Market Researchers:

Siddharth Singh-28

Jayshree Patil-07

Venugopal-35

Simarjit Singh-02

Neeraj shukla-14

Ravi Rajgaria-21

Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history.

The drink is the invention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, North Carolina. Earlier : Brad's Drink. New name, Pepsi-Cola: Principal ingredients, Pepsin and Kola nuts. PepsiCo, Inc.founded – Donald M. Kendall, President and CEO of Pepsi-Cola & Herman W. Lay, Chairman and CEO of Frito-Lay, through the merger of the two companies.

Origin

Roger Enrico

Key Acquisitions:-

1977-Pizza hut1978- Taco bell1986- Kentucky Fried Chicken (KFC)

1997:Aim: Sharpen Pepsi focus.

Spinned off the 3 Restaurant Brands Pizza hut, Taco bell and KFC –Tricon Global Restaurants.

Another step was to spin –Off Bottling Operation (PBG).

Aftermath – After Spin Off

Aimed: Consistency in Financial Performance & in 1998 it paid off by 7% growth in volume of Pepsi-cola and Frito-Lay(5%) worldwide.

Cash generated from Spin-Off of restaurant and bottling Operation would help PepsiCo in Attacking Coke monopoly in Fountain Soda.

Entry into Fast Food chains business and got contracts of : Pizza Inn (525 outlets) and Bojangles (257 outlets).

Gaining Ground :

In 2000, acquired a majority stake in SBBC (South Beach Beverage Company)- After the launch of Brand SoBe PepsiCo emerged as one of the successful companies in Non-carbonated segment.

IN December 2000, acquired Quaker Oats,

Advantageous to Pepsico in Several Ways:

Quakers Brand Gatorade- made PepsiCo leader in Non-Carbonated segment.

Extended Reach In Morning meals and Snacks.

PepsiCo-India

Multinationals were thrown out of the country in 1977 not to return for another 15 years.

PepsiCo gained entry to India in 1988-joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited.

Indra Krishnamurthy Nooyi, in 2006, she was named the CEO of PepsiCo, becoming the fifth CEO in PepsiCo's 42-year history.

World Economic Forum Meet, Davos 2008

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Products And Prices

PROMOTION MIX

Publicity,

Advertising, Public relations and

Demonstrations

Advertising Strategy of Pepsi