final ppt icici
TRANSCRIPT
A
PROJECT ON
“CONSUMER PERCEPTION
TOWARDS HEALTH
INSURANCE PLANS”
Flow of presentation
Company profile.why health insurance is a must.Objective of the projectResearch methodology.Analysis and Interpretation of data.Findings.Suggestions
Company profile
ICICI Pru Landmarks
2000
Incorporation of ICICI Pru
2004
.Winner of Avaya global
award
2005ICICI Pru
awarded by AAA Rating
2007
ICICI Pru have more than 2lac agents
Company profile
ICICI PRU. ICICI PRU. - - First largest bank in private sectorFirst largest bank in private sector ..
ICICI PRU. – ICICI PRU. – Is a joint venture between ICICI bank Is a joint venture between ICICI bank and PRUDENTIAL PLC.and PRUDENTIAL PLC.
ICICI PRU. – ICICI PRU. – Was the first private sector insurance Was the first private sector insurance companies to begin operations in DEC. 2000 after companies to begin operations in DEC. 2000 after receiving approval from IRDA.receiving approval from IRDA.
Contd….
It was the only private insurer in India national insurer financial strength rating of AAA (ind) from fitch ratings.
The AAA (ind) rating is the highest rating and assurance of ICICI PRUDENTIAL ability to meet its obligation to customers at the time of claims.
For the past seven years, ICICI PRUDENTIAL has retained its position as the No.1 private life insurer in the country
Contd….
THE VISION
“To make ICICI Prudential the Dominant Life and pensions player build on trust by world-class people and service.”
We Cover You. At Every step In Life
Contd….
“ICICI Prudential’s core values are aimed at developing a customer-focused, high-performance organization which creates value for all its customers”.
Customer focus Respect for people Excellence Innovation Nation Oriented
Each of the core values describe what the company stands for, the qualities of their people and the way they work.
“HEALTH INSURANCE PRODUCTS OF ICICI PRUDENTIAL”
Health Assure Plus.Hospital Care.Cancer Care.Cancer Care Plus.Crisis Cover.Diabetes Care. Diabetes Care Plus.
“WHY DO YOU NEED HEALTH INSURANCE”
Reason 1: Lifestyles have changed:- High levels of stress. A consequent dependence on junk food have weakened our
immune systems. Long hours at work.
Reason 2: Rare non-communicable diseases are now common. Obesity. High blood pressure. Heart attacks.
All above diseases were earlier considered rare, now affect an increasing number of urban Indians.
REASONS CONTD….
Reason 3: Medical care is unbelievably expensive:-
These cures, however, are available only to a select few.
High operating expenses—Therapy for breast cancer costs as much as Rs. 2 lakhs for 3 days—have restricted treatment to the richest. In fact, even among the affluent groups, 20% need to sell their valuable assets so they can accumulate the required amount to meet healthcare costs.
REASONS CONTD….
Reason 4: Indirect costs add to the financial
burden:- Indirect sources of expense—travel, boarding and
lodging, and even temporary loss of income.
REASONS CONTD….
Reason 5: Incomplete financial planning:- Most of us have insured our home, vehicle, child’s
education, and even our retirement years. Ironically however, we have not insured our health. We ignore the fact that illnesses strike without warning—and seriously impact our finances and eat into our savings in the absence of a good health insurance or medical insurance plan. Over two thirds of all Indians sell assets or dip into existing savings to meet healthcare costs.
To know the consumer awareness about
private health insurance And also to know consumer awareness
about ICICI prudential To find out good practices that help in
increasing business and also helps in more coverage.
Objective of the study
“RESEARCH METHODOLOGY”
Research type- Exploratory Research Sample size-1.Universe- 10Type of data- (a) primary data.
(b) Secondary data.Method of data collection- Questionnaire.Respondents- 100
Research Design
“ANALYSIS ANDINTERPRETATION OF DATA”
1. Do you have any insurance policy? (a) yes (b) No
Yes No
This shows that 80% respondents are insured and 20% are not yet.
80%20%
2. Do you know about health insurance plans?
(a) yes (b) No
Yes No
We can see here Only 60% respondents know about health insurance
And 40% are not aware of it.
60%40%
3.What's your perception about health insurance?
Wastage of money.
A tool to recover sudden health expenses.
A tax saving device.
30% 55% 15%
4. At present are you in a position to face any sudden health expenses? (a) Yes (b) No
Yes No
30%70%
Only 30% respondents are in position to pay for the critical circumstances.
Q5. Do you know the company who provides health Insurance ICICI prudential Bajaj Allianz Aviva Tata AIG
Interpretation:- Here we can see out of 100 respondents 45% know about
company.
45% 25% 10% 10%
Q6.Do ICICI Prudential provides you Services at the time they Promises to Do?
Interpretation: - It is clear to that analysis of above diagram most of respondents
are strongly agree from ICICI prudential services. There are few people against it.
Strongly agree Agree Disagree Strongly Disgree
1%9%
65%
25%
7. What would you look for in an insurance company?
A trusted name
Friendly services and responsiveness
Good plans
Accessibility
40% 20% 25% 15%
8. What kind of health insurance policy will you prefer the most?(a) Health insurance with risk cover.(b) Health insurance with better return.(c) Health insurance with Tax saving.(d) Can't say.
A B C D
40%
35%20%5%
“FINDINGS”
People are not aware about health Insurance plans.
Mostly people are not in a position to pay a heavy amount for sudden health expenses.
People are aware with ICICI Prudential and also satisfied with their services.
They expect immediate reimbursement of their claims.
“RECOMMENDATION”
Company should improve promotional efforts Company should improve promotional efforts to expand its reach to more customers.to expand its reach to more customers.
Company should also aware the rural people Company should also aware the rural people regarding health insurance and their benefits.regarding health insurance and their benefits.
Provide and adopt such policies from which Provide and adopt such policies from which customers get maximum benefit.customers get maximum benefit.
Provide lower premium policies so that we Provide lower premium policies so that we could target middle class people and generate could target middle class people and generate good cash flow for further growth.good cash flow for further growth.
THANK YOU
QUERIES ?