.cmu.edu/ethics/whybizethics.pdf

http://www.berkshirehathaway.com/govern/ethics.pdf

Dhansahree
http://web.tepper.cmu.edu/ethics/whybizethics.pdfhttp://www.berkshirehathaway.com/govern/ethics.pdfhttp://www.berkshirehathaway.com/govern/ethics.pdfhttp://web.tepper.cmu.edu/ethics/whybizethics.pdf


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Reconciling the above slides and concluding.Priyanka

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