final part3
TRANSCRIPT
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8/8/2019 FINAL PART3
1/5
Part 3How effective is the
combination of the mainproduct and ancillary
products?
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8/8/2019 FINAL PART3
2/5
House StyleThe combination of setting, lighting and use of colour creates a
house style for our music video and ancillary products. The imagesused on the ancillary products were from settings visible in the
music video. We purposely incorporated a range screen shots from
the music video onto the DVD so that the buyer has an idea of
who the artist is and what to expect. We wanted our audience to
be familiar to the features through our house style. From the
research we carried out we wanted to acknowledged our target
audience who were young people living in inner-city surroundings.
In result of this we focused on the graffiti setting for the ancillaryproducts, we felt that the colours were vibrant and reflected the
liveliness of the song. The ancillary products hold a consistent style
as pink is dominant throughout, the colour was used deliberately
to express the artists feminine side which is girly but quite sexual
as it is hot pink. This is also shadowed in the music video where
there are elements of performance where the artist is performing
with bright pink lighting in the studio. Although the colour pallet
for our music video is broad we wanted pink to be the focal colour,
therefore the text on the front cover of the DVD cover is pink alongwith a section on the magazine cover.
As well as pink we used a variety of colour in the music video
performance elements. The different coloured lighting in each
shot worked well with the artists costume change, this was
intensified by quick cuts, camera movement and a range of shot
types. The colours gave the music video an exciting vibe as we cut
to and from various performance settings.
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8/8/2019 FINAL PART3
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BrandingThe artists ethos is all about having
fun, going out, dressing up and dancing.
We wanted to portray all of these
aspects of Kyla in the ancillary products
as well as the music video. Her brand is
recognised by the images, colours and
text on the DVD cover and magazine
advert. On both ancillary products the
artist looks attractive, part of Kyla's
brand is to always look good .Image is
essential within the music industry, if
the artist is glamorous it will give the
illusion that they are significant and
powerful. From viewing the dvd and
magazine alone the audience would
expect Kyla to dress well if they were to
see her on TV or at a concert, her brand
shines through as her appearance is
noted as a characteristic that she must
maintain. In the music video when Kylais performing as the artist the
glamorous look remains. This puts
emphasis on the brand as the artist is
once again pictured looking stylish.
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8/8/2019 FINAL PART3
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Theme
The theme for our music revolved around
our contrasting characters. The narrative
consisted of Kyla acting as two different
people, herself the artist and the geek. As
you can see we only shot the the geek role
in a narrative style and the artist in
performance settings. This was to
exaggerate the difference between the two
characters, we felt the need to not onlychange costume but use indifferent lighting,
shots and location for both different
characters. Throughout the music video we
cut to and from the narrative, performance
to highlight the change in characters. The
conceptual elements were included to
break up the narrative and make the music
video attention-grabbing which I think we
achieved. Another theme that can beperceived through the ancillary products
are the flower style typography and images.
We also had the artist wearing a flower in
some shots to strengthen the theme in the
music video. The flower symbolises the
artists femininity and freshness so the motif
is dominant throughout our DVD cover and
magazine advert.
Geek Character
Vs.
Attractive
character
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8/8/2019 FINAL PART3
5/5