final presentation analyzing trends
DESCRIPTION
The Future of Public Spaces as it Relates to Urban MillenialsTRANSCRIPT
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The Future of Public Spaces as it Relates to Urban Millennials
by: Elena and Dorielle
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HYPOTHESIS
Millenials have changed the way people look at and use public spaces because of their fluency in technology, the apparent rate at which the environment is being damaged, and their need for constant, quick consumption.
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KEY FORCES
Technology: is one of the main forces of the future of public spaces since sustainability and the environment are becoming very prevalent factors.
Environment: is being affected by our lifestyles and we have to preserve it.
Economy: Coming out of the recession, we can now consume again but more modestly.
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CURRENT TRENDS1.Eagle Street Rooftop, New York
2. Temple Nightclub, San Fransisco
3. Uniqlo Cubs, New York
4. Blancanaux Lodge, Belize
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EAGLE STREET ROOFTOP, NYC
sustainability
garden
Beautification of cityspcape
green
trust relationshipeco-sensitive
community
“The latest sustainable trend in urban agriculture is rooftop gardening... Boasting environmental benefits and sustainability, rooftop gardening is transforming urban agriculture”
http://suite101.com/article/rooftop-gardening-the-future-of-green-roofs--urban-agri-culture-a274927
Space
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TEMPLE NIGHTCLUB, SAN FRANSISCO
self-tapping energy
sustainabilityinvolvement in something good
longer entertainment
incentive
experience
“As clubgoers dance, the floor is compressed by less than half an inch. It makes contact with the piezoelectric material under it and generates anywhere from two to 20 watts of electricity, depending on the impact of the patrons’ feet” - http://www.popsci.com/environment/article/2009-01/harvesting-energy-humans
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UNIQLO CUBES, NYC
pop-up store
beneficial for the neighborhoodquick consumption
accessibility
foot traffic multi-use/purposetransformation
“Our most challenging...rewarding projects result from all the live, work, and play environments coming together in urban mixed-use developments. If the leaded elements are skillfully blended, the results can be golden. What we gain is the opportunity to be involved in the civic realm--to be active as citizens of our communities”
- file:///Users/doriellehadar/Documents/Analyzing%20Trends/Public%20Space%20Project/Re-search/3%20Keys%20To%20Creating%20Great%20%20Good%20Places%20%20%20%20Co.De-sign%20%20business%20+%20innovation%20+%20design.html
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Blancanaux Lodge, Francis Coppola Hotel, Belize
no-tech space
simpler time
relaxation
connectivity
“58 percent of U.S. smartphone owners check their phones at least once every hour... Our media-heavy habits have changed the way we communicate...we rely less and less on verbal communication”“Anxiety U.K...released a study that social media and internet usage does stress us out...60 percent of study respondents stated “they felt the need to switch off” their phones and computers to get a true break from technology”- http://www.huffingtonpost.com/2012/07/26/technology-free-vacation_n_1707478.html
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SUBCULTURE
Vegan Hipsters
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KEY INSIGHTS OPPORTUNITIESRealization that we are damaging the environment
Sustabinility ensures longer entertainment, more connectivity, and the feeling that you are doing something good
Recycling of energy ensures a better quality of life
Incorporate sensitivity towards the environment
Transformation provides an incentive, a need to experience new stuff, and provides consumption in this quick new capitalistic society.
No-Tech spaces returns you to a simpler time, provides relaxation, and more connectivity between yourself and other people.
No-tech spaces allow people to live in the now
Transformation attracts consumers.
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PROFILE OF THE CLIENTMARRIOT HOTEL
Their key business activity is to provide people with rooms
to sleep in that are convenient and comfortable. They need to
move away from the mere convenience aspect and into a sphere
that encompasses social gathering and multi-uses so that all
customers will be benefitted and not just the young entrepreneurs
that utilize their board and meeting rooms.
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SUGGESTIONS
Indoor gardens that are sustainable
Self-tapping electricity systems will provide people with the incentive to stay longer, socialize more, and feel as though they are doing something good for the environment.
Pop up stores will provide more incentive to come andthrough collaborations can change the entire outlook and reputation the Marriott.
Technology-free spaces could be incorporated into the gardens so that people feel like they are getting back to nature and a more primitive time and can relax.